<PAGE>



                                                                      EXHIBIT 23


                       CONSENT OF INDEPENDENT ACCOUNTANTS

The Board of Directors
Alfa Corporation:

We consent to incorporation by reference in the registration statements (No.
33-77916 and 33-76460) on Form S-8 and (No. 33-83134) on Form S-3 of Alfa
Corporation of our reports dated February 8, 2002, relating to the consolidated
balance sheets of Alfa Corporation and subsidiaries as of December 31, 2001 and
2000, and the related consolidated statements of income, comprehensive income,
stockholders' equity and cash flows for each of the years in the three-year
period ended December 31, 2001, and all related schedules, which reports appear
in or are incorporated by reference in the December 31, 2001 annual report on
Form 10-K of Alfa Corporation.

                                                                 /s/ KPMG LLP

Birmingham, Alabama
March 25, 2002

