<SUBMISSION>
<ACCESSION-NUMBER>0001161697-08-000304
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>4
<PERIOD>20080321
<ITEMS>1.01
<ITEMS>1.02
<ITEMS>5.02
<ITEMS>7.01
<ITEMS>9.01
<FILING-DATE>20080324
<DATE-OF-FILING-DATE-CHANGE>20080324
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>ASCENDIA BRANDS, INC.
<CIK>0000843494
<ASSIGNED-SIC>2844
<IRS-NUMBER>752228820
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>0228
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>001-32187
<FILM-NUMBER>08707373
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>100 AMERICAN METRO BOULEVARD
<STREET2>SUITE 108
<CITY>HAMILTON
<STATE>NJ
<ZIP>08619
<PHONE>609-219-0930
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>100 AMERICAN METRO BOULEVARD
<STREET2>SUITE 108
<CITY>HAMILTON
<STATE>NJ
<ZIP>08619
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>CENUCO INC
<DATE-CHANGED>20030102
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>VIRTUAL ACADEMICS COM INC
<DATE-CHANGED>20000110
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>DONNEBROOKE CORP
<DATE-CHANGED>19920703
</FORMER-COMPANY>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>form8-k.htm
<DESCRIPTION>FORM 8-K FOR 03-21-2008
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<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><B><font SIZE=3>UNITED STATES</font></B></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><B><font SIZE=3>SECURITIES AND EXCHANGE COMMISSION</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><b><font size=2>Washington, D.C. 20549</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><B><font SIZE=4>FORM 8-K</font></B></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><B><font SIZE=2>CURRENT REPORT PURSUANT TO SECTION</font></B><font size=2>&nbsp;</font><b><font size=2>13 OR 15(d)</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><B><font SIZE=2>OF THE SECURITIES EXCHANGE ACT OF 1934</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><font size=2>Date of Report (Date of Earliest Event Reported):  March&nbsp;21, 2008</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><B><font SIZE=4>ASCENDIA BRANDS, INC.</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><font size=2>(Exact Name of Registrant as Specified in its Charter)</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><b><font size=2>033-25900</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><font size=2>(Commission File Number)</font></p>


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            <p  align=center style='text-align:center'><b><font size=2>Delaware</font></b></p> </td>
        <td width="312" valign=top style='padding:0in 5.4pt 0in 5.4pt'>
            <p  align=center style='text-align:center'><b><font size=2>75-2228820</font></b></p> </td> </tr>
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            <p  align=center style='text-align:center'><font size=2>(State or other Jurisdiction of Incorporation)</font></p> </td>
        <td width="312" valign=top style='padding:0in 5.4pt 0in 5.4pt'>
            <p  align=center style='text-align:center'><font size=2>(I.R.S. Employer Identification No.)</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><b><font size=2>100 American Metro Boulevard, Suite 108, Hamilton, New Jersey 08619</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><font size=2>(Address of Principal Executive Offices)</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><b><font size=2>609-219-0930</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><font size=2>(Registrant&#146;s Telephone Number, Including Area Code)</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:left;'><font size=2>Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:</font></p>


