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FOR IMMEDIATE RELEASE

               
               PEARSON PLC ANNOUNCES COMPLETION OF ACQUISITION 
                     OF ALL AMERICAN COMMUNICATIONS, INC.

London, England (November 10, 1997) - Pearson plc (London Stock Exchange: PSON)
today announced the completion of its acquisition of All American
Communications, Inc. by the merger of Pearson's wholly owned subsidiary, Pearson
Merger Company, Inc. with and into All American. As previously announced,
Pearson Merger Company, Inc. acquired approximately 97% of the outstanding
shares of All American in a tender offer which expired on November 4, 1997.
Pursuant to the merger, All American has become a wholly owned subsidiary of
Pearson and each share of All American not previously purchased in the tender
offer, other than shares held by Pearson or its subsidiaries, by All American in
its treasury and by stockholders who exercise dissenters rights under Delaware
law, was converted into the right to receive $25.50 in cash.

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