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Intangible Assets | 12 Months Ended
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Dec. 31, 2011
Intangible Assets |
7. | INTANGIBLE ASSETS
Intangible assets and their related accumulated amortization as of respective balance sheet date:
|  | As of December 31, 2011 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Impairment |  |  | Deconsolidation of a subsidiary |  |  | Net Carrying Value |  |  | Net Carrying Value |
|  | (RMB) |  |  | (RMB) |  |  | (RMB) |  |  | (RMB) |  |  | (RMB) |  |  | (US$) |
Online game product development costs |  |  | 34,001,748 |  |  |  | (19,184,411 | ) |  |  | — |  |  |  | — |  |  |  | 14,817,337 |  |  |  | 2,354,238 |
Purchased software |  |  | 55,720,779 |  |  |  | (45,454,037 | ) |  |  | — |  |  |  | — |  |  |  | 10,266,742 |  |  |  | 1,631,221 |
Acquired software from acquisition of subsidiaries |  |  | 1,624,891 |  |  |  | (260,254 | ) |  |  | — |  |  |  | — |  |  |  | 1,364,637 |  |  |  | 216,819 |
Intangible assets, net |  |  | 91,347,418 |  |  |  | (64,898,702 | ) |  |  | — |  |  |  | — |  |  |  | 26,448,716 |  |  |  | 4,202,278 |
|  | As of December 31, 2010 |
|  | Gross Carrying Value |  |  | Accumulated Amortization |  |  | Impairment |  |  | Deconsolidation of a subsidiary |  |  | Net Carrying Value |
|  | (RMB) |  |  | (RMB) |  |  | (RMB) |  |  | (RMB) |  |  | (RMB) |
Online game product development costs |  |  | 28,745,846 |  |  |  | (10,074,220 | ) |  |  | — |  |  |  | — |  |  |  | 18,671,626 |
Purchased software |  |  | 50,575,054 |  |  |  | (36,775,426 | ) |  |  | — |  |  |  | — |  |  |  | 13,799,628 |
Acquired software from acquisition of subsidiaries |  |  | 1,624,891 |  |  |  | (141,429 | ) |  |  | — |  |  |  | — |  |  |  | 1,483,462 |
KOK 3 game software |  |  | 80,073,005 |  |  |  | (8,515,336 | ) |  |  | (46,557,669 | ) |  |  | (25,000,000 | ) |  |  | — |
Intangible assets, net |  |  | 161,018,796 |  |  |  | (55,506,411 | ) |  |  | (46,557,669 | ) |  |  | (25,000,000 | ) |  |  | 33,954,716 |
Amortization expenses for the years ended December 31, 2009, 2010 and 2011 were RMB15,123,412, RMB29,918,850 and RMB17,868,863 (US$2,839,076) respectively. The estimated annual amortization expense for each of the five succeeding fiscal years is as follows:
|  | Amortization |
|  | (RMB) |  |  | (US$) |
For the years ending December 31, |  |  |  |  |  |  |  |
2012 |  |  | 11,079,577 |  |  |  | 1,760,367 |
2013 |  |  | 8,671,209 |  |  |  | 1,377,716 |
2014 |  |  | 3,748,707 |  |  |  | 595,610 |
2015 |  |  | 1,856,488 |  |  |  | 294,966 |
2016 |  |  | 1,080,202 |  |  |  | 171,627 |

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16373-109275 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 142 -Paragraph 44, 45, 46 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16323-109275 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16265-109275 + Details
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