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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>[&nbsp;&nbsp;]</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)</font></p> </td> </tr></table>
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            <p  style='margin-bottom:12.0pt;text-indent:0in'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>[&nbsp;&nbsp;]</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)</font></p> </td> </tr></table>
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            <p  style='margin-bottom:12.0pt;text-indent:0in'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>[&nbsp;&nbsp;]</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))</font></p> </td> </tr></table>
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            <p  style='margin-bottom:12.0pt;text-indent:0in'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>[&nbsp;&nbsp;]</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))</font></p> </td> </tr></table>
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<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><b><font size=2>Item 1.01  Entry into a Material Definitive Agreement </font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>On March&nbsp;21, 2008, the Registrant and Joseph A. Falsetti entered into a Separation Agreement (the &#147;Separation Agreement&#148;) pursuant to which Mr.&nbsp;Falsetti resigned from his employment as an officer and service as a director of the Registrant.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>The Separation Agreement terminates the Employment Agreement between Mr.&nbsp;Falsetti and the Registrant dated February&nbsp;12, 2007 (the &#147;Employment Agreement&#148;), described more fully in the Registrant&#146;s Current Report on Form 8-K filed with the Securities and Exchange Commission on February&nbsp;15, 2007, and incorporated herein by reference. The Separation Agreement provides, among other things, for the Registrant to pay Mr.&nbsp;Falsetti $875,000, payable ratably over the next 18 months (the &#147;Severance Period&#148;), to pay the cost of his COBRA benefits through the earlier of the end of the Severance Period and the date Mr.&nbsp;Falsetti becomes eligible to enroll for new medical benefits coverage, to reimburse Mr.&nbsp;Falsetti for reasonable business and fringe benefit expenses and to pay $50,000 of Mr.&nbsp;Falsetti&#146;s legal fees and expenses. The Separation Agreement also
provides for Mr.&nbsp;Falsetti to forfeit all options and other equity-based awards granted under the Employment Agreement and held by him as of March&nbsp;21, 2008. Mr.&nbsp;Falsetti also agreed to certain restrictive covenants, including non-compete and non-solicitation provisions, for a period of one-year from the date of the Separation Agreement. </font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>The above description of the Separation Agreement does not purport to be complete and is qualified in its entirety by the Separation Agreement, which is filed as Exhibit 10.1 to this Current Report on Form 8-K and is incorporated herein by reference.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><b><font size=2>Item 1.02  Termination of a Material Definite Agreement</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>On March&nbsp;21, 2008, the Registrant and Joseph A. Falsetti agreed to terminate the Employment Agreement between Mr.&nbsp;Falsetti and the Registrant dated February&nbsp;12, 2007. The disclosure set forth above in 1.01, </font><i><font size=2>Entry into a Material Definitive Agreement</font></i><font size=2>, is incorporated herein by reference in its entirety.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><b><font size=2>Item 5.02. Departure of Directors and Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>Effective March&nbsp;21, 2008, Joseph A. Falsetti resigned from his employment as an officer and service as a director of the Registrant.  Mr.&nbsp;Falsetti served as Executive Chairman of the Registrant, and Chairman of its Board of Directors. He did not serve on any Board committees. In connection with his resignation, Mr.&nbsp;Falsetti has confirmed to the Registrant that he had no disagreement with the Registrant as to the Registrant&#146;s operations, policies or practices.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><b><font size=2>Item 7.01. Regulation FD Disclosure.</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>On March&nbsp;24, 2008, the Registrant issued a press release regarding the events described in this Current Report. A copy of the press release is furnished herewith as Exhibit 99.1. </font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>In accordance with General Instruction B.2 of Form 8-K, the information in Exhibit 99.1 attached hereto is being furnished and is not deemed to be &#147;filed&#148; for purposes of Section&nbsp;18 of the Exchange Act and is not otherwise subject to the liabilities of that section. Accordingly, the information in Exhibit 99.1 attached hereto will not be incorporated by reference into any filing made by the Registrant under the Securities Act or the Exchange Act unless specifically identified therein as being incorporated therein by reference.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>2</font></p>

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<b><font size=2>Item 9.01. Financial Statements and Exhibits.</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:left;'><font size=2>(d)&nbsp;Exhibits</font></p>

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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><u><font size=2>Description of Exhibit</font></u><u></u></p> </td> </tr>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=1>&nbsp;</font></p> </td> </tr>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2><A HREF="ex101.htm#ex101">10.1</A></font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2><A HREF="ex101.htm#ex101">Separation Agreement dated March&nbsp;21, 2008 between Joseph A. Falsetti and Ascendia Brands, Inc.</A></font></p> </td> </tr>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=1>&nbsp;</font></p> </td> </tr>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2><A HREF="ex991.htm#ex991">99.1</A></font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2><A HREF="ex991.htm#ex991">Press Release dated March&nbsp;24, 2008.</A></font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>3</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><B><font SIZE=2>SIGNATURES</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; margin-left:0.01in;text-align:left;'><font size=2>Date:  March 24, 2008</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><B><font SIZE=2>ASCENDIA BRANDS, INC.</font></B></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>


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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><u><i><font size=2>/s/ Steven R. Scheyer</font></i></u></p> </td> </tr>

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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Steven R. Scheyer</font></p> </td> </tr>

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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Chief Executive Officer</font></p> </td> </tr>


