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<CONFORMED-NAME>800 JR CIGAR INC
<CIK>0001035507
<ASSIGNED-SIC>5190
<IRS-NUMBER>522022117
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
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<FILE-NUMBER>005-59143
<FILM-NUMBER>712714
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<STREET1>301 ROUTE 10 EAST
<CITY>WHIPPANY
<STATE>NJ
<ZIP>07981
<PHONE>2018849555
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<TYPE>SC 14D9
<SEQUENCE>1
<FILENAME>sc14d9.txt
<DESCRIPTION>SC 14D9
<TEXT>

<PAGE>
--------------------------------------------------------------------------------
--------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                            ------------------------

                                 SCHEDULE 14D-9
                                 (RULE 14D-101)

          SOLICITATION/RECOMMENDATION STATEMENT UNDER SECTION 14(D)(4)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                            ------------------------

                               800-JR CIGAR, INC.
                           (Name of Subject Company)

                               800-JR CIGAR, INC.
                      (Name of Person(s) Filing Statement)

                    COMMON STOCK, PAR VALUE $0.01 PER SHARE
                         (Title of Class of Securities)

                                   282491109
                     (CUSIP Number of Class of Securities)

                            ------------------------

                  MICHAEL E. COLLETON, CHIEF FINANCIAL OFFICER
                               800-JR CIGAR, INC.
                               301 ROUTE 10 EAST
                           WHIPPANY, NEW JERSEY 07981
                                 (973)884-9555

(Name, Address and Telephone Number of Person Authorized to Receive Notices and
          Communications on Behalf of the Person(s) Filing Statement)

                                WITH COPIES TO:

                             MORTON A. PIERCE, ESQ.
                              DEWEY BALLANTINE LLP
                          1301 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10019
                                 (212) 259-8000

/ /  CHECK THE BOX IF THE FILING RELATES SOLELY TO PRELIMINARY COMMUNICATIONS
     MADE BEFORE THE COMMENCEMENT OF A TENDER OFFER.

--------------------------------------------------------------------------------
--------------------------------------------------------------------------------
<PAGE>
ITEM 1.  SUBJECT COMPANY INFORMATION.

    NAME AND ADDRESS.  The name of the subject company to which this
Solicitation/Recommendation Statement on Schedule 14D-9 (the "Schedule 14D-9")
relates is 800-JR CIGAR, Inc., a Delaware corporation (the "Company"). The
address of the principal executive offices of the Company is 301 Route 10 East,
Whippany, New Jersey 07981. The telephone number of the principal executive
offices of the Company is (973) 884-9555.

    SECURITIES.  The title of the class of equity securities to which this
Schedule 14D-9 relates is the common stock, par value $0.01 per share (the
"Shares"), of the Company. As of August 4, 2000, there were 11,862,299 Shares
outstanding.

ITEM 2.  IDENTITY AND BACKGROUND OF FILING PERSON.

    NAME AND ADDRESS.  The name, business address and business telephone number
of the Company, which is the person filing this Schedule 14D-9, are set forth in
Item 1 above.

    TENDER OFFER.  This Schedule 14D-9 relates to the tender offer by
L&LR, Inc. (the "Parent"), a Delaware corporation, through its wholly owned
subsidiary, JRC Acquisition Corp. (the "Purchaser"), a Delaware corporation,
disclosed in a Tender Offer Statement on Schedule TO (as amended or supplemented
from time to time, the "Schedule TO"), dated August 29, 2000, to purchase all
outstanding Shares not already owned by Lewis I. Rothman and LaVonda M. Rothman
(collectively, the "Rothmans") and the Lewis Irving Rothman 1998 Trust #1 u/a/d
November 10, 1998 (together with the Rothmans, the "Parent Stockholders"), at a
price of $13.00 per share, net to the seller in cash, without interest thereon,
upon the terms and subject to the conditions set forth in the Offer to Purchase,
dated August 29, 2000 (as amended or supplemented from time to time, the "Offer
to Purchase"), and in the related Letter of Transmittal (which, together with
the Offer to Purchase, as each may be amended or supplemented from time to time,
collectively constitute the "Offer").

    The Offer is being made pursuant to an Agreement and Plan of Merger, dated
as of August 28, 2000 (the "Merger Agreement"), among the Parent, the Purchaser,
the Parent Stockholders (for purposes of Section 6.10 thereof only) and the
Company. The Merger Agreement provides that, among other things, as soon as
practicable following the satisfaction or, if applicable, waiver of the
conditions set forth in the Merger Agreement, the Purchaser will be merged with
and into the Company (the "Merger") and the separate corporate existence of the
Purchaser will thereupon cease. At the effective time of the Merger (the
"Effective Time"), each Share outstanding immediately prior to the effective
time of the Merger (other than Shares held by the Company or the Purchaser or by
stockholders who perfect appraisal rights under Delaware law) will be converted
into the right to receive the highest price paid per Share (the "Merger
Consideration") pursuant to the Offer. The Merger Agreement was negotiated on
behalf of the Company by a special committee of the Board of Directors of the
Company composed of John F. Barry, Jr., John Oliva, Sr., and Bernard Rosenblum
(the "Special Committee"), all of whom are directors not affiliated with the
Parent, the Purchaser, the Parent Stockholders or certain other trusts of which
the Rothmans are the trustees (the "Other Rothman Trusts").

    The Schedule TO states that the principal executive offices of the Parent
and the Purchaser are located at 301 Route 10 East, Whippany, New Jersey 07981.

ITEM 3.  PAST CONTACTS, TRANSACTIONS, NEGOTIATIONS AND AGREEMENTS.

    Except as described in this Schedule 14D-9 or incorporated herein by
reference, to the knowledge of the Company, as of the date of this
Schedule 14D-9, there exists no material agreement, arrangement or understanding
or any actual or potential conflict of interest between the Company or its
affiliates and (1) the Company's executive officers, directors or affiliates or
(2) the Parent or the Purchaser or their respective executive officers,
directors or affiliates.
<PAGE>
    EQUITY RIGHTS.  If the directors and executive officers of the Company who
own Shares tender their Shares in the Offer or their Shares are acquired in the
Merger, they will receive the Offer Price for their Shares on the same terms as
the other public stockholders. As of August 28, 2000, the directors and
executive officers of the Company, other than the Rothmans, beneficially owned
in the aggregate 176,900 Shares, including options under the Company's option
plans ("Options") to purchase Shares. Pursuant to the Merger Agreement, the
Company is required to use its reasonable efforts to ensure that upon the
Effective Time each Option shall be cancelled and, in exchange therefor, each
holder of such Option shall receive an amount in cash in respect thereof, if
any, equal to the product of (i) the excess, if any, of the Merger Consideration
over the per share exercise price thereof and (ii) the number of shares subject
thereto (such payment to be net of applicable withholding taxes).

    CERTAIN INFORMATION CONCERNING EMPLOYMENT AGREEMENTS AND EXECUTIVE AND
DIRECTOR COMPENSATION. Reference is made to the information contained under the
captions "Compensation of Directors," "Executive Compensation," and "Report of
the Compensation Committee" on pages 6 through 10 of the Company's definitive
Proxy Statement dated April 11, 2000, relating to the 2000 annual meeting of
stockholders of the Company. The foregoing portions of such Proxy Statement are
filed herewith as Exhibit (e)(2) and are incorporated herein by reference.

