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Media Release
Opfikon, 5 September 2025
Ice hockey rights
Strong start to the season: MySports has secured exclusive rights for all the live NHL games
– get an annual MySports subscription at a discounted price until the end of September 2025
After extending its media partnership with the National League until 2035 , Sunrise has also been able to extend the exclusive media rights to the National Hockey League (NHL) for MySports. This means MySports is once again setting the standard for the ultimate ice hockey experience on TV for the 2025/26 ice hockey season.
«We are very pleased to continue working with Sunrise and MySports as the home of hockey for our fans in Switzerland. Sunrise's commitment to providing Swiss hockey fans exclusive access to live games featuring the best Swiss NHL players, as well as live games from the Stanley Cup playoffs and the Stanley Cup Final, demonstrates the strength and commitment of our partnership,» says David Proper, NHL Senior Executive Vice President, Media & International Strategy.
«With this exclusive extension of the NHL rights, we’ll once again be the only sports channel offering fans the very best ice hockey action in the coming season: Swiss stars competing in the world’s most spectacular league on the one hand, and full coverage of Switzerland’s premier league on the other. That’s hockey, and you won’t find more action anywhere else on TV,» says Matthias Krieb, Head of MySports.
In addition to up to 300 live NHL games, including all the Stanley Cup play-off games and the Stanley Cup Final, MySports customers will also be able to watch all National League games from the start of the season through to the championship title. While the puck to mark the start of the 2025/2026 season will be dropped in Switzerland on 9 September, the NHL will commence on 7 October.
Exclusive broadcasting rights, strong partners and innovative TV formats, such as the studio and in-stadium concept, will ensure top quality, bring fans closer to the action and deliver an unrivalled ice hockey premium offering on MySports. Fans can also watch additional games on free TV: In partnership with TV24, selected NHL games and highlights will be broadcast free-to-air.
Start of the season and «Inside Plus» featuring the incredible story of Jeff Tomlinson
The regular season for all 14 National League clubs is set to start on Tuesday, 9 September. MySports will broadcast all seven games that evening live – along with all 364 games in the regular season and all the games in the play-offs.
To mark the start of the season, MySports is also broadcasting the latest episode in the MySports documentary format «Inside Plus». It tells the incredible story of Jeff Tomlinson, who enjoyed success as a coach at the Rapperswil-Jona Lakers and at EHC Kloten. His declining health forced the popular Canadian to step down as a coach in 2024. But this wasn’t just due to his well-publicised kidney problems. Inside Plus reveals that Jeff Tomlinson is virtually blind.
The episode documents vividly how the 55-year-old spent two seasons on the sidelines without being able to see clearly and succeeded in coaching EHC Kloten to promotion. «Jeff Tomlinson – Blind Faith» will be available to watch on the MySports App from 19:45 on 9 September and will be broadcast on TV for the first time on 12 September on channel «MySports ONE».
Get the MySports annual subscription with great terms
Sunrise TV customers who opt for an annual MySports subscription by 6 October 2025 will only pay half price for the first four months. TV customers of other providers will get two months free of charge when they sign up for a MySports annual subscription, if they decide to do so before the end of September 2025.
Pictures: 01_Florida Panthers_Stanley Cup Winner 2025 / 02_Florida Panthers_Stanley Cup 2025_Aleksander Barkov-Captain / 03_Florida Panthers_Matthew Tkachuk / Trailer Inside Plus - Jeff Tomlinson "Blindes Vertrauen" (GE)
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