v2.3.0.11
Intangible Assets
12 Months Ended
Dec. 31, 2010
Intangible Assets [Abstract]  
INTANGIBLE ASSETS
8.   INTANGIBLE ASSETS
 
    During the year ended December 31, 2010, the Group assessed certain indicators of impairment impacting the King of Kings 3 (“KOK 3 game software”) game’s revenue and cash flow forecasts which were primarily attributed to increasing competition coupled with declines in customer demand (Note 2 (27) Business and economic risk). The Group tested the KOK3 game software for impairment using an income approach, which involves applying an appropriate discount rate to estimated cash flow forecasts. Based on the Company’s analysis, the Company recorded an impairment charge of approximately RMB46,557,669 (US$7,054,192), for the year ended December 31, 2010, which is included in the line “Impairment of intangible assets” in the consolidated statements of operations and comprehensive income. There were no indicators of impairment noted related to the intangible assets during the year ended December 31, 2009.
 
    The following table presents the Company’s intangible assets as of the respective balance sheet dates:
                                                 
    As of December 31, 2010  
            Accumulated             Deconsolidation of             Net Carrying  
    Gross Carrying Value     Amortization     Impairment     a subsidiary (Note 5)     Net Carrying Value     Value  
    (RMB)     (RMB)     (RMB)     (RMB)     (RMB)     (US$)  
     
Online game product development costs
    28,745,846       (10,074,220 )                 18,671,626       2,829,034  
Purchased software
    50,575,054       (36,775,426 )                 13,799,628       2,090,853  
Acquired software from acquisition of subsidiaries
    1,624,891       (141,429 )                 1,483,462       224,767  
KOK 3 game software
    80,073,005       (8,515,336 )     (46,557,669 )     (25,000,000 )            
     
 
                                               
Intangible assets, net
    161,018,796       (55,506,411 )     (46,557,669 )     (25,000,000 )     33,954,716       5,144,654  
     
                         
    As of December 31, 2009  
            Accumulated        
    Gross Carrying Value     Amortization     Net Carrying Value  
    (RMB)     (RMB)     (RMB)  
Online game product development costs
    19,924,142       (6,746,615 )     13,177,527  
Purchased software
    45,421,880       (18,840,946 )     26,580,934  
Acquired software from acquisition of a subsidiary
    478,862             478,862  
KOK 3 game software
    78,090,967             78,090,967  
     
 
                       
Intangible assets, net
    143,915,851       (25,587,561 )     118,328,290  
     
    Amortization expenses for the years ended December 31, 2008, 2009 and 2010 were RMB8,120,619, RMB15,123,412 and RMB29,918,850 (US$4,533,159) respectively.
 
    The estimated annual amortization expense for each of the five succeeding fiscal years is as follows:
                 
    Amortization  
    (RMB)     (US$)  
For the years ending December 31,
               
2011
    16,130,261       2,443,979  
2012
    8,049,570       1,219,632  
2013
    5,594,130       847,595  
2014
    3,339,750       506,023  
2015
    493,461       74,767