| Year ended | Year ended | ||
| 31 Jul | 31 Jul | ||
| 2025 | 2024 | ||
| Note | £m | £m | |
Revenue | 4 | ||
Cost of sales | ( | ( | |
Gross profit | |||
Administrative expenses | ( | ( | |
Adjusted operating profit 1 | |||
Costs relating to Initial Public Offering | ( | ( | |
Share‑based payment expense | ( | ||
Operating profit | |||
Finance income | 9 | ||
Finance expense | 9 | ( | ( |
Profit before taxation | |||
Taxation | 10 | ( | ( |
Profit for the year attributable to equity shareholders | |||
| Earnings per share for profit attributable to the owners of the parent | |||
Basic and diluted (pence) | 11 | ||
| Other comprehensive income: | |||
Exchange losses arising on translation of foreign operations | ( | ||
Deferred tax | 10 | ( | |
Total comprehensive income for the period | |||
| 1. Adjusted operating profit is a non‑IFRS financial measure and is defined as statutory operating profit of £ |
| 31 Jul | 31 Jul | ||
| 2025 | 2024 | ||
| Note | £m | £m | |
| Non‑current assets | |||
Property, plant and equipment | 13 | ||
Right‑of‑use assets | 14 | ||
Intangible assets | 15 | ||
Deferred tax assets | 10 | ||
| Current assets | |||
Inventories | 16 | ||
Trade and other receivables | 17 | ||
Cash and cash equivalents | 18 | ||
Total assets | |||
| Current liabilities | |||
Lease liabilities | 14 | ( | ( |
Trade and other payables | 19 | ( | ( |
( | ( | ||
| Non‑current liabilities | |||
Deferred tax liabilities | 10 | ( | |
Lease liabilities | 14 | ( | ( |
Provision for liabilities | 20 | ( | ( |
( | ( | ||
Total liabilities | ( | ( | |
Net assets | |||
| Equity | |||
Share capital | 21 | ||
Share‑based payment reserve | |||
Foreign exchange reserve | |||
Retained earnings | |||
Total equity |
| Share‑based | Foreign | ||||
| Share | payment | exchange | Retained | Total | |
| capital | reserve | reserve | earnings | equity | |
| £m | £m | £m | £m | £m | |
As at 1 August 2023 | |||||
| Comprehensive income: | |||||
Profit for the year | |||||
Share‑based payments | |||||
| Transactions with owners: | |||||
Share‑based payments | |||||
Balance at 31 July 2024 | |||||
| Comprehensive income: | |||||
Profit for the year | |||||
Other comprehensive income/(loss) | ( | ( | |||
| Transactions with owners: | |||||
Bonus share issue | ( | ||||
Dividends paid | ( | ( | |||
Tax included directly in equity | |||||
Balance at |
| Year ended | Year ended | ||
| 31 Jul 2025 | 31 Jul 2024 | ||
| Note | £m | £m | |
| Cash flows from operating activities | |||
Operating profit | |||
| Adjustments for: | |||
Depreciation and amortisation charges | 13 & 14 | ||
Share‑based payment expense | 22 | ||
Operating cash flows before movements in working capital | |||
Increase in inventories | ( | ( | |
Increase in trade and other receivables | ( | ( | |
Increase in trade and other payables | |||
Net cash generated from operations | |||
Income tax paid | ( | ( | |
Net cash inflow from operating activities | |||
| Cash flows from investing activities | |||
Purchase of tangible fixed assets | 13 | ( | ( |
Interest received | |||
Net cash outflow from investing activities | ( | ( | |
| Cash flows from financing activities | |||
Dividends paid | 12 | ( | |
Principal paid on lease liability | 14 | ( | ( |
Interest paid on lease liability | 14 | ( | ( |
Net cash outflow from financing activities | ( | ( | |
Net increase in cash and cash equivalents | |||
