v2.4.0.6

Fair Value Measurement (Tables)

12 Months Ended

Dec. 31, 2011

Assets Measured at Fair Value on Recurring Basis

Assets measured at fair value on a recurring basis are summarized below:

		Fair Value Measurement at December 31, 2011 Using
		Quoted Prices in Active Markets for Identical Assets (Level 1)				Significant Other Observable  Inputs (Level 2)				Unobservable inputs (Level 3)				Fair Value at December 31, 2011
		(RMB)				(RMB)				(RMB)				(RMB)				(US$)
Available-for-sale investments			—				—				386,851,118				386,851,118				61,464,453
Total			—				—				386,851,118				386,851,118				61,464,453

		Fair Value Measurement at December 31, 2010 Using
		Quoted Prices in Active Markets for Identical Assets (Level 1)				Significant Other Observable  Inputs (Level 2)				Unobservable inputs (Level 3)				Fair Value at December 31, 2010
		(RMB)				(RMB)				(RMB)				(RMB)
Available-for-sale investments			—				—				423,302,661				423,302,661
Total			—				—				423,302,661				423,302,661

Valuation of Available-for-Sale Investments

The following table summarizes the valuation of the available-for-sale investments:

		Amount
		(RMB)
Fair value of available-for-sale investment as at January 1, 2010			450,966,634
Unrealized gain in fair value of Series A Preferred Shares in MET (see Note 12)			(73,032	)
Unrealized loss in fair value of Series C Preferred Shares in 51.com (see Note 12)			(14,467,019	)
Transfer in and/or out of Level 3			—
Effect of exchange rate change			(13,123,922	)
Fair value of available-for-sale investment as at December 31, 2010			423,302,661
Unrealized loss in fair value of Series A Preferred Shares in MET (see Note 12)			4,893,132
Unrealized loss in fair value of Series C Preferred Shares in 51.com (see Note 12)			(20,890,689	)
Transfer in and/or out of Level 3
Effect of exchange rate change			(20,453,986	)
Fair value of available-for-sale investment as at December 31, 2011			386,851,118
Fair value of available-for-sale investment as at December 31, 2011 (US$)			61,464,453

Assets Measured at Fair Value on Non-recurring Basis

Assets measured at fair value on a non-recurring basis are summarized as below:

		Fair Value at December 31, 2010				Total impairment loss recognized for the year ended December 31, 2010				Fair Value at December 31, 2011				Total impairment loss recognized for the year ended December 31, 2011
		(RMB)								(RMB)				(RMB)
Acquired intangible assets-software			1,146,029				—				—				—
Goodwill			15,977,373				—				—				—
KOK 3 game software			—				46,557,669				—				—

Five One Network Development Co Ltd

Fair Value of Preferred Shares Estimated Assumptions

The fair value of the Series C Preferred Share of 51.com was estimated using the following assumptions:

		December 31,
		2010				2011
Risk-free interest rates			1.27	%			0.72	%
Expected volatility			38.04	%			50.92	%
Probabilities of different scenarios:
- IPO			50	%			25	%
- Liquidation			25	%			25	%
- Redemption			25	%			50	%

Mobile Embedded Technology Inc | Series A Preferred Stock

Fair Value of Preferred Shares Estimated Assumptions

The fair value of the MET’s Series A Preferred Shares was estimated using the following assumptions:

		December 31,
		2010				2011
Risk-free interest rates			1.87	%			0.35	%
Expected volatility			61.71	%			52.36	%
Probabilities of different scenarios:
- IPO			50	%			—
- Liquidation			25	%			25	%
- Redemption			25	%			75	%

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- Definition

Tabular disclosure of the significant assumptions used during the year to estimate the fair value of the Preferred Shares.

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- Definition

Tabular disclosure of assets and liabilities by class, including [financial] instruments measured at fair value that are classified in stockholders' equity, if any, that are measured at fair value on a nonrecurring basis in periods after initial recognition (for example, impaired assets). The disclosures that may be required or desired include: (a) the fair value measurements recorded during the period and the reasons for the measurements and (b) the level within the fair value hierarchy in which the fair value measurements in their entirety fall, segregating fair value measurements using quoted prices in active markets for identical assets or liabilities (Level 1), significant other observable inputs (Level 2), and significant unobservable inputs (Level 3). Where the quoted price in an active market for the identical liability is not available, the Level 1 input is the quoted price of an identical liability when traded as an asset.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 157

-Paragraph 33

-Subparagraph a, b

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

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Tabular disclosure of assets, including [financial] instruments measured at fair value that are classified in stockholders' equity, if any, by class that are measured at fair value on a recurring basis. The disclosures contemplated herein include the fair value measurements at the reporting date by the level within the fair value hierarchy in which the fair value measurements in their entirety fall, segregating fair value measurements using quoted prices in active markets for identical assets (Level 1), significant other observable inputs (Level 2), and significant unobservable inputs (Level 3).

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 820

-SubTopic 10

-Section 50

-Paragraph 1

-URI http://asc.fasb.org/extlink&oid=6925170&loc=d3e19190-110258



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 157

-Paragraph 32

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 157

-Paragraph 6

-Footnote 4

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



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Tabular disclosure of the fair value measurement of assets using significant unobservable inputs (Level 3), a reconciliation of the beginning and ending balances, separately presenting changes during the period attributable to the following: (1) total gains or losses for the period (realized and unrealized), segregating those gains or losses included in earnings (or changes in net assets) and gains or losses recognized in other comprehensive income, and a description of where those gains or losses included in earnings (or changes in net assets) are reported in the statement of income (or activities); (2) purchases, sales, issuances, and settlements (each type disclosed separately); and (3) transfers in and transfers out of Level 3 (for example, transfers due to changes in the observability of significant inputs), by class of asset.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 157

-Paragraph 32

-Subparagraph c

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.



Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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-Section 50

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-URI http://asc.fasb.org/extlink&oid=6925170&loc=d3e19279-110258



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