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<p style=' margin-bottom:0pt; margin-top:0pt; text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>4</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt;text-align:right;'><b><font size=2>Exhibit 10.1</font></b></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><U><B><font SIZE=2>SEPARATION AGREEMENT</font></B></U></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>This Separation Agreement (this &#147;Agreement&#148;) is effective as of this 21st day of March, 2008 (the &#147;Effective Date&#148;), by and among Joseph A. Falsetti (the &#147;Executive&#148;), Dana Holdings, LLC (together with its owners, members, managers, affiliates, subsidiaries, successors and assigns, &#147;Dana&#148;), Prentice Capital Management, LP (together with its owners, members, managers, affiliates, subsidiaries, successors and assigns, &#147;Prentice&#148;), and Ascendia Brands, Inc., a Delaware corporation (together with its successors and assigns, the &#147;Company&#148;), concerning the termination of the Executive&#146;s employment with the Company. Terms used in this Agreement but not specifically defined herein shall have the same meaning as in the Employment Agreement (defined below).WHEREAS, the Company and the Executive entered into an Employment Agreement dated
February&nbsp;12, 2007 (the &#147;Employment Agreement&#148;); and</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>WHEREAS, the Company and the Executive desire to set forth the terms of the Executive&#146;s termination of employment, severance benefits, and other matters related thereto.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>NOW, THEREFORE, in consideration of the foregoing premises, of the mutual agreements and covenants contained herein and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, Executive, Dana, the Company and Prentice (each, a &#147;Party&#148; and collectively, the &#147;Parties&#148;) agree as follows:</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>1.</font><font size=1>&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Resignation</font></u><font size=2>. The Executive resigns from his employment as an officer and service as a director of the Company, and any other service to the Company or any of its subsidiaries or affiliates, effective immediately upon the Effective Date. The Company confirms that it and its affiliates accept such resignations at this time. In connection with his resignation as Executive Chairman and a director of the Company, the Executive represents that he has no disagreement with the Company as to the Company&#146;s operations, policies or practices.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Severance Payment or Benefits</font></u><font size=2>. Beginning on the Release Effective Date (as defined in Exhibit A), the Company shall provide the following severance benefits to the Executive:</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Payment of a total of $875,000 in cash, payable periodically and ratably on the same schedule as the Company&#146;s payroll cycle for executive management (but no less frequently than monthly) for 18 months commencing with the first payroll period immediately following the Release Effective Date (the &#147;Severance Period&#148;);</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Payment of the cost of premiums of the Executive&#146;s COBRA continuation coverage until the earlier of (i)&nbsp;the end of the Severance Period and (ii)&nbsp;the date the Executive becomes eligible to enroll in medical benefits coverage provided by a new employer. The Executive will remain eligible for COBRA continuation coverage after the Severance Period consistent with applicable law; </font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Reimbursement for reasonable business and fringe benefit expenses incurred by him prior to the Effective Date in accordance with the Company policy in effect on the Effective Date; however, the Executive shall not be entitled to reimbursement for fringe benefit expenses incurred after the Effective Date and any other perquisites; and</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>1</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Payment to the Executive&#146;s attorneys, promptly upon receipt of an invoice and reasonable supporting documentation, for legal fees and expenses of up to $50,000 incurred by the Executive in connection with his arrangements at the Company.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In the event that any payment hereunder is not made promptly when due, it shall bear interest at the rate of 10% per annum, compounded daily, until paid.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>No additional compensation, incentive payments, perquisites or benefits are due to the Executive from the Company on any basis whatsoever. For the avoidance of doubt:</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>(i)&nbsp;&nbsp;Neither Prentice nor the Company will seek to recoup any amounts paid up to the Effective Date, including the $750,000 &#147;Value Creation Bonus&#148; awarded pursuant to Section&nbsp;3(c) of the Employment Agreement; and</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>(ii)&nbsp;All stock options and other equity-based compensation held by the Executive as of the Effective Date and granted under the Employment Agreement or during the term thereof, including, without limitation, the Option granted pursuant to Section&nbsp;3(d) of the Employment Agreement, will terminate and be forfeited immediately upon the Effective Date.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mutual Release. At the time this Agreement is executed, the Parties shall execute a mutual waiver and release of all claims, substantially in the form attached hereto as Exhibit A (the &#147;Release&#148;). The payments and benefits provided under Section&nbsp;2 are subject to the Executive&#146;s not revoking the Release prior to the Release Effective Date.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Restrictive Covenants</font></u><font size=2>. In consideration for the payments and benefits provided under Section&nbsp;2 and other mutual promises contained herein:</font></p>

