v2.4.0.8

Summary of significant accounting policies (Tables) | 9 Months Ended
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Sep. 30, 2013
Summary of significant accounting policies |
Summary of the entity's revenue by primary revenue source |
|  | Three Months Ended September 30, |  | Nine Months Ended September 30, |
|  | 2013 |  | 2012 |  | 2013 |  | 2012 |
Revenue: |  |  |  |  |  |  |  |  |
Retail subscription |  | $ | 8,860 |  | $ | 8,621 |  | $ | 25,658 |  | $ | 24,484 |
Retail single-use |  | 2,386 |  | 3,304 |  | 7,802 |  | 10,799 |
Wholesale |  | 14,328 |  | 11,631 |  | 38,222 |  | 34,837 |
Advertising and other |  | 3,033 |  | 2,461 |  | 6,298 |  | 4,386 |
Total revenue |  | $ | 28,607 |  | $ | 26,017 |  | $ | 77,980 |  | $ | 74,506 |

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- Definition Tabular disclosure of entity-wide revenues from external customers for each product or service or each group of similar products or services if the information is not provided as part of the reportable operating segment information. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 40 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e9031-108599 + Details
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