Cash and cash equivalents at beginning of period | |||
Effect of foreign exchange differences | ( | ||
Cash and cash equivalents at end of period | 18 |
| 2025 | 2024 | |
| £m | £m | |
United Kingdom | 48.4 | 33.6 |
Europe | 15.6 | 10.7 |
Rest of the World | 43.1 | 41.9 |
107.1 | 86.2 |
| 2025 | 2024 | |
| £m | £m | |
Protein | 32.0 | 26.1 |
Pre‑workout | 18.6 | 19.6 |
Grab‑and‑go | 18.7 | 12.8 |
Health and wellness | 18.2 | 9.7 |
Weight management | 5.8 | 7.4 |
Intra‑workout | 13.2 | 10.4 |
Other | 0.6 | 0.2 |
107.1 | 86.2 |
| 2025 | 2024 | |
| £m | £m | |
Deferred income | 0.2 | 0.1 |
0.2 | 0.1 |
| 2025 | 2024 | |
| £m | £m | |
Depreciation of owned property, plant and equipment | 0.8 | 0.6 |
Depreciation of right‑of‑use assets | 0.3 | 0.3 |
| 2025 | 2024 | |
| £m | £m | |
Operating profit | 28.1 | 23.7 |
| Adjusting items: | ||
Costs relating to Initial Public Offering | 1.7 | 1.2 |
Share‑based payment expense | — | 0.2 |
Adjusted operating profit | 29.8 | 25.1 |
Depreciation and amortisation | 1.1 | 0.9 |
Adjusted EBITDA | 30.9 | 26.0 |
| 2025 | 2024 | |
| £m | £m | |
Fees payable to the Company’s auditors for the audit of the Company and consolidated financial statements | 0.3 | 0.1 |
| Fees payable to the Company’s auditors for other services: | ||
– IPO‑related services | — | 0.6 |
Total auditors’ remuneration | 0.3 | 0.7 |
| 2025 | 2024 | |
| No. | No. | |
Directors | 6 | 4 |
Warehouse/production | 150 | 147 |
Office | 51 | 44 |
195 |
| 2025 | 2024 | |
| £m | £m | |
Wages and salaries | 9.7 | 7.8 |
Social security contributions and similar taxes | 0.9 | 0.8 |
Share‑based payment expense (note 22) | — | 0.2 |
Other pension costs | 0.2 | 0.1 |
10.8 | 8.9 |
| 2025 | 2024 | |
| £m | £m | |
Wages and salaries | 0.8 | 0.6 |
Gains on exercise of share options | 2.8 | — |
3.6 | 0.6 |
| 2025 | 2024 | |
| £m | £m | |
| Finance income | ||
Interest receivable | 0.5 | 0.7 |
0.5 | 0.7 | |
| Finance expense | ||
Interest on lease liabilities and dilapidations | 0.1 | 0.1 |
0.1 | 0.1 |
| 2025 | 2024 | |
| £m | £m | |
Total current tax | 8.0 | 6.4 |
Adjustments in respect of prior periods | 0.1 | (0.2) |
Total current tax | 8.1 | 6.2 |
| Deferred tax credit | ||
Origination and reversal of timing differences | (0.6) | (0.3) |
Adjustment in respect of prior periods | (0.1) | (0.3) |
Total deferred tax | (0.7) | (0.6) |
Tax charge per statement of comprehensive income | 7.4 | 5.6 |
Deferred tax charge/(credit) on share‑based payments | 0.4 | (0.4) |
Tax charge/(credit) per statement of other comprehensive income | 0.4 | (0.4) |
Tax credit on share‑based payments | (0.6) | — |
Tax credit recognised directly in equity | (0.6) | — |
| 2025 | 2024 | |
| £m | £m | |
Profit on ordinary activities before tax | 28.5 | 24.3 |
Tax using the Group’s domestic tax rates | 7.1 | 6.1 |
| Effects of: | ||
Expenses not deductible for tax purposes | 0.3 | 0.3 |
Movement on unrecognised deferred tax | — | (0.1) |
R&D tax claim | 0.1 | (0.3) |
Effect of tax rates in foreign jurisdictions | 0.1 | — |
Adjustments in respect of prior periods to current tax | 0.1 | (0.2) |
Adjustments in respect of prior periods to deferred tax | (0.1) | (0.2) |
Income not taxable | (0.1) | — |
Other differences | (0.1) | — |
Total tax charge | 7.4 | 5.6 |
| 2025 | 2024 | |
| £m | £m | |
Opening balance | 0.6 | (0.3) |
