
<TABLE> <S> <C>

<ARTICLE>                     5
<CIK>                         0001035507
<NAME>                        800-JR CIGAR, INC.
<MULTIPLIER>                  1,000
<CURRENCY>                    U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                 12-MOS
<FISCAL-YEAR-END>             DEC-31-1999
<PERIOD-START>                JAN-1-1999
<PERIOD-END>                  DEC-31-1999
<EXCHANGE-RATE>               1
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<INVENTORY>                   40,043
<CURRENT-ASSETS>              64,768
<PP&E>                        42,225
<DEPRECIATION>                7,984
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<CURRENT-LIABILITIES>         22,195
<BONDS>                       0
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<COMMON>                      128
<OTHER-SE>                    79,178
<TOTAL-LIABILITY-AND-EQUITY>  101,501
<SALES>                       317,001
<TOTAL-REVENUES>              317,001
<CGS>                         261,706
<TOTAL-COSTS>                 35,729
<OTHER-EXPENSES>              0
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<INTEREST-EXPENSE>            (771)
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<INCOME-TAX>                  7,981
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<EXTRAORDINARY>               0
<CHANGES>                     0
<NET-INCOME>                  11,881
<EPS-BASIC>                   .96
<EPS-DILUTED>                 .96


</TABLE>