    COMPENSATION AND INDEMNIFICATION AGREEMENT.  The Company has entered into an
agreement (the "Compensation and Indemnification Agreement") to provide
indemnification for the members of the Special Committee in addition to the
indemnification provided for in the Company's Certificate of Incorporation and
By-laws and to provide compensation in the amount of $20,000, plus $900 for
attendance at each meeting of the Special Committee, to each of the members of
the Special Committee for their services rendered in connection with the Offer
and the Merger. The Compensation and Indemnification Agreement is filed herewith
as Exhibit (e)(3) and is incorporated herein by reference.

    THE MERGER AGREEMENT.  A summary of the Merger Agreement is contained in
"SPECIAL FACTORS, Section 7--The Merger Agreement" of the Offer to Purchase,
which is filed as Exhibit (a)(1)(i) to the Schedule TO and which is being mailed
to stockholders together with this Schedule 14D-9. "SPECIAL FACTORS,
Section 7--The Merger Agreement" of the Offer to Purchase is incorporated herein
by reference. The summary of the Merger Agreement is qualified in its entirety
by reference to the Merger Agreement, which has been filed as Exhibit (e)(1)
hereto and is incorporated herein by reference.

    CREDIT AGREEMENT.  A summary of the Credit Agreement, dated August 28, 2000,
by and among the Parent, the Company and certain subsidiaries of the Company, as
co-borrowers, and The Chase Manhattan Bank, Fleet Bank, N.A. and European
American Bank (the "Permanent Credit Agreement") is contained under the caption
"THE OFFER, Section 10--Source and Amount of Funds" of the Offer to Purchase and
is incorporated herein by reference. The summary of the Permanent Credit
Agreement is qualified in its entirety by reference to the Credit Agreement,
which has been filed herewith as Exhibit (b)(1) and is incorporated herein by
reference.

ITEM 4.  THE SOLICITATION OR RECOMMENDATION.

    RECOMMENDATION.  At a meeting held on August 28, 2000, the Board of
Directors of the Company (the "Board"), based upon, among other things, the
unanimous recommendation of the Special Committee, (i) determined that the Offer
and the Merger are fair to and in the best interest of the stockholders of the
Company (other than the Parent, the Purchaser, the Parent Stockholders and the
Other Rothman Trusts), (ii) resolved to approve the Offer, the Merger and the
Merger Agreement and the transactions contemplated thereby and
(iii) recommended acceptance of the Offer, the approval of the Merger, and the
approval and adoption of the Merger Agreement by the Company's stockholders (if
such approval is required by applicable law).

                                       2
<PAGE>
    THE BOARD UNANIMOUSLY RECOMMENDS THAT THE COMPANY'S STOCKHOLDERS ACCEPT THE
OFFER AND TENDER THEIR SHARES PURSUANT TO THE OFFER.

    A press release announcing the execution of the Merger Agreement and a
letter to the Company's stockholders are filed herewith as Exhibits (a)(1)(vi)
and (a)(1)(vii), respectively, and are incorporated herein by reference.

    REASONS.  The information contained under the captions "INTRODUCTION,"
"SPECIAL FACTORS, Section 1--Background of the Offer and the Merger," "SPECIAL
FACTORS, Section 3--Recommendation of the Special Committee and the Board of
Directors of the Company," "SPECIAL FACTORS, Section 3--Fairness Opinion of
Merrill Lynch, Pierce, Fenner & Smith Incorporated," and "SPECIAL FACTORS,
Section 6--Purpose and Structure of the Offer and the Merger" of the Offer to
Purchase, describing the nature and the reasons for the recommendations of the
Special Committee and the Board of Directors with respect to the Offer, is
incorporated herein by reference.

    INTENT TO TENDER.  To the knowledge of the Company after reasonable inquiry,
all executive officers, directors, affiliates and subsidiaries of the Company,
other than the Rothmans, will tender, pursuant to the Offer, all Shares held of
record or beneficially owned by them (other than options to acquire Shares). The
foregoing does not include any Shares over which, or with respect to which, any
such executive officer, director or affiliate acts in a fiduciary or
representative capacity or is subject to the instructions of a third party with
respect to such tender.

ITEM 5.  PERSONS/ASSETS, RETAINED, EMPLOYED, COMPENSATED OR USED.

    The information contained in "SPECIAL FACTORS, Section 3--Fairness Opinion
of Merrill Lynch, Pierce, Fenner & Smith Incorporated" of the Offer to Purchase
to the extent describing the engagement of Merrill Lynch, Pierce, Fenner & Smith
Incorporated ("Merrill Lynch") as financial advisor to the Special Committee and
the compensation to be paid to Merrill Lynch in such capacity, and the
information contained in "THE OFFER, Section 14--Fees and Expenses" of the Offer
to Purchase is incorporated herein by reference.

    Except as set forth above, neither the Company nor any person acting on its
behalf has employed, retained or agreed to compensate any person or class of
persons to make solicitations or recommendations in connection with the Offer or
the Merger.

ITEM 6.  INTEREST IN SECURITIES OF THE SUBJECT COMPANY.

    No transactions in the Shares have been effected during the past 60 days by
the Company or, to the knowledge of the Company, any of its executive officers,
directors, affiliates or subsidiaries.

ITEM 7.  PURPOSES OF THE TRANSACTION AND PLANS OR PROPOSALS.

    Except as set forth in this Schedule 14D-9, the Company is not currently
undertaking or engaged in any negotiations in response to the Offer that relate
to: (1) a tender offer for or other acquisition of the Company's securities by
the Company, any subsidiary of the Company or any other person; (2) an
extraordinary transaction, such as a merger, reorganization or liquidation,
involving the Company or any subsidiary of the Company; (3) a purchase, sale or
transfer of a material amount of assets of the Company or any subsidiary of the
Company; or (4) any material change in the present dividend rate or policy, or
indebtedness or capitalization of the Company. Additionally, the information set
forth in "SPECIAL FACTORS, Section 6--Purpose of the Offer and the Merger," and
"SPECIAL FACTORS, Section 5--Plans for the Company" of the Offer is incorporated
herein by reference.

    Except as set forth in this Schedule 14D-9 with respect to the Offer and the
Merger, there are no transactions, resolutions of the Company board, agreements
in principle, or signed contracts in response to the Offer that relate to one or
more of the events referred to in the preceding paragraph.

                                       3
<PAGE>
    The Board has determined that, in the event of a proposal to acquire the
Company, any public disclosure with respect to the parties to, and the possible
terms of, any such proposal might jeopardize any discussions or negotiations
that the Company board might conduct. Accordingly, the Board has instructed
management not to disclose publicly the possible terms of any such proposals, or
the parties thereto, unless and until an agreement in principle relating thereto
has been reached or unless such disclosure is required by law.

ITEM 8.  ADDITIONAL INFORMATION.

    Under Delaware law, if Purchaser becomes the owner of 90% of the outstanding
Shares, the Purchaser will be able to effect the Merger without approval of the
Company's stockholders. However, if the Purchaser does not become the owner of
90% of the outstanding Shares, a meeting of stockholders will be required to
approve the Merger. Because the Purchaser will own a majority of the Shares, the
Purchaser will be able to approve the Merger without the affirmative vote of any
other stockholder.

ITEM 9.  EXHIBITS.

