Media Release
Opfikon, 4 November 2025
New brand in the mobile communications market
CHmobile is launched: Switzerland can be this cheap
-
CHmobile is a new brand entering the Swiss mobile market today.
-
CHmobile is positioned in the price-sensitive discount segment and promises permanently low prices, free Swiss customer service and an outstanding Sunrise 5G mobile network.
-
CHmobile is launching two mobile subscriptions onto the market: the entry-level CHmobile Start for CHF 9.90/month and the flat-rate subscription CHmobile Plus for CHF 14.90/month, with CHmobile Plus available for a short time at a promotional launch price of CHF 9.90/month.
«With CHmobile, we’re launching a new flanker brand in the discount segment of the Swiss mobile market. So far, we’ve only been directly active in niche markets with Lebara and Swype. Now we want to increase our share of the value and volume in this small but growing segment,» explains Stefan Fuchs, Chief Consumer Officer Flanker Brands at Sunrise, emphasising, «With CHmobile, customers benefit not just from the lowest prices, but also from reliable, free Swiss customer service and an outstanding mobile network.»
CHmobile
is aimed at keen savers and proves that Switzerland can be this cheap. The promise to customers:
-
Permanently low prices
. As a «follower», CHmobile tracks competitor brands in the discount segment. CHmobile customers can always rely on enjoying low or even the lowest prices – transparently and with no hidden costs. There is no minimum contract period, but any discounts on the list price apply forever.
-
Free Swiss customer service
. In contrast to the service provided by discount-segment competitors, CHmobile customers benefit from free telephone customer service located in Switzerland. This service offers Swiss reliability in Swiss German, German, French, Italian and English. The number is 0800 18 18 18 to reflect the Swiss National Day on 1 August.
-
Outstanding Sunrise 5G mobile network
. An existing mobile number can be transferred to CHmobile easily and free of charge, and the network quality is «outstanding» thanks to the Sunrise 5G mobile network, which has been awarded this accolade several times.
To kick things off, CHmobile is offering two low-cost mobile subscriptions with no minimum contract period:
-
CHmobile Start
with unlimited calls and text messages, and 10 GB data in Switzerland for CHF 9.90/month instead of CHF 19.90/month. The activation fee of CHF 39.90 is waived.
-
CHmobile Plus
with unlimited calls and text messages, unlimited data in Switzerland and 3 GB of high-speed data roaming in Europe, in Turkey, USA & Canada for CHF 14.90/month instead of CHF 29.90/month. The activation fee of CHF 39.90 is waived. For a short time, keen savers can even get CHmobile Plus at an introductory price of just CHF 9.90/month instead of CHF 14.90/month if they act fast.
Further offers will follow. Savers should watch out for CHmobile.
CHmobile is available online and via the telesales hotline 0800 18 18 18.
All details can be found at
www.chmobile.ch
Media Release (PDF)
CHmobile
Sunrise
Media Relations
media@sunrise.net
0800 333 000