                                                                    EXHIBIT 99.1

      CENUCO, INC. ACQUIRES A SERIES OF BRANDS FROM PLAYTEX PRODUCTS, INC.

Wednesday November 16, 5:12 pm ET

LAWRENCEVILLE, N.J.--(BUSINESS WIRE)--Nov. 16, 2005--Cenuco, Inc. (AMEX:ICU -
News) today announced that it has acquired a series of brands from Playtex
Products, Inc., (NYSE:PYX - News). The brands acquired include Baby Magic(R),
Ogilvie(R), Tussy(R), Binaca(R), Mr. Bubble(R), Tek, Dentax(R), Chubs(R),
Dorothy Gray(R), and Better Off(R). Cenuco plans to integrate the acquired
brands into its Lander health and beauty care division. The purchase price for
the brand assets is $57 million, subject to certain adjustments.

Financing for the acquisition has been provided by institutional investors,
including Highgate House Funds.

Joseph A. Falsetti, Chairman and Chief Executive Officer of Cenuco, stated: "The
acquisition of these brands from Playtex is an exceptional opportunity for our
company to leverage its current infrastructure to create substantial operational
efficiencies and build on our strategy of expanding in the premium value
category. We are looking forward to working with our financing partners to
continue to strengthen our unique positioning and accelerate customer value
creation in our targeted segments of the market. This acquisition is expected to
create attractive strategic and financial synergies as we continue to grow our
business. This acquisition will be immediately accretive."

The Hermes Group LLC served as the financial advisor to Cenuco in connection
with the asset acquisition and The Stanford Group advised Cenuco on the
financing.

About Cenuco

Cenuco, through its Lander health and beauty care division, is a manufacturer,
marketer and distributor the LANDER and LANDER essentials brands of health and
beauty care products. Lander also produces private label brands for a limited
number of top retailers through its Canadian facility. Lander is a leader in the
growing marketplace for value health and beauty care (HBC) products - sold in
dollar store and value focused retailers such as Wal-Mart and Kmart. LANDER
essentials is the Company's rapidly growing line of premium value bath and body
products.

The Lander brand is recognized as the largest specialty bath brand as reported
in 2004 by Information Resources, Inc. (IRI), a global provider of market
content and business performance management within consumer goods and retail
industries. The company is headquartered in Lawrenceville, New Jersey. The
company operates two manufacturing and distribution facilities, one in
Binghamton, New York and the other in Toronto, Canada. Visit
http://www.lander-hba.com for additional information.

Visit http://www.cenuco.com for additional information.

Certain statements contained herein may constitute forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, 21E of the
Exchange Act of 1934 and/or the Private Securities Litigation Reform Act of
1995. Such statements include, without limitation, statements regarding business
plans, future regulatory environment and approval and, the Company's ability to
comply with the rules and policies of independent regulatory agencies. Although
the Company believes the statements contained herein to be accurate as of the
date they were made, it can give no assurance that such expectations will prove
to be correct. The Company undertakes no obligation to update these
forward-looking statements.

Contact:

Cenuco, Inc., Lawrenceville
Steven Bettinger, 609-219-0930
