Media | 14 March 2016 14:25

Delivery Hero turns around Korean market, taking over leadership

DGAP-Media / 2016-03-14 / 14:25

Company willing to defend leadership by further strong investments

YoGiYo and Baedaltong, the Korean subsidiaries of Delivery Hero, took over market leadership in February 2016. Based on Nielson Korean Click data, Yogiyo-Baedaltong aggregated a combined market share of 53% last month, compared to Baedal Minjok’s (BDMJ) market share of 47%. BDMJ’s traffic decreased by 44% compared to its record high in September last year and Yogiyo-Baedaltong combined increased its traffic by 20% in the same time frame.

In addition, BDMJ’s delivery app went below the 50% market share level. In Google Playstore, Yogiyo is taking hold of #1 position among Korean delivery apps, out performing BDMJ since December of last year for 3 consecutive months. In terms of weekly new customers, Yogiyo grew by 250% in comparison to the first-half of last year.

It turned out to be a huge success that Yogiyo introduced the click-to-call feature in June last year. Furthermore, the company’s recent focus on adding large number of key account restaurants on the platform also led to the high volume acquisitions of new customers.

Jewon Na, CEO of YoGiYo and Baedaltong: “We will continue to invest heavily in technical innovation and optimizing the user’s experience for the app. Now that we hold market leadership, we will make the greatest possible efforts to defend it.”

Niklas Östberg, CEO of Delivery Hero: “Our Korean team has done a fantastic job building a leading service but there is a lot yet to come. We need to continue investing for the long term and never stop drive innovation.”

-ENDS-

About Delivery Hero
Delivery Hero is a global network of online ordering platforms for food with more than 200,000 partner restaurants worldwide. Delivery Hero has +2,000 employees in 33 countries, including 900 in its Berlin headquarters. Investors in the company include among others Insight Venture Partners, Rocket Internet, Kite Ventures, Team Europe, Tengelmann Ventures, Point Nine Capital, and Phenomen Ventures.

Press contact
Bodo v. Braunmühl
Head of Communications
Delivery Hero Holding GmbH
Mohrenstraße 60, 10117 Berlin
Email: bodo.braunmuehl@deliveryhero.com
Phone: 030 544 45 9090

End of Media Release

Issuer: Delivery Hero Holding GmbH
Key word(s): Enterprise

2016-03-14 Dissemination of a Press Release, transmitted by DGAP – a service of EQS Group AG.
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