
<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0001035507
<NAME>                        800-JR CIGAR, INC.
<MULTIPLIER>                  1,000
<CURRENCY>                    U.S. DOLLARS

<S>                             <C>
<PERIOD-TYPE>                 3-MOS
<FISCAL-YEAR-END>             DEC-31-2000
<PERIOD-START>                JAN-1-2000
<PERIOD-END>                  MAR-31-2000
<EXCHANGE-RATE>               1
<CASH>                        8,900
<SECURITIES>                  6,334
<RECEIVABLES>                 1,517
<ALLOWANCES>                  (107)
<INVENTORY>                   45,252
<CURRENT-ASSETS>              67,086
<PP&E>                        9,699
<DEPRECIATION>                3,435
<TOTAL-ASSETS>                103,157
<CURRENT-LIABILITIES>         22,347
<BONDS>                       0
<PREFERRED-MANDATORY>         0
<PREFERRED>                   0
<COMMON>                      128
<OTHER-SE>                    80,682
<TOTAL-LIABILITY-AND-EQUITY>  103,157
<SALES>                       70,435
<TOTAL-REVENUES>              70,435
<CGS>                         58,293
<TOTAL-COSTS>                 8,458
<OTHER-EXPENSES>              0
<LOSS-PROVISION>              0
<INTEREST-EXPENSE>            (181)
<INCOME-PRETAX>               3,850
<INCOME-TAX>                  1,530
<INCOME-CONTINUING>           2,320
<DISCONTINUED>                0
<EXTRAORDINARY>               0
<CHANGES>                     0
<NET-INCOME>                  2,320
<EPS-BASIC>                   .19
<EPS-DILUTED>                 .19


</TABLE>
