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FAIR VALUE MEASUREMENTS
12 Months Ended
Dec. 31, 2014
FAIR VALUE MEASUREMENTS [Abstract]  
FAIR VALUE MEASUREMENTS
7 FAIR VALUE MEASUREMENTS

 

Measured on recurring basis

 

The Company measured its financial assets at fair value on a recurring basis as of December 31, 2013 and 2014.

 

Trading securities are stated at fair value. The Company classified such financial assets as investments within Level 1 of the fair value hierarchy because they are valued based on the quoted market price in an active market.

 

The Company did not have Level 2 and Level 3 investments as of December 31, 2013 and 2014.

 

The following table shows the fair value of the Company's financial assets and liabilities measured at recurring basis as of December 31, 2013 and 2014:

 

    As of December 31, 2013     As of December 31, 2014  
    Fair Value Measurements at the Reporting Date Using     Fair Value Measurements at the Reporting Date Using  
    Quoted prices in     Significant                 Quoted prices in     Significant              
    active markets     other     Significant           active markets     other     Significant        
    for identical     observable     unobservable           for identical     observable     unobservable        
    instruments     inputs     inputs     Total     instruments     inputs     inputs     Total  
    (level 1)     (level 2)     (level 3)     balance     (level 1)     (level 2)     (level 3)     balance  
                                                 
Trading Securities:                                                
Publicly traded mutual funds  in Taiwan   $ 74     $ -     $ -     $ 74     $ 70     $ -     $ -     $ 70  
                                                                 
Total   $ 74     $ -     $ -     $ 74     $ 70     $ -     $ -     $ 70  

 

Measured on nonrecurring basis

 

The Group measured the fair value of intangible assets using income approach method based on which to recognize the impairment loss in 2014. These intangible assets are considered Level 3 assets because the Company used unobservable inputs, such as forecast financial performance of the businesses or assets and discount rates to determine the fair value of these purchased assets.

 

Equity method and cost method investments are measured at fair value on a nonrecurring basis when impairment is recognized.

 

The Company measured the fair value of cost method investment in AMC and Grand Choice using income approach method based on which to recognize the impairment loss in 2012 and 2013, respectively. The cost method investment in AMC and Grand Choice are considered as Level 3 assets because the Company used unobservable inputs, such as forecast financial performance and future cash flow to determine the fair value of the cost method investment.