Adjustments in respect of prior periods | 0.1 | — |
Credited to the income statement | 0.6 | 0.5 |
(Charged)/credited in other comprehensive income | (0.4) | 0.4 |
0.9 | 0.6 |
| 2025 | 2024 | |
| £m | £m | |
Accelerated capital allowances | (0.3) | (0.4) |
Share‑based payment timing differences (note 22) | — | 0.5 |
Tax losses | 1.0 | 0.5 |
Other differences | 0.2 | — |
0.9 | 0.6 |
| 2025 | 2024 | |
| £m | £m | |
Deferred tax assets | 1.2 | 0.6 |
Deferred tax liabilities | (0.3) | — |
0.9 | 0.6 |
2025 | 2024 | |
| Earnings | ||
| Earnings for the purposes of basic and diluted earnings per share, being profit | ||
for the year attributable to equity shareholders (£m) | 21.1 | 18.7 |
| Number of shares | ||
Weighted average number of shares (No. of shares) 1 | 250,000,000 | 250,000,000 |
Basic and diluted earnings per share (pence) | 8.4 | 7.5 |
2025 | 2024 | |
Profit for the period (£m) | 21.1 | 18.7 |
| Adjusted for: | ||
Costs relating to Initial Public Offering (£m) | 1.7 | 1.2 |
Share‑based payment expense (£m) | — | 0.2 |
Tax effect of the above (£m) | (0.2) | (0.1) |
Adjusted earnings (£m) | 22.6 | 20.0 |
Adjusted basic and diluted earnings per share (pence) | 9.1 | 8.0 |
| 2025 | 2024 | |
| £m | £m | |
Dividend declared before admission to the Main Market of the London Stock Exchange | 14.7 | — |
14.7 | — |
| Plant and | Fixtures and | Motor | Computer | ||
| machinery | fittings | vehicles | equipment | Total | |
| £m | £m | £m | £m | £m | |
| Cost | |||||
At 1 August 2023 | 1.2 | 0.7 | 0.1 | 0.2 | 2.2 |
Additions | 0.8 | 0.2 | — | — | 1.0 |
At 31 July 2024 | 2.0 | 0.9 | 0.1 | 0.2 | 3.2 |
| Depreciation | |||||
At 1 August 2023 | 0.6 | 0.3 | — | — | 0.9 |
Charge for the year | 0.3 | 0.2 | — | 0.1 | 0.6 |
At 31 July 2024 | 0.9 | 0.5 | — | 0.1 | 1.5 |
| Net book amount | |||||
At 31 July 2024 | 1.1 | 0.4 | 0.1 | 0.1 | 1.7 |
| Cost | |||||
At | 2.0 | 0.9 | 0.1 | 0.2 | 3.2 |
Additions | 0.8 | 0.1 | — | 0.1 | 1.0 |
FX differences | (0.1) | — | — | — | (0.1) |
At 31 July 2025 | 2.7 | 1.0 | 0.1 | 0.3 | 4.1 |
| Depreciation | |||||
At 1 August 2024 | 0.9 | 0.5 | — | 0.1 | 1.5 |
Charge for the year | 0.4 | 0.2 | 0.1 | 0.1 | 0.8 |
FX differences | (0.1) | (0.1) | — | — | (0.2) |
At 31 July 2025 | 1.2 | 0.6 | 0.1 | 0.2 | 2.1 |
| Net book amount | |||||
At 31 July 2025 | 1.5 | 0.4 | — | 0.1 | 2.0 |
2025 | 2024 | |
Number of active leases | 3 | 3 |
| Leasehold | ||
| property | Total | |
| £m | £m | |
| Cost | ||
At 1 August 2023 | 2.5 | 2.5 |
At 31 July 2024 | 2.5 | 2.5 |
| Depreciation | ||
At 1 August 2023 | 0.4 | 0.4 |
Charge for the period | 0.3 | 0.3 |
At 31 July 2024 | 0.7 | 0.7 |
| Net book amount | ||
At 31 July 2024 | 1.8 | 1.8 |
| Cost | ||
At 1 August 2024 | 2.5 | 2.5 |
Addition – rent modification | 1.5 | 1.5 |
At 31 July 2025 | 4.0 | 4.0 |
| Depreciation | ||
At 1 August 2024 | 0.7 | 0.7 |
Charge for the period | 0.3 | 0.3 |
At 31 July 2025 | 1.0 | 1.0 |
| Net book amount | ||
At 31 July 2025 | 3.0 | 3.0 |
| Leasehold | ||
| property | Total | |
| £m | £m | |
At 1 August 2023 | 2.1 | 2.1 |
Lease payments | (0.3) | (0.3) |
At 31 July 2024 | 1.8 | 1.8 |
At 1 August 2024 | 1.8 | 1.8 |
Addition – rent modification | 1.5 | 1.5 |
Interest expense | 0.1 | 0.1 |
Lease payments | (0.4) | (0.4) |
At 31 July 2025 | 3.0 | 3.0 |
| 2025 | 2024 | |
| £m | £m | |
Within one year | 0.7 | 0.4 |
Later than one year and less than five years | 2.6 | 1.3 |
