Corporate | 29 October 2012 07:02
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Peach Property Group AG / Key word(s): Alliance
Press release
– Exclusive collaboration in high-end real estate projects in Germany. – ‘Brand innovator’ strategy of Peach Property Group creates added value for customers. – ‘yoo berlin’ a successful initial project; new joint projects already in the pipeline. Zurich/Cologne, 29 October 2012 – Peach Property Group (Deutschland) AG – ‘brand innovator’ in the luxury residential property segment and manager of investment properties in Germany – has signed a Germany-wide licensing agreement with international design, branding and marketing company yoo Limited, for the exclusive right to develop residential property projects in Germany under the design brand ‘yoo inspired by Starck’.
Cementing an already successful partnership
‘yoo berlin’ is located in a unique historical location on the Spree in Berlin-Mitte, offering 95 residential units designed by ‘yoo inspired by Starck’ the design brand under the creative direction of renowned designer Philippe Starck. Due for completion in 2013, around 75% of the condominiums are already notarised or reserved. ‘yoo Berlin’ was also recently granted a number of awards at the European Property Awards 2012 in London, including ‘Best Apartment Europe’, marking the first time the award has been won in Germany. Both partners intend to continue this successful partnership in the realisation of new real estate projects. Peach Property Group already has an attractive project pipeline and is currently in discussions about further construction opportunities that would lend themselves to the ‘yoo inspired by Starck’ brand.
John Hitchcox, Chairman of yoo, said: ‘We are delighted to cement an exclusive partnership with Peach Property Group for ‘yoo inspired by Starck’ in Germany. During our many years of collaboration, Peach has proven its shared vision and commitment to creating inspiring residential spaces that better meet the needs of today’s modern urban dwellers. ‘yoo berlin’ exemplifies this, and we look forward to strengthening our already successful collaboration while continuing to seek to enhance the way people live in Germany through design-led spaces.’ Philippe Starck, Creative Director of yoo inspired by Starck, added: ‘yoo is not about buildings. It’s about the people that live in them. With our new collaboration with our friends at Peach Property Group, if it means I can bring a little more love, and a little more life to those people in Germany, then I am very happy.’
Contacts
Media
About Peach Property Group (Deutschland) AG
Further information can be accessed at www.peachproperty.de
End of Corporate News 29.10.2012 This press release was distributed by EQS CORPORATE COMMUNICATIONS. www.eqs.com – news archive: www.eqs.com/ch/presskit The issuer is responsible for the contents of the release. |
| Language: | English | |
| Company: | Peach Property Group AG | |
| Seestrasse 346 | ||
| 8038 Zürich | ||
| Switzerland | ||
| Phone: | +41 44 485 50 00 | |
| Fax: | +41 44 485 50 11 | |
| E-mail: | investors@peachestates.com | |
| Internet: | www.peachestates.com | |
| ISIN: | CH0118530366 | |
| Swiss Security Number: | A1C8PJ | |
| Listed: | Freiverkehr in Berlin, Stuttgart; Open Market in Frankfurt; SIX | |
| End of News | EquityStory AG News-Service |
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| 190490 29.10.2012 |