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<ACCESSION-NUMBER>0000950144-04-008649
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20040827
<ITEMS>1.01
<ITEMS>5.02
<FILING-DATE>20040827
<DATE-OF-FILING-DATE-CHANGE>20040827
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>APPLICA INC
<CIK>0000217084
<ASSIGNED-SIC>3634
<IRS-NUMBER>591028301
<STATE-OF-INCORPORATION>FL
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>001-10177
<FILM-NUMBER>041000395
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>5980 MIAMI LAKES DR
<CITY>MIAMI LAKES
<STATE>FL
<ZIP>33014
<PHONE>3053622611
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>5980 MIAMI LAKES DRIVE
<CITY>MIAMI LAKES
<STATE>FL
<ZIP>33014
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>WINDMERE DURABLE HOLDINGS INC
<DATE-CHANGED>19970224
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>WINDMERE CORP
<DATE-CHANGED>19920703
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>SAVE WAY INDUSTRIES INC
<DATE-CHANGED>19830815
</FORMER-COMPANY>
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<TYPE>8-K
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<FILENAME>g90741e8vk.htm
<DESCRIPTION>APPLICA INCORPORATED - FORM 8-K
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<TITLE>APPLICA INCORPORATED - FORM 8-K</TITLE>
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<P align="center" style="font-size: 14pt"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B>

<DIV align="center" style="font-size: 12pt"><B>Washington, D.C. 20549</B>
</DIV>


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<P align="center" style="font-size: 18pt"><B>FORM 8-K</B>


<P align="center" style="font-size: 10pt"><B>CURRENT REPORT<BR>
Pursuant to Section&nbsp;13 or 15(d) of the<BR>
Securities Exchange Act of 1934</B>



<P align="center" style="font-size: 10pt"><B>Date of Report (Date of Earliest Event Reported): August&nbsp;27, 2004</B>


<P align="center" style="font-size: 24pt"><B>APPLICA INCORPORATED</B>

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<DIV align="center" style="font-size: 10pt">
(Exact name of Registrant as specified in its charter)</DIV>



<P align="center" style="font-size: 10pt">Commission File Number 1-10177


<DIV align="center">
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    <TD width="48%">&nbsp;</TD>
    <TD width="3%">&nbsp;</TD>
    <TD width="48%">&nbsp;</TD>
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<TR valign="bottom">
    <TD align="center" valign="top"><B>Florida</B>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>59-1028301</B></TD>
</TR>

<TR style="font-size: 1px">
    <TD align="center" valign="top"><HR size="1" noshade>&nbsp;
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><HR size="1" noshade>&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="center" valign="top">(State or other jurisdiction of incorporation or organization)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">(I.R.S. Employer Identification Number)</TD>
</TR>
<TR valign="bottom">
    <TD align="center" valign="top">&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">&nbsp;</TD>
</TR>

<TR valign="bottom">
    <TD align="center" valign="top"><B>5980 Miami Lakes Drive, Miami Lakes, Florida</B>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>33014</B></TD>
</TR>

<TR style="font-size: 1px">
    <TD align="center" valign="top"><HR size="1" noshade>&nbsp;
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><HR size="1" noshade>&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="center" valign="top">(Address of principal executive offices)
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top">(Zip Code)</TD>
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</DIV>



<P align="center" style="font-size: 10pt">Registrant&#146;s telephone number, including area code: (305)&nbsp;362-2611


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Check the appropriate box
below if the Form&nbsp;8-K is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following
provisions (see General Instruction A.2. below):


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font face="wingdings">&#111;</font>&nbsp;&nbsp;&nbsp;Written
communications pursuant to Rule&nbsp;425 under the Securities Act (17
CFR 230.425)
<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font face="wingdings">&#111;</font>&nbsp;&nbsp;&nbsp;Soliciting
material pursuant to Rule&nbsp;14a-12 under the Exchange Act (17 CFR
240.14a-12)
<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font face="wingdings">&#111;</font>&nbsp;&nbsp;&nbsp;Pre-commencement
communications pursuant to Rule&nbsp;14d-2(b) under the Exchange Act
(17 CFR 240.14d-2(b))
<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<font face="wingdings">&#111;</font>&nbsp;&nbsp;&nbsp;Pre-commencement
communications pursuant to Rule&nbsp;13e-4(c) under the Exchange Act
(17 CFR 240.13e-4(c))



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<P align="left" style="font-size: 10pt"><B>Item&nbsp;1.01. Entry into a Material Definitive Agreement.</B>



