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Investment in Equity Investees (Tables) | 12 Months Ended
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Dec. 31, 2011
Equity Method Investments |
Summary of Investment in Equity Investees |
9. | INVESTMENT IN EQUITY INVESTEES
Name of the Equity Investees |  | Equity Interest Owned by the Company |
|  | At December 31, 2010 |  |  | At December 31, 2011 |
Shanghai Tonghua Network Technology Co., Ltd. (“ Tonghua”) |  |  | 30.00 | % |  |  | 30.00 | %
Beijing Huayi Giant Information Technology Co., Ltd. (“Huayi Giant Information”) |  |  | 34.00 | % |  |  | 34.00 | %
Juxi Network |  |  |  |  |  |  | 41.98 | %
Juxian Network |  |  |  |  |  |  | 40.80 | %
Yunfeng E-commerce A Fund, L.P. and Yunfeng E -Commerce B Fund, L.P. (Collectively known as the “Yunfeng Fund”) |  |  |  |  |  |  | 10.42 | %
Equity Method Investee |
Summary of Investment in Equity Investees |
|  | At December 31, 2010 |  |  | Increased (decreased) during the year ended December 31, 2011 |  |  | At December 31, 2011 |
|  | Cost of Investments (RMB) |  |  | Share of equity income (RMB) |  |  | Investment in equity investees (RMB) |  |  | Cost of investments (RMB) |  |  | Share of equity income (RMB) |  |  | Cost of investments (RMB) |  |  | Share of equity income (RMB) |  |  | Investment in equity investees (RMB) |  |  | Investment in equity investees (US$) |
Tonghua |  |  | 3,000,000 |  |  |  | (648,106 | ) |  |  | 2,351,894 |  |  |  | — |  |  |  | (1,083,151 | ) |  |  | 3,000,000 |  |  |  | (1,731,257 | ) |  |  | 1,268,743 |  |  |  | 201,583 |
Huayi Giant Information |  |  | 32,774,051 |  |  |  | — |  |  |  | 32,774,051 |  |  |  | (4,782 | ) |  |  | 538,265 |  |  |  | 32,769,269 |  |  |  | 538,265 |  |  |  | 33,307,534 |  |  |  | 5,292,034 |
Juxi Network (Note 4) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 6,128,039 |  |  |  | (163,888 | ) |  |  | 6,128,039 |  |  |  | (163,888 | ) |  |  | 5,964,151 |  |  |  | 947,608 |
Juxian Network (Note 4) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 1,319,023 |  |  |  | (1,191,127 | ) |  |  | 1,319,023 |  |  |  | (1,191,127 | ) |  |  | 127,896 |  |  |  | 20,321 |
Yunfeng Fund (1) |  |  | — |  |  |  | — |  |  |  | — |  |  |  | 317,050,000 |  |  |  | (6,318,100 | ) |  |  | 317,050,000 |  |  |  | (6,318,100 | ) |  |  | 310,731,900 |  |  |  | 49,370,326 |
Total |  |  | 35,774,051 |  |  |  | (648,106 | ) |  |  | 35,125,945 |  |  |  | 324,492,280 |  |  |  | (8,218,001 | ) |  |  | 360,266,331 |  |  |  | (8,866,107 | ) |  |  | 351,400,224 |  |  |  | 55,831,872 |
(1) | In September 2011, the Company invested an aggregate amount of RMB317,050,000 (US$50,374,172) as a limited partner in Yunfeng Fund, for the purpose of purchasing shares of Alibaba Group Holdings Limited (the “Alibaba Group”), China’s leading e-commerce company. Yunfeng Fund has purchased ordinary shares of the Alibaba Group at a price per share of US$13.50. The term of the Yunfeng Fund is 10 years, which may be extended for additional successive one-year periods up to a maximum of two years, and may be further extended upon the written election or vote of a majority in interest of the limited partners. Given that the Company holds more than three percent interest in Yunfeng Fund and the significance of this investment, the investment is accounted for under the equity method as prescribed in ASC323-10. As of and for the year ended December 31, 2011, the total assets, liabilities and operating loss of Yunfeng fund were RMB3,051,110,433 (US$484,772,626), RMB89,687,234 (US$14,249,866) and RMB63,008,814 (US$10,011,092), respectively.

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- Definition Tabular disclosure of equity method investments in common stock. The disclosure may include: (a) the name of each investee or group of investments for which combined disclosure is appropriate, (2) the percentage ownership of common stock, (3) the difference, if any, between the carrying amount of an investment and the value of the underlying equity in the net assets and the accounting treatment of difference, if any, and (4) the aggregate value of each identified investment based on its quoted market price, if available. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher AICPA -Name Accounting Principles Board Opinion (APB) -Number 18 -Paragraph 20 -Subparagraph a, b -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 323 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6382943&loc=d3e33918-111571 + Details
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