<TABLE>
<S>          <C>
(a)(1)(i)    Offer to Purchase, dated August 29, 2000 (incorporated
             herein by reference to Exhibit (a)(1)(i) to the Schedule TO
             of the Purchaser filed on August 29, 2000).*
(a)(1)(ii)   Letter of Transmittal (incorporated herein by reference to
             Exhibit (a)(1)(ii) to the Schedule TO of the Purchaser filed
             on August 29, 2000).*
(a)(1)(iii)  Notice of Guaranteed Delivery (incorporated herein by
             reference to Exhibit (a)(1)(iii) to the Schedule TO of the
             Purchaser filed on August 29, 2000).*
(a)(1)(iv)   Letter to Brokers, Dealers and Commercial Banks, Trust
             Companies and other Nominees (incorporated herein by
             reference to Exhibit (a)(1)(iv) to the Schedule TO of the
             Purchaser filed on August 29, 2000).*
(a)(1)(v)    Letter from Brokers, Dealers and Commercial Banks, Trust
             Companies and other Nominees to Clients (incorporated herein
             by reference to Exhibit (a)(1)(v) to the Schedule TO of the
             Purchaser filed on August 29, 2000).*
(a)(1)(vi)   Press Release of the Company, dated August 28, 2000
             (incorporated herein by reference to the preliminary
             Solicitation/Recommendation Statement on Schedule 14D-9
             filed by the Company on August 28, 2000).
(a)(1)(vii)  Chief Financial Officer's Letter to Stockholders of the
             Company, dated August 29, 2000.*
(b)(1)       Credit Agreement, dated as of August 28, 2000, by and among
             L&LR, Inc., the Company and its Subsidiaries, the Lenders
             signatories thereto, The Chase Manhattan Bank, as
             administrative agent (incorporated herein by reference to
             Exhibit (b)(2) to the Schedule TO of the Purchaser filed on
             August 29, 2000).
(c)(1)       Opinion of Merrill Lynch, Pierce, Fenner & Smith
             Incorporated to the Board of Directors of the Company, dated
             August 28, 2000 (included as Schedule I hereto and
             incorporated herein by reference thereto).*
(e)(1)       Agreement and Plan of Merger, dated as of August 28, 2000,
             among the Parent, the Purchaser, the Parent Stockholders
             (for purposes of Section 6.10 thereof only) and the Company
             (incorporated herein by reference to Exhibit (d)(1) to the
             Schedule TO of the Purchaser filed on August 29, 2000).
(e)(2)       Pages six through ten of the Company's definitive Proxy
             Statement filed April 11, 2000 (incorporated herein by
             reference to the definitive Proxy Statement of the Company
             filed on April 11, 2000).
(e)(3)       Compensation and Indemnification Agreement, dated June 5,
             2000, by and among the Company and each member of the
             Special Committee.
</TABLE>

------------------------

*   Included in copies mailed to stockholders of the Company.

                                       4
<PAGE>
                                   SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: August 29, 2000

<TABLE>
<S>                                                    <C>  <C>
                                                       800-JR CIGAR, INC.

                                                       By:  /s/ MICHAEL E. COLLETON
                                                            -----------------------------------------
                                                            Name: Michael E. Colleton
                                                            Title:  Chief Financial Officer
</TABLE>

                                       5
<PAGE>

<TABLE>
<C>                                                                         <S>
                                                                            SCHEDULE I

                                                                            Investment Banking
                                                                            Corporate and Institutional
                                                                            Client Group
                                                                            World Financial Center
                                                                            North Tower
                                                                            New York, New York 10281-1330
                                                                            212 449 1000 Main
                  [LOGO]

                                                                            August 28, 2000
</TABLE>

Special Committee of the Board of Directors
800-JR Cigar, Inc.
301 Route 10 East
Whippany, New Jersey 07981

Members of the Special Committee of the Board:

    We understand that 800-JR Cigar, Inc. (the "Company"), L&LR, Inc. (the
"Parent"), JRC Acquisition Corp., a newly formed, wholly owned subsidiary of the
Parent (the "Purchaser"), Lewis I. Rothman and LaVonda M. Rothman (collectively,
the "Rothmans") and the Lewis Irving Rothman 1998 Trust #1 U/A/D November 10,
1998 (the "1998 Trust") have entered into the Agreement and Plan of Merger dated
as of August 28, 2000 (the "Agreement") pursuant to which (i) the Purchaser
would commence a tender offer (the "Tender Offer") for all of the outstanding
shares of the Company's common stock, par value $0.01 per share (the "Company
Shares"), for $13.00 per share, net to the seller in cash (the "Consideration")
and (ii) the Purchaser would be merged with and into the Company in a merger
(the "Merger"), in which each Company Share not acquired in the Tender Offer,
other than Company Shares held in treasury or held by the Purchaser or as to
which dissenters rights have been perfected, would be converted into the right
to receive the Consideration. The Tender Offer and the Merger, taken together,
are referred to as the "Transaction".

    You have asked us whether, in our opinion, the Consideration to be received
by holders of the Company Shares pursuant to the Transaction is fair from a
financial point of view to such holders, other than the Parent, the Purchaser,
the Rothmans, the 1998 Trust and certain trusts of which the Rothmans are
Trustees ("the Other Rothman Trusts").

    In arriving at the opinion set forth below, we have, among other things:

    (1) Reviewed certain publicly available business and financial information
        relating to the Company which we deemed to be relevant;

    (2) Reviewed certain information, including financial forecasts, relating to
        the business, earnings, cash flow, assets, liabilities and prospects of
        the Company furnished to or discussed with us by the Company;

    (3) Conducted discussions with members of senior management and
        representatives of the Company and the Parent concerning the matters
        described in clauses 1 and 2 above;

    (4) Reviewed the market prices and valuation multiples for the Company
        Shares and compared them with those of certain publicly traded companies
        that we deemed to be relevant;

    (5) Reviewed historical market prices and trading activity for the Company
        Shares;

    (6) Reviewed the results of operations of the Company and compared them with
        those of certain publicly traded companies that we deemed to be
        relevant;
<PAGE>
    (7) Compared the proposed financial terms of the Transaction with the
        financial terms of certain other transactions which we deemed to be
        relevant;

    (8) Participated in certain discussions and negotiations among
        representatives of the Special Committee, the Company and the Parent and
        their financial and legal advisors;

    (9) Conducted discussions with representatives of the Company and the Parent
        concerning their solicitation of offers from third parties to acquire
        the Company and the results thereof;

   (10) Reviewed the Agreement and certain related documents; and

   (11) Reviewed such other financial studies and analyses and took into account
        such other matters as we deemed necessary, including our assessment of
        general economic, market and monetary conditions.

    In preparing our opinion, we have assumed and relied on the accuracy and
completeness of all information supplied or otherwise made available to us,
discussed with or reviewed by us, or publicly available, and we have not assumed
any responsibility for independently verifying such information or undertaken an
independent evaluation or appraisal of the assets or liabilities of the Company
or been furnished with any such evaluation or appraisal. In addition, we have
not assumed any obligation to conduct, nor have we conducted, any physical
inspection of the properties or facilities of the Company. With respect to the
financial forecast information furnished to or discussed with us by the Company,
we have assumed that they have been reasonably prepared and reflect the best
currently available estimates and judgment of the Company's management as to the
expected future financial performance of the Company.

