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Long-term Investment (Detail)
Dec. 31, 2011
USD ($)
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2011
Shanghai Ruichuang Network Technology Co Ltd
USD ($)
Dec. 31, 2011
Shanghai Ruichuang Network Technology Co Ltd
CNY
Dec. 31, 2010
Shanghai Ruichuang Network Technology Co Ltd
CNY
Nov. 18, 2010
Shanghai Ruichuang Network Technology Co Ltd
CNY
Dec. 31, 2011
Beijing Innovation Works Development Fund
USD ($)
Dec. 31, 2011
Beijing Innovation Works Development Fund
CNY
Schedule of Investments [Line Items]                  
Long-term investment $ 4,686,322 29,495,239 20,495,239 $ 3,256,366 [1] 20,495,239 [1] 20,495,239 [1] 20,495,239 $ 1,429,956 9,000,000
[1] On November 18, 2010, the Company purchased 3% of Shanghai Ruichuang Network Technology Co., Ltd's ordinary shares for a total consideration of RMB20,495,239, which was accounted for as a cost method investment as prescribed by ASC 323-10. There was no impairment indicators present associated with this investment as at December 31, 2010 and 2011. This investment was subsequently sold in February 2012 with net proceeds of approximately RMB20,800,000 (US$3,305,000).