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3) Summary of Significant Accounting Policies: Fair Value of Financial Instruments (Policies)
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12 Months Ended |
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Dec. 31, 2012
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| Policies | |
| Fair Value of Financial Instruments | Fair Value of Financial Instruments
The carrying value of the Company’s financial instruments, consisting of cash, accounts payable, and borrowings, approximates their fair value due to the relatively short maturity (three months) of these instruments. Advertising
Advertising costs are expensed as incurred and are included in general and administrative expenses. Advertising charges incurred for the years ended December 31, 2012 and 2011 were nominal. |