    Our opinion is necessarily based upon market, economic and other conditions
as they exist and can be evaluated, and on the information made available to us
as of, the date hereof. In connection with the preparation of this opinion, we
have not been authorized by the Company or the Special Committee of the Board of
Directors to solicit, nor have we solicited, third-party indications of interest
for acquisition of all or any part of the Company.

    We are acting as financial advisor to the Special Committee of the Board of
Directors of the Company in connection with the Transaction and will receive a
fee from the Company for our services, a significant portion of which is
contingent upon the consummation of the Transaction. In addition, the Company
has agreed to indemnify us for certain liabilities arising out of our
engagement. In addition, in the ordinary course of our business, we may actively
trade the Company Shares for our own account and for the accounts of customers
and accordingly, may at any time hold a long or short position in such
securities.

    This opinion is for the use and benefit of the Special Committee of the
Board of Directors of the Company. Our opinion does not address the merits of
the underlying decision by the Company to engage in the Transaction and does not
constitute a recommendation to any shareholder of the Company as to whether such
shareholder should tender any Company Shares pursuant to the Tender Offer.

    On the basis of, and subject to the foregoing, we are of the opinion that,
as of the date hereof, the Consideration to be received by the holders of
Company Shares pursuant to the Transaction is fair from a financial point of
view to such holders, other than the Parent, the Purchaser, the Rothmans, the
1998 Trust and the Other Rothman Trusts.

                                        Very truly yours,

                                        /s/ MERRILL LYNCH, PIERCE, FENNER &
                                                   SMITH INCORPORATED

                                        MERRILL LYNCH, PIERCE, FENNER & SMITH
                                                      INCORPORATED
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.(A)(1)(VII)
<SEQUENCE>2
<FILENAME>ex-99_a1vii.txt
<DESCRIPTION>EXHIBIT 99.(A)(1)(VII)
<TEXT>

<PAGE>
                               800-JR CIGAR, INC.
                               301 ROUTE 10 EAST
                           WHIPPANY, NEW JERSEY 07981
                                 (973) 884-9555

                                                                 August 29, 2000

Dear Stockholder:

    We are pleased to inform you that 800-JR CIGAR, Inc. has signed a merger
agreement with L&LR, Inc., JRC Acquisition Corp., Lewis I. Rothman, LaVonda M.
Rothman and the Lewis Irving Rothman 1998 Trust #1 u/a/d November 10, 1998,
pursuant to which JRC has commenced a tender offer to purchase all of the
outstanding shares of 800-JR CIGAR common stock not already owned by the
Rothmans and the 1998 Rothman Trust for $13.00 per share in cash.

    The offer is subject to, among other things, the tender of at least a
majority of the shares not already owned by the Rothmans, the 1998 Rothman Trust
and certain other trusts controlled by the Rothmans and JRC obtaining the
financing necessary to consummate the offer. Following the completion of the
offer, JRC will be merged with and into 800-JR CIGAR and each remaining 800-JR
CIGAR share will be converted into the same cash price as was paid in the offer.

    After careful consideration and based upon, among other things, the
unanimous recommendation of a special committee of independent directors, your
board of directors has unanimously approved the merger agreement, the offer and
the merger and determined that the offer and the merger are fair to and in the
best interests of 800-JR CIGAR's stockholders (other than L&LR, JRC, the
Rothmans, the 1998 Rothman Trust and the other Rothman trusts). THE BOARD OF
DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU ACCEPT THE OFFER AND TENDER YOUR
SHARES PURSUANT TO THE OFFER. In arriving at its determination and
recommendation, the board of directors took into account the factors described
in the attached Solicitation/Recommendation Statement on Schedule 14D-9,
including the opinion of Merrill Lynch, Pierce, Fenner & Smith Incorporated to
the effect that the consideration to be received by 800-JR CIGAR stockholders in
the offer and the merger is fair from a financial point of view to such
stockholders, other than L&LR, JRC, the Rothmans, the 1998 Rothman Trust and the
other Rothman trusts.

    Enclosed is JRC's Offer to Purchase, together with related materials,
including the Letter of Transmittal to be used for tendering your shares. These
documents set forth the terms and conditions of the offer. We urge you to read
the attached Schedule 14D-9 and the enclosed materials carefully.

    If you need assistance tendering your shares, please contact D.F. King &
Co., Inc., the information agent for the offer, or First Union
Securities, Inc., the dealer manager for the offer, at their respective
addresses or telephone numbers appearing on the back cover of the Offer to
Purchase.

                                          Very truly yours,

                                          Michael E. Colleton
                                          Chief Financial Officer
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.(E)(3)
<SEQUENCE>3
<FILENAME>ex-99_e3.txt
<DESCRIPTION>EXHIBIT 99.(E)(3)
<TEXT>


<PAGE>

                                                                  EXHIBIT (e)(3)


                  COMPENSATION AND INDEMNIFICATION AGREEMENT


            This COMPENSATION AND INDEMNIFICATION AGREEMENT is made and entered
into as of the 5th day of June, 2000 (the "Agreement") among 800-JR Cigar, Inc.,
a Delaware corporation (the "Company"), John F. Barry, Jr., John Oliva, Sr. and
Bernard Rosenblum (each, a "Director" and together, the "Directors").

            WHEREAS, pursuant to a resolution of the Company's Board of
Directors (the "Board of Directors"), the Board of Directors appointed the
Directors as the members of a Special Committee of the Board of Directors (the
"Special Committee") for the purpose of considering and/or making
recommendations to the Board of Directors with respect to a possible transaction
involving the Company;

            WHEREAS, in order to induce the Directors to serve as the members of
the Special Committee and to accept the additional duties, responsibilities and
burdens of such service, the Company wishes to provide them with the
compensation and indemnification arrangements set forth herein; and

            WHEREAS, the Directors are willing to serve and continue to serve as
the members of the Special Committee on the terms set forth herein;

            NOW, THEREFORE, in consideration of the foregoing, the parties
hereto do hereby agree as follows:

            1. SERVICE ON THE SPECIAL COMMITTEE. Each Director hereby agrees to
serve as a member of the Special Committee on the terms provided for herein so
long as such appointment by the Board of Directors shall remain in effect. Each
Director may, however, resign from such position at any time and for any reason
and the Special Committee may dissolve by recommending such dissolution to the
Board of Directors. The Company's obligation to indemnify each Director as set
forth in this Agreement shall continue in full force and effect notwithstanding
any such termination of appointment, resignation or dissolution.

            2. COMPENSATION AND EXPENSE REIMBURSEMENT. In return for his
services as a member of the Special Committee, each Director shall be entitled
to receive from the Company a fee of twenty thousand dollars ($20,000), plus
nine hundred dollars ($900.00) for each meeting of the Special Committee. Such
fees shall be payable to the Director upon submission to the Company's General
Counsel of a written statement setting forth the dates on which such services
were performed. In addition, each Director shall be reimbursed by the Company
for his reasonable out-of-pocket travel and other expenses incurred in
connection with his service on the Special Committee, in a manner consistent
with the Company's reimbursement of expenses for members of the Board of
Directors.


