v2.4.0.6

Long-Term Investment (Tables) | 12 Months Ended
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Dec. 31, 2011
Long-term Investment |
|  | December 31, |
|  | 2010 |  |  | 2011 |
|  | (RMB) |  |  | (RMB) |  |  | (US$) |
Shanghai Ruichuang Network Technology Co., Ltd. (1) |  |  | 20,495,239 |  |  |  | 20,495,239 |  |  |  | 3,256,366 |
Beijing Innovation Works Development Fund |  |  | — |  |  |  | 9,000,000 |  |  |  | 1,429,956 |
Total |  |  | 20,495,239 |  |  |  | 29,495,239 |  |  |  | 4,686,322 |
(1) | On November 18, 2010, the Company purchased 3% of Shanghai Ruichuang Network Technology Co., Ltd’s ordinary shares for a total consideration of RMB20,495,239, which was accounted for as a cost method investment as prescribed by ASC 323-10. There was no impairment indicators present associated with this investment as at December 31, 2010 and 2011. This investment was subsequently sold in February 2012 with net proceeds of approximately RMB20,800,000 (US$3,305,000).

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- Definition A tabular disclosure of (a) the aggregate carrying amount of all cost-method investments; (b) the aggregate carrying amount of cost-method investments that the investor did not evaluate for impairment for cost-method investments. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Topic 325 -SubTopic 20 -Publisher FASB -Number -Article -Subparagraph -Name Accounting Standards Codification -Paragraph 1 -Section 50 -URI http://asc.fasb.org/extlink&oid=6872867&loc=d3e40691-111596 + Details
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