After five years | — | 0.3 |
Total including interest cash flows | 3.3 | 2.0 |
Less: interest cash flows | (0.3) | (0.2) |
Total principal cash flows | 3.0 | 1.8 |
| 2025 | 2024 | |
| £m | £m | |
| Current | ||
Amounts due within one year | 0.6 | 0.3 |
| Non‑current | ||
Amounts due after more than one year | 2.4 | 1.5 |
Total lease liability | 3.0 | 1.8 |
| 2025 | 2024 | |
| £m | £m | |
Raw materials | 12.8 | 10.7 |
Finished goods and goods for resale | 10.0 | 8.8 |
22.8 | 19.5 |
| 2025 | 2024 | |
| £m | £m | |
| Amounts falling due within one year: | ||
Trade receivables | 26.4 | 17.1 |
Less: provision for impairment | (0.7) | (0.8) |
Trade receivables – net | 25.7 | 16.3 |
Corporation tax | — | 0.5 |
Prepayments | 1.7 | 0.5 |
27.4 | 17.3 |
| Current | <30 days | 31‑60 days | 61+ days | Total | |
| As at 31 July 2024 | £m | £m | £m | £m | £m |
Expected credit loss rate | — | 4.8% | 10.3% | 29.2% | 4.8% |
Total gross carrying amount | 10.1 | 3.7 | 1.7 | 1.6 | 17.1 |
Expected credit loss | — | (0.2) | (0.2) | (0.4) | (0.8) |
Total | 10.1 | 3.5 | 1.5 | 1.2 | 16.3 |
| Current | <30 days | 31‑60 days | 61+ days | Total | |
| As at 31 July 2025 | £m | £m | £m | £m | £m |
Expected credit loss rate | — | 5.8% | 14.0% | 12.2% | 2.7% |
Total gross carrying amount | 19.4 | 2.9 | 1.0 | 3.1 | 26.4 |
Expected credit loss | — | (0.2) | (0.1) | (0.4) | (0.7) |
Total | 19.4 | 2.7 | 0.9 | 2.7 | 25.7 |
| 2025 | 2024 | |
| £m | £m | |
Cash and cash equivalents | 18.5 | 18.7 |
18.5 | 18.7 |
| 2025 | 2024 | |
| £m | £m | |
| Amounts falling due within one year: | ||
Trade payables | 10.6 | 3.8 |
Corporation tax | 0.5 | — |
Social security and other taxes | 0.3 | 0.2 |
VAT | 0.5 | 0.6 |
Deferred income | 0.2 | 0.1 |
Accruals | 5.0 | 4.8 |
17.1 | 9.5 |
| Leasehold | ||
| property | ||
| dilapidations | Total | |
| £m | £m | |
At 1 August 2023 | 0.2 | 0.2 |
At 31 July 2024 | 0.2 | 0.2 |
At 1 August 2024 | 0.2 | 0.2 |
Interest expense | 0.1 | 0.1 |
At 31 July 2025 | 0.3 | 0.3 |
| 2025 | 2024 | |
| Shares | Shares | |
Ordinary shares of £0.0002 each Opening number of ordinary shares | — | — |
Sub‑division and re‑designation of shares | 250,000,000 | — |
Closing number of ordinary shares | 250,000,000 | — |
A1 ordinary shares of £0.01 each Opening number of A1 ordinary shares | 5,433 | 5,800 |
Bonus issue | 2,711,067 | — |
Re‑designation of shares | (2,716,500) | (367) |
Closing number of A1 ordinary shares | — | 5,433 |
A2 ordinary shares of £0.01 each Opening number of A2 ordinary shares | 943 | 1,000 |
Bonus issue | 470,557 | — |
Re‑designation of shares | (471,500) | (57) |
Closing number of A2 ordinary shares | — | 943 |
B ordinary shares of £0.01 each Opening number of B ordinary shares | 3,136 | 3,200 |
Bonus issue | 1,564,864 | — |
Re‑designation of shares | (1,568,000) | (64) |
Closing number of B ordinary shares | — | 3,136 |
D ordinary shares of £0.01 each Opening number of D ordinary shares | 488 | — |
Bonus issue | 243,512 | — |
Re‑designation of shares | (244,000) | 488 |
Closing number of D ordinary shares | — | 488 |
Closing number of shares | 250,000,000 | 10,000 |
| 2025 | 2024 | |
| £ | £ | |
Ordinary shares of £0.0002 each Opening value of ordinary shares | — | — |
Sub‑division and re‑designation of shares | 50,000.00 | — |
Closing value of ordinary shares | 50,000.00 | — |