<PAGE>

            3. INDEMNITY. The Company hereby agrees to hold harmless and
indemnify each Director with respect to their service on, and any matter or
transaction presented to or considered by, the Special Committee to the full
extent authorized or permitted by law, as such may be amended from time to time,
and Article Eight of the Certificate of Incorporation of the Company (the
"Certificate of Incorporation"), as such may be amended from time to time. In
furtherance of the foregoing indemnification, and without limiting the
generality thereof:

                  (a) PROCEEDINGS OTHER THAN PROCEEDINGS BY OR IN THE RIGHT OF
THE COMPANY. Each Director shall be entitled to the rights of indemnification
provided in this Section 3(a) if, by reason of his Corporate Status (as
hereinafter defined), he is, or is threatened to be made, a party to or
participant in any Proceeding (as hereinafter defined) other than a Proceeding
by or in the right of the Company. Pursuant to this Section 3(a), each Director
shall be indemnified against all judgments, penalties, fines, settlements and
Expenses (as hereinafter defined), incurred by him or on his behalf in
connection with such Proceeding or any claim, issue or matter therein, if he
acted in good faith and in a manner he reasonably believed to be in or not
opposed to the best interests of the Company and, with respect to any criminal
Proceeding, had no reasonable cause to believe his conduct was unlawful.

                  (b) PROCEEDINGS BY OR IN THE RIGHT OF THE COMPANY. Each
Director shall be entitled to the rights of indemnification provided in this
Section 3(b) if, by reason of his Corporate Status, he is, or is threatened to
be made, a party to or participant in any Proceeding brought by or in the right
of the Company. Pursuant to this Section 3(b), each Director shall be
indemnified against all judgments, fines, penalties and settlements and all
Expenses incurred by him or on his behalf in connection with such Proceeding if
he acted in good faith and in a manner he reasonably believed to be in, or not
opposed to, the best interests of the Company; provided, however, that, if
applicable law so provides, no indemnification against such Expenses shall be
made in respect of any claim, issue or matter in such Proceeding as to which
such Director shall have been finally adjudged to be liable to the Company
unless and to the extent that the Court of Chancery of the State of Delaware
shall determine that such indemnification may be made.

                  (c) INDEMNIFICATION FOR EXPENSES OF A PARTY WHO IS WHOLLY OR
PARTLY SUCCESSFUL. Notwithstanding any other provision of this Agreement, to the
extent that a Director is, by reason of his Corporate Status, a party to and is
successful, on the merits or otherwise, in any Proceeding, he shall be
indemnified to the maximum extent permitted by law against all Expenses incurred
by him or on his behalf in connection with such Proceeding. If a Director is not
wholly successful in such Proceeding but is successful, on the merits or
otherwise, as to one or more but less than all claims, issues or matters in such
Proceeding, the Company shall indemnify such Director against all Expenses
incurred by him or on his behalf in connection with each successfully resolved
claim, issue or matter. For purposes of this Section and without limitation, the
termination of any claim, issue or matter in such a Proceeding by dismissal,
with or without prejudice, shall be deemed to be a successful result as to such
claim, issue or matter.



                                       2
<PAGE>


            4. ADDITIONAL INDEMNITY. In addition to, and without regard to any
limitations on, the indemnification provided for in Section 3, the Company shall
and hereby does indemnify and hold harmless each Director against all,
judgments, penalties, fines settlements and Expenses incurred by him or on his
behalf if, by reason of his Corporate Status he is, or is threatened to be made,
a party to or participant in any Proceeding (including a Proceeding by or in the
right of the Company). The only limitation that shall exist upon the Company's
obligations pursuant to this Agreement shall be that the Company shall not be
obligated to make any payment to a Director that is finally determined (under
the procedures, and subject to the presumptions, set forth in Sections 8 and 9
hereof) to be unlawful under Delaware law.

            5. CONTRIBUTION IN THE EVENT OF JOINT LIABILITY. (a) Whether or not
the indemnification provided in Sections 3 and 4 hereof is available, in respect
of any threatened, pending or completed Proceeding in which the Company is
jointly liable with any Director (or would be if joined in such Proceeding), the
Company shall pay, in the first instance, the entire amount of any judgment or
settlement of such Proceeding without requiring such Director to contribute to
such payment and the Company hereby waives and relinquishes any right of
contribution it may have against such Director. The Company shall not enter into
any settlement of any Proceeding in which the Company is jointly liable with a
Director (or would be if joined in such Proceeding) unless such settlement
provides for a full and final release of all claims asserted against such
Director.

                  (b) Without diminishing or impairing the obligations of the
Company set forth in the preceding subparagraph, if, for any reason, a Director
shall elect or be required to pay all or any portion of any judgment or
settlement in any threatened, pending or completed Proceeding in which Company
is jointly liable with such Director (or would be if joined in such Proceeding),
the Company shall contribute to the amount of judgments, fines, settlements and
Expenses incurred and paid or payable by such Director in proportion to the
relative benefits received by the Company and all officers, directors or
employees of the Company, other than such Director, who are jointly liable with
him (or would be if joined in such Proceeding), on the one hand, and such
Director, on the other hand, from the transaction from which such Proceeding
arose; PROVIDED, HOWEVER, that the proportion determined on the basis of
relative benefit may, to the extent necessary to conform to law, be further
adjusted by reference to the relative fault of the Company and all officers,
directors or employees of the Company, other than such Director, who are jointly
liable with such Director (or would be if joined in such Proceeding), on the one
hand, and the Director, on the other hand, in connection with the events that
resulted in such judgments, fines, settlements or Expenses, as well as any other
equitable considerations which the law may require to be considered. The
relative fault of the Company and all officers, directors or employees of the
Company, other than such Director, who are jointly liable with him (or would be
if joined in such Proceeding), on the one hand, and such Director, on the other
hand, shall be determined by reference to, among other things, the degree to
which their actions were motivated by intent to gain personal profit or
advantage, the degree to which their liability is primary or secondary, and the
degree to which their conduct is active or passive.



                                       3
<PAGE>

                  (c) The Company hereby agrees to fully indemnify and hold each
Director harmless from any claims of contribution which may be brought by
officers, directors or employees of the Company who may be jointly liable with
such Director.

            6. INDEMNIFICATION FOR EXPENSES OF A WITNESS. Notwithstanding any
other provision of this Agreement, to the extent that a Director is, by reason
of his Corporate Status, a witness in any Proceeding to which such Director is
not a party or participant, he shall be indemnified against all Expenses
incurred by him or on his behalf in connection therewith.

            7. ADVANCEMENT OF EXPENSES. Notwithstanding any other provision of
this Agreement, the Company shall advance all Expenses incurred by or on behalf
of a Director in connection with any Proceeding by reason of such Director's
Corporate Status within ten days after the receipt by the Company of a statement
or statements from such Director requesting such advance or advances from time
to time, whether prior to or after final disposition of such Proceeding. Such
statement or statements shall reasonably evidence the Expenses incurred by the
Director and shall include or be preceded or accompanied by an undertaking by or
on behalf of such Director to repay any Expenses advanced if it shall ultimately
be finally judicially determined that such Director is not entitled to be
indemnified against such Expenses. Any undertakings to repay pursuant to this
Section 7 shall be unsecured general obligations of the Director and shall be
interest free; any advances pursuant to this Section 7 shall be unsecured and
interest free. Notwithstanding the foregoing, the obligation of the Company to
advance Expenses pursuant to this Section 7 shall be subject to the condition
that, if, when and to the extent that the Company determines that a Director
would not be permitted to be indemnified under applicable law, the Company shall
be entitled to be reimbursed, within thirty (30) days of such determination, by
such Director for all such amounts theretofore paid; PROVIDED, HOWEVER, that if
such Director has commenced or thereafter commences legal proceedings in a court
of competent jurisdiction to secure a determination that he should be
indemnified under applicable law, any determination made by the Company that
such Director would not be permitted to be indemnified under applicable law
shall not be binding and such Director shall not be required to reimburse the
Company for any advance of Expenses until a final judicial determination is made
with respect thereto (as to which all rights of appeal therefrom have been
exhausted or lapsed).