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            <p  style='text-indent:0in'><font size=1>&nbsp;</font></p> </td>
        <td width="48" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><font size=2>(a)</font></p> </td>
        <td width="377" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><u><font size=2>Premises</font></u><font size=2>. The Executive acknowledges and agrees that:</font></p> </td> </tr></table>
</div>

<p style=' margin-bottom:12pt; margin-top:0pt; margin-left:0.5in; text-indent:1in;text-align:justify;'><font size=2> (i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;He has been employed by the Company as its Executive Chairman and, prior to holding that position, its President and Chief Executive Officer and has been a member of the Company&#146;s Board of Directors and, in his capacities as Executive Chairman, President and Chief Executive Officer, was entrusted with and has had access to the unique, confidential and secret proprietary business information and trade secrets, including but not limited to the Company&#146;s business priorities and strategic plans, information about customer relationships and the Company&#146;s personnel, financial and marketing information (including but not limited to information about costs, prices, profitability and sales information not available outside the Company), secret and confidential plans for and information about new products or
existing products, and initiatives to address the Company&#146;s competition;</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; margin-left:0.5in; text-indent:1in;text-align:justify;'><font size=2>(ii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Company and its subsidiaries, affiliates and divisions will suffer substantial and irreparable damage which will not be compensable through money damages if the Executive should enter into a Competitive Business (as hereinafter defined), or if the Executive should divulge secret and confidential information of the Company acquired by the Executive in the course of his employment with the Company and service on its Board of Directors; and</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>2</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt; margin-left:0.5in; text-indent:1in;text-align:justify;'><font size=2>(iii)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The provisions of this Agreement are reasonable and necessary for the protection of Trade Secret (as hereinafter defined) information and the business of the Company and its subsidiaries, affiliates, divisions and/or parent companies, and the stability of their workforces.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Trade Secrets and Confidentiality</font></u><font size=2>. The Executive agrees that he will not, at any time, so long as the pertinent information remains as a Trade Secret, directly or indirectly, use, divulge, disclose or disseminate to or on behalf of any other person, organization or entity, or on his own behalf, or otherwise employ any Trade Secrets of the Company, its subsidiaries, affiliates, divisions or parent companies, without the Company&#146;s advance and express written consent, other than as required by law, court order or the like; provided, however, unless prohibited by law, the Executive will provide the Company with prior notice of the contemplated disclosure and reasonably cooperate with the Company at the Company&#146;s expense in seeking a protective order or other appropriate protection of such information.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Non-Competition and Non-Solicitation of Employees</font></u><font size=2>. Between the date hereof and the first anniversary of the Effective Date, the Executive shall not, directly or indirectly, (i)&nbsp;render Competitive Services (as hereinafter defined) to any Competitive Business; (ii)&nbsp;enter into the employ of or render any services, in any executive, managerial, sales, financial, consulting or strategic planning capacity, to any Competitive Business; (iii)&nbsp;engage in any Competitive Business of the Executive&#146;s own; (iv)&nbsp;solicit, induce, recruit, entice or cause anyone, or assist any other person, firm, business, entity or corporation in soliciting, inducing, recruiting, enticing or causing anyone, to leave the employ of the Company, its subsidiaries, affiliates or divisions, or (v)&nbsp;hire or
employ any person employed by the Company, its subsidiaries, affiliates or divisions as of the Effective Date, on behalf of himself or any other person, firm, business, entity or corporation; provided, however, that the provisions of subparagraphs&nbsp;(iv) and (v) do not apply to those persons last employed by the Company in clerical or secretarial positions or to those persons who have ceased to be employed by the Company and its subsidiaries and affiliates more than six months before the occurrence of any activity otherwise prohibited by subparagraphs&nbsp;(iv) or (v).</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Definitions</font></u><font size=2>. As used in this Agreement, (i)&nbsp;&#148;Competitive Services&#148; means any and all services of the type that the Executive provided to or on behalf of the Company during the last twenty-four&nbsp;(24) months of his employment with the Company, or services that would reasonably be expected to relate to or make use of any of the Company&#146;s Trade Secret information; (ii)&nbsp;&#148;Competitive Products&#148; means any product that is substantially similar to, is the functional equivalent of, or is intended to compete with, replace, or displace any product or line of products developed, produced, manufactured, marketed, branded or sold by the Company or its subsidiaries or affiliates during the Executive&#146;s last twenty-four&nbsp;(24) months of employment with the Company, or
