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                                                                       EXHIBIT 9

                  [LETTERHEAD OF ALL AMERICAN COMMUNICATIONS]



                                October 7, 1997



Dear Stockholder:

     I am pleased to report that on October 1, 1997, All American 
Communications, Inc. (the "Company") entered into a merger agreement with 
Pearson plc and one of its subsidiaries ("Pearson") that provides for the 
acquisition of the Company by Pearson at a price of $25.50 per share in cash.  
Under the terms of the proposed transaction, a Pearson subsidiary has made a 
tender offer for all outstanding shares of the Company's Common Stock and Class 
B Common Stock (collectively, the "Shares") at $25.50 per Share in cash.

     Your Board of Directors has unanimously approved the merger agreement and 
the Pearson offer, and has determined that the terms of the offer and the merger
are fair to and in the best interests of the Company's stockholders.  
Accordingly, the Board of Directors unanimously recommends that all Company 
stockholders accept the Pearson offer and tender their Shares to Pearson.

     In arriving at its recommendations, The Board of Directors gave careful
consideration to a number of factors. These factors included the opinion of
Goldman, Sachs & Co., financial advisor to the Company, that the cash
consideration of $25.50 per Share to be received by the stockholders pursuant to
the Pearson offer and the merger is fair to the Company's stockholders from a
financial point of view.

     Following the successful completion of the tender offer, upon approval by 
stockholder vote, if required, the Pearson subsidiary and the Company will 
merge, and all Company Shares not purchased in the tender offer will be 
converted into the right to receive $25.50 per Share in cash in the merger.

     Accompanying this letter is a copy of the Company's 
Solicitation/Recommendation Statement on Schedule 14D-9.  Also enclosed is the 
Offer to Purchase and related materials, including a Letter of Transmittal for 
use in tendering Shares.  We urge you to read the enclosed materials carefully.

     On behalf of the Board of Directors,

                                        Sincerely,


                                        /s/ Anthony J. Scotti

                                        Anthony J. Scotti