            8. PROCEDURES AND PRESUMPTIONS FOR DETERMINATION OF ENTITLEMENT TO
INDEMNIFICATION. It is the intent of this Agreement to secure for each Director
rights of indemnity that are as favorable as may be permitted under the law and
public policy of the State of Delaware. Accordingly, the parties agree that the
following procedures and presumptions shall apply in the event of any question
as to whether a Director is entitled to indemnification under this Agreement:

                  (a) To obtain indemnification (including, but not limited to,
the advancement of Expenses and contribution by the Company) under this
Agreement, a Director shall submit to the Company a written request, including
therein or therewith such documentation and information as is reasonably
available to such Director and is reasonably



                                       4
<PAGE>

necessary to determine whether and to what extent a Director is entitled to
indemnification. The Secretary of the Company shall, promptly upon receipt of
such a request for indemnification, advise the Board of Directors in writing
that such Director has requested indemnification.

                  (b) Upon written request by a Director for indemnification
pursuant to the first sentence of Section 8(a) hereof, a determination, if
required by applicable law, with respect to a Director's entitlement thereto
shall be made in the specific case by one of the following three methods, which
shall be at the election of such Director: (1) by a majority vote of the
disinterested directors, even though less than a quorum, (2) by Independent
Counsel in a written opinion or (3) by a vote of the stockholders of the Company
(the "Stockholders").

                  (c) If the determination of entitlement to indemnification is
to be made by Independent Counsel pursuant to Section 8(b) hereof, the
Independent Counsel shall be selected as provided in this Section 8(c). The
Independent Counsel shall be selected by the Director (unless such Director
shall request that such selection be made by the Board of Directors). Such
Director or the Company, as the case may be, may, within 10 days after such
written notice of selection shall have been given, deliver to the Company or to
the Director, as the case may be, a written objection to such selection;
PROVIDED, HOWEVER, that such objection may be asserted only on the ground that
the Independent Counsel so selected does not meet the requirements of
"Independent Counsel" as defined in Section 15(d) of this Agreement, and the
objection shall set forth with particularity the factual basis of such
assertion. Absent a proper and timely objection, the person so selected shall
act as Independent Counsel. If a written objection is made and substantiated,
the Independent Counsel selected may not serve as Independent Counsel unless and
until such objection is withdrawn or a court has determined that such objection
is without merit. If, within 30 days after submission by a Director of a written
request for indemnification pursuant to Section 8(a) hereof, no Independent
Counsel shall have been selected and not objected to, either the Company or the
Director may petition the Court of Chancery of the State of Delaware or other
court of competent jurisdiction for resolution of any objection which shall have
been made by the Company or such Director to the other's selection of
Independent Counsel and/or for the appointment as Independent Counsel of a
person selected by the court or by such other person as the court shall
designate, and the person with respect to whom all objections are so resolved or
the person so appointed shall act as Independent Counsel under Section 8(b)
hereof. The Company shall pay any and all reasonable fees and expenses of
Independent Counsel incurred by such Independent Counsel in connection with
acting pursuant to Section 8(b) hereof, and the Company shall pay all reasonable
fees and expenses incident to the procedures of this Section 8(c), regardless of
the manner in which such Independent Counsel was selected or appointed.

                  (d) In making a determination with respect to entitlement to
indemnification hereunder, the person or persons or entity making such
determination shall presume (unless there is clear and convincing evidence to
the contrary) that a Director is entitled to indemnification under this
Agreement if such Director has submitted a request for indemnification in
accordance with Section 8(a) of this Agreement.



                                       5
<PAGE>

                  (e) A Director shall be deemed to have acted in good faith if
such Director's action is based on the records or books of account of the
Company, including financial statements, or on information supplied to such
Director by the officers of the Company in the course of their duties, or on the
advice of legal counsel for the Company or the Special Committee or on
information or records given or reports made to the Company or the Special
Committee by an independent certified public accountant, by a financial advisor
or by an appraiser or other expert selected with reasonable care by the Company
or the Special Committee. In addition, the knowledge and/or actions, or failure
to act, of any director, officer, agent or employee of the Company shall not be
imputed to a Director for purposes of determining the right to indemnification
under this Agreement. Whether or not the foregoing provisions of this Section
8(e) are satisfied, it shall in any event be presumed (unless there is clear and
convincing evidence to the contrary) that each Director has at all times acted
in good faith and in a manner he reasonably believed to be in or not opposed to
the best interests of the Company.

                  (f) The Company acknowledges that a settlement or other
disposition short of final judgment may be successful if it permits a party to
avoid expense, delay, distraction, disruption and uncertainty. In the event that
any Proceeding to which a Director is a party is resolved in any manner other
than by a final adverse judgment against such Director (including, without
limitation, settlement of such Proceeding with or without payment of money or
other consideration) it shall be presumed (unless there is clear and convincing
evidence to the contrary) that such Director has been successful on the merits
or otherwise in such Proceeding.

                  (g) If the person, persons or entity empowered or selected
under Section 8(b) to determine whether a Director is entitled to
indemnification shall not have made a determination within seventy-five (75)
days after receipt by the Company of the request therefor, the requisite
determination of entitlement to indemnification shall be deemed to have been
made and such Director shall be entitled to such indemnification, absent (i) a
misstatement by such Director of a material fact, or an omission of a material
fact necessary to make such Director's statement not materially misleading, in
connection with the request for indemnification, or (ii) a prohibition of such
indemnification under applicable law; PROVIDED, HOWEVER, that such 75-day period
may be extended for a reasonable time, not to exceed an additional fifteen (15)
days, if the person, persons or entity making the determination with respect to
entitlement to indemnification in good faith requires such additional time for
the obtaining or evaluating of documentation and/or information relating
thereto; PROVIDED, FURTHER, that the foregoing provisions of this Section 8(g)
shall not apply if the determination of entitlement to indemnification is to be
made by the Stockholders pursuant to Section 8(b) of this Agreement and if
within fifteen (15) days after receipt by the Company of the request for such
determination, the Board of Directors or the Disinterested Directors, if
appropriate, resolve to submit such determination to the Stockholders for their
consideration at the next annual meeting thereof and such determination is made
thereat.



                                       6
<PAGE>

                  (h) Each Director shall cooperate with the person, persons or
entity making such determination with respect to such Director's entitlement to
indemnification, including providing to such person, persons or entity upon
reasonable advance request any documentation or information which is not
privileged or otherwise protected from disclosure and which is reasonably
available to such Director and reasonably necessary to such determination. Any
Independent Counsel, member of the Board of Directors, or Stockholder shall act
reasonably and in good faith in making a determination under the Agreement of a
Director's entitlement to indemnification. Any costs or expenses (including
attorneys' fees and disbursements) actually and reasonably incurred by a
Director in so cooperating with the person, persons or entity making such
determination shall be borne by the Company (irrespective of the determination
as to such Director's entitlement to indemnification) and the Company hereby
indemnifies and agrees to hold each Director harmless therefrom.


