Ad-hoc | 22 July 2010 06:37


FotoDesk subsidiary Colorplaza AG conducts acquisition and enters the online business printing segment

NEW VALUE AG / Miscellaneous

22.07.2010 06:37

Dissemination of a Adhoc News, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

FotoDesk subsidiary Colorplaza AG conducts acquisition and enters the
online business printing segment

FotoDesk Group AG (www.fotodesk.com), a New Value AG (SWX: NEWN) portfolio
company, has announced its acquisition of the online photo and business
printing divisions of netservice.cc media AG. In an asset deal, Colorplaza
AG, Basel, a subsidiary of FotoDesk Group AG, acquired the customers and
business operations of Liechtenstein and Austria-based netservice.cc media
AG effective July 1, 2010. The move will allow FotoDesk to increase its
revenue base in the photo printing segment and tap the market for business
printing services.

Colorplaza AG has acquired the Netprint and Netfoto business divisions,
including all customers, products, websites and trademark rights, from
Liechtenstein-based netservice.cc media AG effective July 1, 2010. New
Value has supported FotoDesk in the acquisition financing. By acquiring the
business operations of netservice.cc media AG, FotoDesk Group AG will
expand its customer base in the German-speaking region and broaden its
online business with the addition of an extensive array of new products and
services for business customers. Print products such as brochures, posters,
stationery and business cards can be easily ordered online at
www.netprint.cc and delivered in just a few days. Initially, the company
will focus its efforts on the German-speaking countries of Switzerland,
Germany and Austria, which are already home to a wide customer base.
FotoDesk plans to update and expand the netprint.cc online print software
by September.

FotoDesk has also acquired the entire netservice.cc media AG photo printing
business, which includes products such as photo books, photo calendars and
posters. It will continue to serve customers via the well-known website
www.netfoto.cc. In the future, FotoDesk will increasingly use its technical
expertise to provide services to partner websites and white label
customers, who were also part of the acquisition. FotoDesk is thus one of
the few companies worldwide that can offer its customers both photo and
business printing products and services and that can set up online photo
printing platforms for third parties. Above all, the acquisition is
expected to allow for synergies with existing business in the photo
printing segment and a strengthening of the market position thanks to a
larger sales base. With its new offerings, FotoDesk can also meet the
business printing needs of over one million existing customer contacts. The
technical integration of the new business divisions is largely complete and
orders are already being processed using FotoDesk systems.

'This expansion is an important milestone for FotoDesk,' explains Bal
Balaji, CEO of FotoDesk.  'Not only are we increasing our customer and
revenue base, but we were also able to demonstrate our technical expertise
by integrating the Netservice web portals into our IT and order processing
systems very quickly. We believe the online business printing segment is an
attractive growth market.' Peter Letter, Head Investment Management of New
Value adds: 'We aim to support our portfolio companies in their growth path
well-directed. Therefore New Value backed FotoDesk's acquisition
financing.'

About FotoDesk
FotoDesk Group AG is an integrated digital imaging services e-commerce
company that offers traditional photo printing alongside innovative
lifestyle products such as high-quality photo books, self-stick posters and
glass prints. FotoDesk has introduced a unique online image service to the
market, combining image editing, printing, sharing and archiving of photos
into a single solution. FotoDesk meets the needs of the market through its
end-consumer brands ColorMailer, FastLab and flauntR. The Group offers its
services Europe-wide in 9 languages via its websites. flauntR was founded
in September 2007 and acquired by FotoDesk in June 2008. The FotoDesk Group
also includes Colorplaza AG, headquartered in Basel, where business
operations are centered and products are displayed in the company's own
gallery.
About Netservice.CC Media AG
E-commerce firm netservice.cc media AG conducts business in Liechtenstein
and Austria and offers high-quality print products for personal and
commercial use. Its products are offered via the netfoto.cc and netprint.cc
web portals, as well as through various partner portals. The company also
operates a creative advertising agency.

Information about New Value AG 
New Value, listed at the SIX Swiss Exchange, invests directly in promising
private companies in Switzerland and neighbouring countries with
above-average market and growth potential. As an investment company, New
Value promotes innovative business models with venture capital and
accompanies those to market success. The portfolio covers companies of
different stages of development, starting with the market introduction
phase up to medium-sized enterprises with stable profits. A broad
investment approach is deliberately followed regarding industry sectors.
The portfolio contains companies active in cleantech and healthcare. New
Value assigns great value to ethical business concepts and good corporate
governance while selecting their portfolio companies. Criteria such as
meaningfulness, social responsibility and ecological sustainability are
considered by New Value as decisive competitive advantages, which affect
and enhance the quality of products and services offered and thus,
facilitate an above average increase of value potential. Since the
formation of New Value, EPS Value Plus AG, Zurich, has served as investment
manager.


22.07.2010 Ad hoc announcement, Financial News and Press Release distributed by DGAP.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------
 
Language:               English
Company:                NEW VALUE AG
                        Bodmerstrasse 9
                        8027 Zürich
                        Schweiz
Phone:                  +41-43-344 38 38
Fax:                    +41-43-344 38 39
E-mail:                 info@newvalue.ch
Internet:               www.newvalue.ch
ISIN:                   CH0010819867
Swiss Security Number:  552932
Listed:                 Freiverkehr in Berlin, München, Düsseldorf,
                        Stuttgart; Open Market in Frankfurt; Foreign
                        Exchange(s) SIX
 
End of News                                     DGAP News-Service
 
---------------------------------------------------------------------------