|
|
|
Media Release
Opfikon, 20 August 2025
Ice hockey rights
Sunrise and the National League have extended their media partnership for MySports until 2035
MySports is hockey, and the extension of the media partnership with the National League means that Switzerland's top league will remain a key feature of MySports until the end of the 2034/35 season.
MySports is the first choice of Swiss ice-hockey fans for live games and highlights, in-depth expert analysis, gripping documentaries and valuable background information on the ice-hockey stars on TV.
Sunrise has impressed National League AG with its success to date, its commitment, technical and editorial expertise, and the innovative, Switzerland-wide distribution concept that MySports has developed: MySports is the only fee-based sports offering in Switzerland that is fully integrated into virtually all TV platforms (Sunrise TV, Swisscom TV, Salt TV, Quickline TV, Netplus TV and 12 others); it is available on the major TV-streaming platforms («OTT», such as Zattoo, Teleboy, Sky); and it also offers the market its own customised streaming app for hockey fans. In the free-TV segment, MySports was the first channel to establish partnerships with private media partners in all three regions of the country.
Denis Vaucher, CEO of National League AG, offers this praise: «Our partnership with Sunrise and MySports is a success story and we’re all very much looking forward to its long-term continuation. With MySports, Sunrise has understood how to create new formats and open up new distribution channels, and it therefore lives up to ice hockey’s high status among the Swiss population. With MySports, Sunrise is our dream partner – today and in the future.»
André Krause, CEO of Sunrise, emphasises: «MySports is hockey. And the decision made by the National League is a wonderful vote of confidence for us and great motivation to continue doing everything we can for the sport. We bring ice hockey even closer to the fans via TV, app, social media and partner channels. And in the coming years we’re looking forward to continuing to develop MySport content for our subscribers with top presenters, experts, editorial and production teams.»
Securing hockey rights in the long term is of central importance for Sunrise. The media partnership with the National League strengthens the position of Sunrise as a leading provider of premium content and underscores the company's commitment to locally based, emotional live-sport entertainment.
The fan experience on and off the screen will continue to be the focus of all activities. MySports and the National League want to create a unique experience for fans in the stadium, on the TV screen and with additional Internet-based offers. Sunrise will also be contributing its Switzerland-leading hybrid fibre-optic cable network, combined with one of the best mobile networks in the world, to the partnership.
Image 1: MySports Claim / Image 2: MySports Fan / Image 3: Presenter team (from left to right Jann Billeter, Daniela Milanese, Matthias Röthlisberger)
|
Sunrise Media Relations 0800 333 000 |
National League AG Denis Vaucher
|