            9.    REMEDIES. (a) In the event that (i) a determination is made
pursuant to Section 8 of this Agreement that a Director is not entitled to
indemnification under this Agreement, (ii) advancement of Expenses is not
timely made pursuant to Section 7 of this Agreement, (iii) no determination
of entitlement to indemnification shall have been made pursuant to Section
8(b) of this Agreement within 90 days after receipt by the Company of the
request for indemnification, (iv) payment of indemnification is not made
pursuant to this Agreement within ten (10) days after receipt by the Company
of a written request therefor, or (v) payment of indemnification is not made
within ten (10) days after a determination has been made that a Director is
entitled to indemnification or such determination is deemed to have been made
pursuant to Section 8 of this Agreement, such Director shall be entitled to
an adjudication in an appropriate court of the State of Delaware, or in any
other court of competent jurisdiction, of his entitlement to such
indemnification. The Company shall not oppose a Director's right to seek any
such adjudication.

                  (b) In the event that a determination shall have been made
pursuant to Section 8(b) of this Agreement that a Director is not entitled to
indemnification, any judicial proceeding commenced pursuant to this Section 9
shall be conducted in all respects as a de novo trial, on the merits and such
Director shall not be prejudiced by reason of that adverse determination.

                  (c) If a determination shall have been made pursuant to
Section 8(b) of this Agreement that a Director is entitled to indemnification,
the Company shall be bound by such determination in any judicial proceeding
commenced pursuant to this Section 9, absent a prohibition of such
indemnification under applicable law.

                  (d) In the event that a Director, pursuant to this Section 9,
seeks a judicial adjudication of his rights under, or to recover damages for
breach of, this Agreement or the Certificate of Incorporation or Delaware law
with respect to indemnification or advancement of Expenses, or to recover under
any directors' and officers' liability insurance



                                       7
<PAGE>

policies maintained by the Company, the Company shall pay on his behalf, in
advance, any and all Expenses of such Director in such judicial adjudication,
regardless of whether such Director ultimately is determined to be entitled to
such indemnification, advancement of expenses or insurance recovery.

                  (e) The Company shall be precluded from asserting in any
judicial proceeding commenced pursuant to this Section 9 that the procedures and
presumptions of this Agreement are not valid, binding and enforceable and shall
stipulate in any such court that the Company is bound by all the provisions of
this Agreement.

            10. NON-EXCLUSIVITY; SURVIVAL OF RIGHTS; INSURANCE; SUBROGATION. (a)
The rights of indemnification as provided by this Agreement shall not be deemed
exclusive of any other rights to which a Director may at any time be entitled
under applicable law, the Certificate of Incorporation, the Bylaws of the
Company, any vote or resolution of stockholders or directors, agreement or
otherwise. No amendment, alteration or repeal of this Agreement or of any
provision hereof shall limit or restrict any right of any Director under this
Agreement in respect of any action taken or omitted by such Director in his
Corporate Status prior to such amendment, alteration or repeal. To the extent
that a change in the law, whether by statute or judicial decision, permits
greater indemnification than would be afforded currently under the Certificate
of Incorporation and this Agreement, it is the intent of the parties hereto that
each Director shall enjoy by this Agreement the greater benefits so afforded by
such change. No right or remedy herein conferred is intended to be exclusive of
any other right or remedy, and every other right and remedy shall be cumulative
and in addition to every other right and remedy given hereunder or now or
hereafter existing at law or in equity or otherwise. The assertion or employment
of any right or remedy hereunder, or otherwise, shall not prevent the concurrent
assertion or employment of any other right or remedy.

                  (b) To the extent that the Company, directly or through a
subsidiary or an affiliate maintains an insurance policy or policies providing
liability insurance (or similar protection, including, but not limited to, and
to the extent not inconsistent with applicable law, a trust fund, letter of
credit, or surety bond) for directors, officers, employees, agents or
fiduciaries of the Company or directors, officers, employees, agents or
fiduciaries of any other corporation, partnership, joint venture, trust other
enterprise or employee benefit plan which directors, officers, employees, agents
or fiduciaries of the Company serve at the request of the Company, each Director
shall be covered by such policy or policies in accordance with its or their
terms to the maximum extent of the coverage available for any such director,
officer, employee or agent under such policy or policies.

                  (c) In the event of any payment under this Agreement, the
Company shall be subrogated to the extent of such payment to all of the rights
of recovery of a Director, who shall execute all papers required and take all
action necessary to secure such rights, including execution of such documents as
are necessary to enable the Company to bring suit to enforce such rights.



                                       8
<PAGE>

                  (d) The Company shall not be liable under this Agreement to
make any payment of amounts otherwise indemnifiable hereunder if and to the
extent that a Director has otherwise actually received such payment under any
insurance policy, contract, agreement or otherwise.

            11. EXCEPTION TO RIGHT OF INDEMNIFICATION. Notwithstanding any other
provision of this Agreement, a Director shall not be entitled to indemnification
under this Agreement with respect to any Proceeding brought by him, or any claim
therein, unless (a) the bringing of such Proceeding or making of such claim
shall have been approved by the Board of Directors or (b) such Proceeding is
being brought by such Director to assert his rights under this Agreement.

            12. DURATION OF AGREEMENT. All agreements and obligations of the
Company contained herein shall continue during the period a Director is serving
as a member of the Special Committee or as an officer or director of the Company
(or is or was serving at the request of the Company as a director, officer,
partner, trustee, employee, agent or fiduciary of another corporation,
partnership, joint venture, trust, other enterprise or employee benefit plan)
and shall continue thereafter so long as such Director shall be subject to any
Proceeding (or any proceeding commenced under Section 8 hereof) by reason of his
Corporate Status, whether or not he is acting or serving in any such capacity at
the time any liability or expense is incurred for which indemnification can be
provided under this Agreement. This Agreement shall be binding upon and inure to
the benefit of and be enforceable by the parties hereto and their respective
successors (including any direct or indirect successor by purchase, merger,
consolidation or otherwise to all or substantially all of the business or assets
of the Company), assigns, spouses, heirs, executors and personal and legal
representatives. This Agreement shall continue in effect regardless of whether a
Director continues to serve as a member of the Special Committee or as an
officer or director of the Company or any other enterprise at the Company's
request.

            13. SECURITY. To the extent requested by a Director and approved by
the Board of Directors, the Company may, at any time and from time to time,
provide security to a Director for the Company's obligations hereunder through
an irrevocable bank line of credit, funded trust or other collateral. Any such
security, once provided to a Director, may not be revoked or released without
the prior written consent of such Director.

            14.   ENFORCEMENT. (a) The Company expressly confirms and agrees
that it has entered into this Agreement and assumed the obligations imposed
on it hereby in order to induce the Director to serve as a member of the
Special Committee, and the Company acknowledges that such Director is relying
upon this Agreement in serving as a member of the Special Committee.

                  (b) This Agreement constitutes the entire agreement between
the parties hereto with respect to the subject matter hereof and supersedes all
prior agreements



                                       9
<PAGE>

and understandings, oral, written and implied, between the parties hereto with
respect to the subject matter hereof.

