LIMITED POWER OF ATTORNEY FOR SECTION 16(a) REPORTING
KNOW ALL PERSONS BY THESE PRESENTS, that the undersigned hereby makes, constitutes and
appoints each of Brett A. Hurt and Bryan C. Barksdale, and each of their successors in the offices
of Chief Executive Officer, General Counsel or Secretary of Bazaarvoice, Inc. (the "Company"), as
the undersigned's true and lawful attorney-in-fact (the "Attorney-in Fact"), with full power of
substitution and resubstitution, each with the power to act alone for the undersigned and in the
undersigned's name, place and stead, in any and all capacities to:
1. prepare, execute, deliver and file with the United States Securities and Exchange
Commission, any national securities exchange and the Company any and all reports (including any
amendment thereto) of the undersigned required or considered advisable under Section 16(a) of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and the rules and regulations
thereunder, with respect to the equity securities of the Company, including Form 3 (Initial
Statement of Beneficial Ownership of Securities), Form 4 (Statement of Changes in Beneficial
Ownership) and Form 5 (Annual Statement of Changes in Beneficial Ownership) and any successor forms
thereto; and
2. seek or obtain, as the undersigned's representative and on the undersigned's behalf,
information on transactions in the Company's equity securities from any third party, including the
Company, brokers, dealers, employee benefit plan administrators and trustees, and the undersigned
hereby authorizes any such third party to release any such information to the Attorney-in-Fact.
The undersigned acknowledges that:
1. this Limited Power of Attorney authorizes, but does not require, the
Attorney-in-Fact to act at his or her discretion on information provided to such Attorney-in-Fact
without independent verification of such information;
2. any documents prepared and/or executed by the Attorney-in-Fact on behalf of the
undersigned pursuant to this Limited Power of Attorney will be in such form and will contain such
information as the Attorney-in-Fact, in his or her discretion, deems necessary or desirable;
3. neither the Company nor the Attorney-in-Fact assumes any liability for the
undersigned's responsibility to comply with the requirements of Section 16 of the Exchange Act, any
liability of the undersigned for any failure to comply with such requirements, or any liability of
the undersigned for disgorgement of profits under Section 16(b) of the Exchange Act; and
4. this Limited Power of Attorney does not relieve the undersigned from responsibility
for compliance with the undersigned's obligations under Section 16 of the Exchange Act, including,
without, limitation, the reporting requirements under Section 16(a) of the Exchange Act.
The undersigned hereby grants to the Attorney-in-Fact full power and authority to do and
perform each and every act and thing requisite, necessary or convenient to be done in connection
with the foregoing, as fully, to all intents and purposes, as the undersigned might or could do in
person, hereby ratifying and confirming all that the Attorney-in-Fact, or his or her substitute or
substitutes, shall lawfully do or cause to be done by authority of this Limited Power of Attorney.
This Limited Power of Attorney shall remain in full force and effect until the undersigned is no
longer required to file Forms 3, 4 or 5 with respect to the undersigned's holdings of and
transactions in equity securities of the Company, unless earlier revoked by the undersigned in a
signed writing delivered to the Attorney-in-Fact. This Limited Power of Attorney shall be governed
and construed in accordance the laws of the State of Texas without regard to the laws that
might otherwise govern under applicable principles of conflicts of laws thereof.
IN WITNESS WHEREOF, the undersigned has caused this Limited Power of Attorney for Section
16(a) Reporting to be executed as of February 23, 2012.
AUSTIN VENTURES VIII, L.P.
By: AV Partners VIII, L.P.
Its general partner
Signature: /s/ Christopher A. Pacitti
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Print Name: Christopher A. Pacitti
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Print Title: General Partner
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AV PARTNERS VIII, L.P.
Signature: /s/ Christopher A. Pacitti
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Print Name: Christopher A. Pacitti
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Print Title: General Partner
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Signature: /s/ Joseph C. Aragona
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Print Name: Joseph C. Aragona
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Signature: /s/ Kenneth P. DeAngelis
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Print Name: Kenneth P. DeAngelis
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Signature: /s/ Christopher A. Pacitti
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Print Name: Christopher A. Pacitti
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Signature: /s/ John D. Thornton
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Print Name: John D. Thornton
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BAZAARVOICE, INC.
SIGNATURE PAGE TO LIMITED POWER OF ATTORNEY FOR SECTION 16(a) REPORTING