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                           OFFER TO PURCHASE FOR CASH
                     ALL OUTSTANDING SHARES OF COMMON STOCK
                                       OF
                         ARMOR ALL PRODUCTS CORPORATION
                                       AT
                              $19.09 NET PER SHARE
                                       BY
                         SHIELD ACQUISITION CORPORATION
                          A WHOLLY OWNED SUBSIDIARY OF
                               THE CLOROX COMPANY
 
     THE OFFER AND WITHDRAWAL RIGHTS WILL EXPIRE AT 12:00 MIDNIGHT, NEW YORK
     CITY TIME, ON MONDAY, DECEMBER 30, 1996, UNLESS THE OFFER IS EXTENDED.
 
                                                                December 2, 1996
 
To Brokers, Dealers, Commercial Banks,
 
  Trust Companies and Other Nominees:
 
    We have been appointed by Shield Acquisition Corporation, a Delaware
corporation (the "Offeror") and a wholly owned subsidiary of The Clorox Company,
a Delaware corporation (the "Parent"), to act as Dealer Manager in connection
with the Offeror's offer to purchase all outstanding shares of Common Stock, par
value $0.01 per share (the "Shares"), of Armor All Products Corporation, a
Delaware corporation (the "Company"), at a price of $19.09 per Share, net to the
seller in cash, without interest, upon the terms and subject to the conditions
set forth in the Offeror's Offer to Purchase, dated December 2, 1996 (the "Offer
to Purchase"), and the related Letter of Transmittal (which, as amended or
supplemented from time to time, together constitute the "Offer") enclosed
herewith. The Offer is being made in connection with the Agreement and Plan of
Merger, dated as of November 26, 1996, as amended, by and among the Parent, the
Offeror and the Company. Please furnish copies of the enclosed materials to
those of your clients for whose accounts you hold Shares registered in your name
or in the name of your nominee.
 
    The Offer is conditioned upon, among other things, the expiration or
termination of any waiting period under the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended, and the regulations thereunder applicable
to the purchase of Shares pursuant to the Offer.
 
    For your information and for forwarding to your clients for whom you hold
Shares registered in your name or in the name of your nominee we are enclosing
copies of the following documents:
 
        1.  Offer to Purchase;
 
        2.  Letter of Transmittal to tender Shares for your use and for the
    information of your clients;
 
        3.  Notice of Guaranteed Delivery to be used to accept the Offer if
    certificates for Shares are not immediately available or time will not
    permit all required documents to reach the Depositary by the Expiration Date
    (as defined in the Offer to Purchase) or if the procedure for book-entry
    transfer cannot be completed on a timely basis.
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        4.  A letter to stockholders of the Company from Kenneth M. Evans,
    President and Chief Executive Officer of the Company, together with a
    Solicitation/Recommendation Statement on Schedule 14D-9 filed with the
    Securities and Exchange Commission by the Company;
 
        5.  A letter which may be sent to your clients for whose accounts you
    hold Shares registered in your name or in the name of your nominee, with
    space provided for obtaining such clients' instructions with regard to the
    Offer;
 
        6.  Guidelines of the Internal Revenue Service for Certification of
    Taxpayer Identification Number on Substitute Form W-9; and
 
        7.  Return envelope addressed to the Depositary.
 
    WE URGE YOU TO CONTACT YOUR CLIENTS AS PROMPTLY AS POSSIBLE. PLEASE NOTE
THAT THE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY
TIME, ON MONDAY, DECEMBER 30, 1996, UNLESS THE OFFER IS EXTENDED.
 
    In all cases, payment for Shares tendered and accepted for payment pursuant
to the Offer will be made only after timely receipt by the Depositary of (i) the
certificates evidencing such Shares or timely confirmation of a book-entry
transfer of such Shares into the Depositary's account at one of the Book-Entry
Transfer Facilities (as defined in the Offer to Purchase), (ii) a Letter of
Transmittal (or facsimile thereof), properly completed and duly executed, with
any required signature guarantees, or an Agent's Message (as defined in the
Offer to Purchase) in connection with a book-entry delivery, and (iii) and any
other documents required by the Letter of Transmittal.
 
    If holders of Shares wish to tender Shares, but cannot deliver such holders'
certificates or other required documents, or cannot comply with the procedure
for book-entry transfer, prior to the expiration of the Offer, a tender may be
effected by following the guaranteed delivery procedure described in Section 3
of the Offer to Purchase.
 
    Neither the Offeror or the Parent will pay any fees or commissions to any
broker, dealer or other person (other than the Dealer Manager) for soliciting
tenders of Shares pursuant to the Offer. However, upon request, the Offeror will
reimburse you for customary mailing and handling expenses incurred by you in
forwarding any of the enclosed materials to your clients. The Offeror will pay
or cause to be paid any stock transfer taxes payable with respect to the
transfer of Shares to it, except as otherwise provided in the Letter of
Transmittal.
 
    Any inquiries you may have with respect to the Offer should be addressed to
Morgan Stanley & Co. Incorporated, the Dealer Manager, or Georgeson & Company
Inc., the Information Agent, at their respective addresses and telephone numbers
set forth in the Letter of Transmittal.
 
    Additional copies of the enclosed material may be obtained from the
Information Agent at the address and telephone number set forth on the back
cover page of the Offer to Purchase.
 
                                          Very truly yours,
 
                                           MORGAN STANLEY & CO.
                                                  INCORPORATED
 
    NOTHING CONTAINED HEREIN OR IN THE ENCLOSED DOCUMENTS SHALL AUTHORIZE YOU OR
ANY OTHER PERSON TO ACT ON BEHALF OF OR AS THE AGENT OF THE PARENT, THE OFFEROR,
THE COMPANY, THE DEALER MANAGER, THE INFORMATION AGENT OR THE DEPOSITARY, OR OF
ANY AFFILIATE OF ANY OF THEM, OR AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY
DOCUMENT OR TO MAKE ANY STATEMENT ON BEHALF OF ANY OF THEM IN CONNECTION WITH
THE OFFER OTHER THAN THE ENCLOSED DOCUMENTS AND THE STATEMENTS CONTAINED
THEREIN.