<P align="left" style="font-size: 10pt"><B>Item&nbsp;5.02. Departure of Directors or Principal Officers; Election of Directors; Appointment of Principal Officers.</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On August&nbsp;27, 2004, Applica Incorporated issued a press release announcing
that David M. Friedson resigned his positions as Chairman of the Board and a
director of the company effective immediately. Mr.&nbsp;Friedson did not resign due
to any disagreements with the company on any matter relating to the company&#146;s
operations, policies or practices. Harry D. Schulman will become interim
Chairman of the Board while retaining his current title of President and Chief
Executive Officer of the Company. The vacated board seat will remain empty at
this time.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A copy of the press release is attached as Exhibit&nbsp;99.1 to this report.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In connection with his resignation, the company entered into a separation
agreement with Mr.&nbsp;Friedson on August&nbsp;26, 2004. Pursuant to such agreement,
Mr.&nbsp;Friedson&#146;s employment agreement was terminated and the company agreed to
pay him $6.5&nbsp;million over the next year. Mr.&nbsp;Friedson agreed to repay
approximately $3.1&nbsp;million in outstanding loans to the company on or before
June&nbsp;15, 2005. The company agreed to provide Mr.&nbsp;Friedson certain health
insurance benefits for a period of 18&nbsp;months and to extend the exercise period
of options to purchase 500,000 shares of the common stock of the company for an
exercise price of $3.625 per share. The options, which would have expired 90
days after the termination of Mr.&nbsp;Friedson&#146;s employment, will now expire in
December&nbsp;2005, which was the original expiration term. The agreement also
contains mutual releases and confidentiality and non-compete provisions.


<P align="center" style="font-size: 10pt">2
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<P align="center" style="font-size: 10pt"><B>SIGNATURE</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


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<TR>
    <TD valign="top"><B>Date: August 27, 2004              </B>&nbsp;</TD>
    <TD colspan="3">Applica Incorporated<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD>&nbsp;</TD>
    <TD valign="top">By:&nbsp;&nbsp;</TD>
    <TD colspan="2" style="border-bottom: 1px solid #000000">/s/ Terry Polistina
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD colspan="2">Terry Polistina, Senior Vice President and&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD>&nbsp;</TD>
    <TD>&nbsp;</TD>
    <TD colspan="2">Chief Financial Officer of Applica
Incorporated&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>

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<TR>
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<P align="center" style="font-size: 10pt"><B>Exhibit&nbsp;Index</B>


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    <TD width="89%">&nbsp;</TD>
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    <TD align="center" nowrap valign="top"><B>Exhibit No.</B><BR>
<HR size="1" noshade>
99.1</TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top">
<B>Description</B><BR>
<HR size="1" noshade>
Applica Incorporated Press Release dated August 27, 2004</TD>
</TR>

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<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>g90741exv99w1.htm
<DESCRIPTION>EX-99.1 PRESS RELEASE 08/27/04
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<P align="center" style="font-size: 10pt"><B>Exhibit&nbsp;99.1</B>



<P align="left" style="font-size: 10pt">&#091;Applica logo&#093;



<P align="left" style="font-size: 10pt"><B>FOR IMMEDIATE RELEASE</B>


<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">
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    <TD width="3%">&nbsp;</TD>
    <TD width="27%">&nbsp;</TD>
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    <TD>&nbsp;</TD>
    <TD valign="top"><DIV style="margin-left:0px; text-indent:-0px">Contact:
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="left" valign="top"><B>Investor Relations Department<br>
(305)&nbsp;362-2611<br>
investor.relations@applicamail.com</B></TD>
</TR>

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</DIV>



<P align="center" style="font-size: 10pt"><B>Applica Incorporated Announces Resignation of<BR>
David M. Friedson as Chairman of the Board and Director</B>



<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<B>Miami Lakes, Florida </B>(August&nbsp;27, 2004) &#151; Applica Incorporated (NYSE: APN)
today announced that David M. Friedson has resigned his positions as Chairman
of the Board and Director of the company for personal reasons effective
immediately. Harry D. Schulman will become interim Chairman of the Board while
retaining his current title of President and Chief Executive Officer of the
Company. The vacated board seat will remain empty at this time.


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mr.&nbsp;Schulman commented &#147;On behalf of the Board of Directors and the
employees of Applica, we would like to express our appreciation to David
Friedson for his efforts on behalf of the company over the past 28&nbsp;years. We
wish David the best of luck in his future endeavors and thank him for his
significant contributions.&#148;


<P align="left" style="font-size: 10pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Applica Incorporated and its subsidiaries are marketers and distributors
of a broad range of branded and private-label small electric consumer goods.
Applica markets and distributes kitchen products, home products, pest control
products, pet care products and personal care products. Applica markets
products under licensed brand names, such as Black &#038; Decker&#174;, its own brand
names, such as Windmere&#174;, LitterMaid&#174; and Applica&#174;, and other private-label
brand names. Applica&#146;s customers include mass merchandisers, specialty
retailers and appliance distributors primarily in North America, Latin America
and the Caribbean. The Company operates manufacturing facilities in Mexico.
Additional information regarding the Company is available at
www.applicainc.com.



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