            15. DEFINITIONS. For purposes of this Agreement:

                  (a) "Corporate Status" describes the status of a person who is
or was a member of the Special Committee or was otherwise a director of the
Company or any other corporation, partnership, joint venture, trust, employee
other enterprise or employee benefit plan of which such person is or was serving
at the express written request of the Company as a director, officer, partner,
trustee, employee, agent or fiduciary.

                  (b) "Disinterested Director" means a director of the Company
who is not at the relevant time a party to the Proceeding in respect of which
indemnification is sought by a Director.

                  (c) "Expenses" shall mean all attorneys' fees, retainers,
court costs, transcript costs, fees of experts, witness fees, travel expenses,
duplicating costs, printing and binding costs, telephone charges, postage,
delivery service fees, and all other disbursements or expenses of the types
customarily incurred in connection with prosecuting, defending, preparing to
prosecute or defend, investigating, participating, or being or preparing to be a
witness in a Proceeding as such may be actually and reasonably incurred.

                  (d) "Independent Counsel" means a law firm, or a member of a
law firm, that is experienced in matters of corporation law and neither
presently is, nor in the past five years has been, retained to represent: (i)
the Company or any Director in any matter material to either such party (other
than with respect to matters concerning any such Director under this Agreement),
or (ii) any other party to the Proceeding giving rise to a claim for
indemnification hereunder. Notwithstanding the foregoing, the term "Independent
Counsel" shall not include any person who, under the applicable standards of
professional conduct then prevailing, would have a conflict of interest in
representing either the Company or any Director in an action to determine such
Director's rights under this Agreement. The Company agrees to pay the reasonable
fees of the Independent Counsel referred to above and to fully indemnify such
counsel against any and all Expenses, claims, liabilities and damages arising
out of or relating to this Agreement or its engagement pursuant hereto.

                  (e) "Proceeding" includes any threatened, pending or completed
action, suit, arbitration, alternate dispute resolution mechanism,
investigation, inquiry, administrative hearing or any other actual, threatened
or completed proceeding, whether brought by or in the right of the Company or
otherwise and whether civil, criminal, administrative or investigative, in which
a Director was, is or will be involved as a party or otherwise, by reason of the
fact that such Director is or was a member of the Special Committee or a
director of the Company, by reason of any action taken by him or of any inaction
on his part while acting as a member of the Special Committee, or by reason of
the fact that he is or was serving at the request of the Company as a director,
officer, employee or agent of another corporation, partnership, joint venture,
trust or other enterprise; in each



                                       10
<PAGE>

case whether or not he is acting or serving in any such capacity at the time any
liability or expense is incurred for which indemnification can be provided under
this Agreement; and excluding one initiated by a Director pursuant to Section 8
of this Agreement to enforce his rights under this Agreement.

            16. SEVERABILITY. If any provision or provisions of this Agreement
shall be held by a court of competent jurisdiction to be invalid, void, illegal
or otherwise unenforceable for any reason whatsoever: (a) the validity, legality
and enforceability of the remaining provisions of this Agreement (including,
without limitation, each portion of any section of this Agreement containing any
such provision held to be invalid, illegal or unenforceable, that is not itself
invalid, illegal or unenforceable) shall not in any way be affected or impaired
thereby and shall remain enforceable to the fullest extent permitted by law; and
(b) to the fullest extent possible, the provisions of this Agreement (including,
without limitation, each portion of any section of this Agreement containing any
such provision held to be invalid, illegal or unenforceable, that is not itself
invalid, illegal or unenforceable) shall be construed so as to give effect to
the intent manifested thereby.

            17. MODIFICATION AND WAIVER. No supplement, modification,
termination or amendment of this Agreement shall be binding unless executed in
writing by the parties hereto. No waiver of any of the provisions of this
Agreement shall be deemed or shall constitute a waiver of any other provisions
hereof (whether or not similar) nor shall such waiver constitute a continuing
waiver.

            18. NOTICE BY DIRECTORS. Each Director agrees promptly to notify the
Company in writing upon being served with any summons, citation, subpoena,
complaint, indictment, information or other document relating to any Proceeding
or matter which may be subject to indemnification covered hereunder. The failure
to so notify the Company shall not relieve the Company of any obligation which
it may have to such Director under this Agreement or otherwise.

            19. NOTICES. All notices, requests, demands and other communications
hereunder shall be in writing and shall be deemed to have been duly given if (i)
delivered by and receipted for by the party to whom said notice or other
communication shall have been directed or if (ii) mailed by certified or
registered mail with postage prepaid, on the third business day after the date
on which it is so mailed:

            (a)   If to Mr. Barry, to:

                  69 Rose Hill Road
                  Southport, Connecticut  06490

                  with a copy to:

                  Morton A. Pierce, Esq.
                  Dewey Ballantine LLP
                  1301 Avenue of the Americas
                  New York, New York  10019


                                       11
<PAGE>



            (b)   If to Mr. Oliva, to:

                  c/o Oliva Tobacco Company
                  P.O. Box 2206
                  Tampa, Florida 33601

                  with a copy to:

                  Morton A. Pierce, Esq.
                  Dewey Ballantine LLP
                  1301 Avenue of the Americas
                  New York, New York  10019

            (c)   If to Mr. Rosenblum, to:

                  c/o A. Rosenblum, Inc.
                  230 Fifth Avenue
                  Suite 2007
                  New York, New York 10001

                  with a copy to:

                  Morton A. Pierce, Esq.
                  Dewey Ballantine LLP
                  1301 Avenue of the Americas
                  New York, New York  10019


            (d)   If to the Company, to:

                  800-JR Cigar, Inc.
                  301 Route 10 East
                  Whippany, New Jersey  97981
                  Attn: General Counsel

                  with a copy to:



                                       12
<PAGE>

                  Samuel B. Fortenbaugh III
                  Morgan, Lewis & Bockius LLP
                  101 Park Avenue
                  New York, New York  10178

or to such other address as may have been furnished to the Directors by the
Company or to the Company by a Director, as the case may be.

            20. IDENTICAL COUNTERPARTS. This Agreement may be executed in one or
more counterparts, each of which shall for all purposes be deemed to be an
original but all of which together shall constitute one and the same Agreement.
Only one such counterpart signed by the party against whom enforceability is
sought needs to be produced to evidence the existence of this Agreement.

            21. HEADINGS. The headings of the paragraphs of this Agreement are
inserted for convenience only and shall not be deemed to constitute part of this
Agreement or to affect the construction thereof.

            22. GOVERNING LAW. The parties agree that this Agreement shall be
governed by, and construed and enforced in accordance with, the laws of the
State of Delaware without application of the conflict of laws principles
thereof.



                                       13
<PAGE>





            IN WITNESS WHEREOF, the parties hereto have executed this Agreement
as of the day and year first above written.



                               800-JR CIGAR, INC.


                               By: /s/ Lewis I. Rothman
                                   -------------------------------------
                                   Name:  Lewis I. Rothman
                                   Title: Chief Executive Officer

                               /s/ John F. Barry, Jr.
                               -----------------------------------------
                               John F. Barry, Jr.


                               /s/ John Oliva, Sr.
                               -----------------------------------------
                               John Oliva, Sr.


                               /s/ Bernard Rosenblum
                               -----------------------------------------
                               Bernard Rosenblum





                                       14
</TEXT>
</DOCUMENT>
</SUBMISSION>
