v2.3.0.11

Investment in Equity Investees

12 Months Ended

Dec. 31, 2010

Investment in Equity Investees [Abstract]

Investment in Equity Investees

10. Investment in equity investees

		December 31,
		2009				2010
		(RMB)				(RMB)				(US$)
Beginning balance			—				—				—
Investment in Tonghua			—				3,000,000				454,545
Investment in Huayi Juren Information (Note 5)			—				32,774,051				4,965,766
Equity in losses			—				(648,106	)			(98,198	)
Ending balance			—				35,125,945				5,322,113

On February 4, 2010, the Company and another individual established a joint venture, Shanghai Tonghua Network Technology Co. Ltd (“Tonghua”), which specializes in online game research and development. The Company’s 30% equity interest amounted to RMB 3,000,000. As the Company exercises significant influence over the operating and financial activities of Tonghua, the investment is accounted for under the equity method as prescribed by ASC 323-10.

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- Definition

Equity Method Investments.

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- Definition

This item represents disclosure of information related to equity method investments in common stock. The information which should be considered for disclosure includes: (a) the name of each investee or group of investments for which combined disclosure is appropriate, (2) the percentage ownership of common stock, (3) the difference, if any, between the carrying amount of an investment and the value of the underlying equity in the net assets and the accounting treatment of difference, if any, and (4) the aggregate value of each identified investment based on its quoted market price, if available.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher AICPA
-Name Accounting Principles Board Opinion (APB)
-Number 18
-Paragraph 20
-Subparagraph a, b

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