A1 ordinary shares of £0.01 each Opening value of A1 ordinary shares | 54.33 | 58.00 |
Bonus issue | 27,110.67 | — |
Re‑designation of shares | (27,165.00) | (3.67) |
Closing value of A1 ordinary shares | — | 54.33 |
A2 ordinary shares of £0.01 each Opening value of A2 ordinary shares | 9.43 | 10.00 |
Bonus issue | 4,705.57 | — |
Re‑designation of shares | (4,715.00) | (0.57) |
Closing value of A2 ordinary shares | — | 9.43 |
B ordinary shares of £0.01 each Opening value of B ordinary shares | 31.36 | 32.00 |
Bonus issue | 15,648.64 | — |
Re‑designation of shares | (15,680.00) | (0.64) |
Closing value of B ordinary shares | — | 31.36 |
D ordinary shares of £0.01 each Opening value of D ordinary shares | 4.88 | — |
Bonus issue | 2,435.12 | — |
Re‑designation of shares | (2,440.00) | 4.88 |
Closing value of D ordinary shares | — | 4.88 |
Closing value of share capital | 50,000.00 | 100.00 |
| 2025 | 2024 | |
| £m | £m | |
Trade receivables | 25.7 | 16.3 |
Cash and cash equivalents | 18.5 | 18.7 |
44.2 | 35.0 |
| 2025 | 2024 | |
| £m | £m | |
Trade payables | 10.6 | 3.8 |
Accruals | 5.0 | 4.8 |
Lease liabilities | 3.0 | 1.8 |
18.6 | 10.4 |
| 2025 | 2024 | |
| £m | £m | |
| Cash | ||
USD | 0.5 | 0.3 |
Total cash | 0.5 | 0.3 |
| Trade receivables | ||
USD | 0.8 | 0.5 |
Total trade receivables | 0.8 | 0.5 |
| Trade payables | ||
USD | 0.6 | 0.3 |
Total trade payables | 0.6 | 0.3 |
| 2025 | 2024 | |
| £m | £m | |
10% strengthening | (0.1) | (0.1) |
10% weakening | 0.1 | 0.1 |
| 2025 | 2024 | |
| £m | £m | |
| Less than one year: | ||
Trade and other payables | 10.6 | 3.8 |
Accruals | 5.0 | 4.8 |
Lease liability | 0.7 | 0.4 |
16.3 | 9.0 | |
| Later than one year and less than five years: | ||
Lease liability | 2.6 | 1.3 |
| After five years: | ||
Lease liability | — | 0.3 |
18.9 | 10.6 | |
| Less: interest cash flows: | ||
Lease liability | (0.3) | (0.2) |
Total less interest cash flows | 18.6 | 10.4 |
| Percentage of voting | Proportion of ordinary shares | |||
Subsidiary | Principal activity | Country of incorporation | rights held | held by Group |
AN USA Holdings Inc. | Sale of sports | United States of America | 2025: 100% | 2025: 90% |
| nutrition products | (2024: | 100%) | (2024: 90%) | |
| Applied Nutrition | Dormant | Colombia, South America 2025: 100% | 2025: 100% | |
| Colombia SAS | (2024: | 100%) | (2024: 100%) |
| 2025 | 2024 | |
| £m | £m | |
Short‑term employee benefits (salary and bonus) | 0.9 | 0.6 |
Share‑based payment expense | — | 0.2 |
0.9 | 0.8 |
| 2025 | 2024 | |
| £m | £m | |
Thomas Ryder | 7.9 | — |
Steven Granite | 1.4 | — |
Blythe Investments | 0.3 | — |
Scate Limited | 0.1 | — |
Joe Pollard | 0.1 | — |
JD Sports Fashion plc | 4.6 | — |
| 2025 | 2024 | |
| £m | £m | |
Sales (during the period of being a related party) | 0.3 | 1.2 |
Amount due at period end | n/a | 0.1 |
| Financing | New borrowings | Non‑cash | ||||
| 2023 | cash flows | Interest | non‑cash | changes | 2024 | |
| £m | £m | £m | £m | £m | £m | |
Lease liabilities | 2.1 | (0.3) | — | — | — | 1.8 |
Total liabilities from financing activities | 2.1 | (0.3) | — | — | — | 1.8 |
| Financing | New borrowings | Non‑cash | ||||
| 2024 | cash flows | Interest | non‑cash | changes | 2025 | |
| £m | £m | £m | £m | £m | £m | |
Lease liabilities | 1.8 | (0.4) | 0.1 | — | 1.5 | 3.0 |
Total liabilities from financing activities | 1.8 | (0.4) | 0.1 | — | 1.5 | 3.0 |