<SUBMISSION>
<ACCESSION-NUMBER>0000902664-08-001445
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20080221
<FILING-DATE>20080227
<DATE-OF-FILING-DATE-CHANGE>20080227
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>ASCENDIA BRANDS, INC.
<CIK>0000843494
<ASSIGNED-SIC>2844
<IRS-NUMBER>752228820
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>0228
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>100 AMERICAN METRO BOULEVARD
<STREET2>SUITE 108
<CITY>HAMILTON
<STATE>NJ
<ZIP>08619
<PHONE>609-219-0930
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>100 AMERICAN METRO BOULEVARD
<STREET2>SUITE 108
<CITY>HAMILTON
<STATE>NJ
<ZIP>08619
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>CENUCO INC
<DATE-CHANGED>20030102
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>VIRTUAL ACADEMICS COM INC
<DATE-CHANGED>20000110
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>DONNEBROOKE CORP
<DATE-CHANGED>19920703
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>PLATT DANIEL
<CIK>0001428160
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>001-32187
<FILM-NUMBER>08647243
</FILING-VALUES>
<BUSINESS-ADDRESS>
<PHONE>212 756 1487
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>C/O PRENTICE CAPITAL MANAGEMENT, LP
<STREET2>623 FIFTH AVENUE, 32ND FLOOR
<CITY>NEW YORK
<STATE>NY
<ZIP>10022
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>p08-0698form3_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2008-02-21</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000843494</issuerCik>
        <issuerName>ASCENDIA BRANDS, INC.</issuerName>
        <issuerTradingSymbol>ASCB.PK</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001428160</rptOwnerCik>
            <rptOwnerName>PLATT DANIEL</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PRENTICE CAPITAL MANAGEMENT, LP</rptOwnerStreet1>
            <rptOwnerStreet2>623 FIFTH AVENUE, 32ND FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>No securities are beneficially owned</value>
                <footnoteId id="F1"/>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">Daniel Platt (&quot;Mr. Platt&quot;) is an employee of Prentice Capital Management, LP (&quot;Prentice Capital&quot;), the investment manager of
 certain investment entities that beneficially own the Issuer's securities.  Prentice Capital may be deemed a director
 because of Mr. Platt's appointment to the board of directors.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Daniel Platt</signatureName>
        <signatureDate>2008-02-26</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