which were planned or developed in whole or in part by the Company or its subsidiaries or affiliates, and of which the Executive was aware, during such period; (iii)&nbsp;&#148;Trade Secrets&#148; include all information defined as trade secrets to the fullest extent permitted by applicable law; and (iv)&nbsp;&#148;Competitive Business&#148; means any person, firm, business, entity or corporation that manufactures or offers for sale, or has plans or intentions to manufacturer or offer for sale, Competitive Products in the United States and Canada.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>3</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Reasonableness</font></u><font size=2>. The Executive hereby acknowledges and agrees that:  (i)&nbsp;the restrictions provided in this Agreement are reasonable in time and scope in light of the necessity of the protection of the Trade Secrets and business of the Company; (ii)&nbsp;his ability to work and earn a living will not be unreasonably restrained by the application of these restrictions; and (iii)&nbsp;if a court concludes that any of the restrictions in this Agreement are overbroad or unenforceable for any reason, the court shall modify the relevant provision to the least extent necessary and then enforce it as modified.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Injunctive and Other Relief; Separability of Remedy</font></u><font size=2>. The Executive recognizes and agrees that should he fail to comply with the restrictions set forth herein, which restrictions are vital to the protection of the Company&#146;s Trade Secret information and its business, the Company will suffer irreparable injury and harm for which there is no adequate remedy at law. Therefore, the Executive agrees that in the event of the breach or threatened breach by him of any of the terms and conditions of this Section&nbsp;4, the Company shall be entitled to preliminary injunctive relief against the Executive and any other relief as may be awarded by a court having jurisdiction of the dispute. In the event of a material breach of the provisions of Sections&nbsp;4, 6, 8 or 10 or the release referenced in
Section&nbsp;3(a) hereof by the Executive, the Company shall further have the right to cease making any payments, or providing other benefits or consideration, under Section&nbsp;2 to the Executive. Each of these rights and remedies enumerated in this Section&nbsp;4 shall be independent of each other, and shall be severally enforced, and such rights and remedies shall be in addition to, and not in lieu of, any other rights or remedies available to the Company in law or in equity.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Setoff</font></u><font size=2>. No payments or benefits payable to or with respect to the Executive pursuant to this Agreement shall be reduced by any amount the Executive may earn or receive from employment with another employer or from any other source, except as expressly provided in Section&nbsp;2.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Return of Company Property</font></u><font size=2>. Other than the home computer, home printer and personal blackberry provided to the Executive by the Company (the &#147;Home Office Equipment&#148;), the Executive acknowledges that he has a duty to return to the Company all Company property and information in any form (whether, paper, electronic media or otherwise), and not retain copies of any such property or information (excluding, however, information relating solely to the Executive&#146;s own employment, compensation, benefits and obligations; his personal rolodex (or equivalent); and the like). By signing below, the Executive represents that by or within five business days after the Effective Date, and subject to the exceptions noted, he will have delivered to the Company all of the Company property
and information that is in the Executive&#146;s possession or control, and that the Executive will not retain any copies thereof. With respect to the Home Office Equipment, (i)&nbsp;the Executive agrees that, promptly after the execution of this Agreement, he will return the Home Office Equipment to the Company, (ii)&nbsp;the Company will delete any Trade Secret and confidential information of the Company and de-install software licensed to the Company on any such Home Office Equipment, and (iii)&nbsp;the Company will then promptly return the Home Office Equipment to the Executive.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>D&amp;O Insurance</font></u><font size=2>. A directors&#146; and officers&#146; liability insurance policy (or policies) shall be kept in place through the sixth anniversary of January&nbsp;15, 2008, providing coverage to the Executive that is no less favorable to him in any respect (including, without limitation, with </font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>4</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>respect to scope, exclusions, amounts and deductibles) than the coverage then being provided to any other current or former officer or director of the Company or any of its affiliates. Nothing in this Agreement or elsewhere shall reduce or otherwise adversely affect any rights that the Executive may have to contribution, indemnification, or advancement of expenses (including, without limitation, advancement of attorney&#146;s fees). In addition, the Executive shall be entitled to indemnification and advancement of expenses (including, without limitation, advancement of attorney&#146;s fees) to the maximum extent permitted by the Company&#146;s Articles of Incorporation and By-Laws.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Non-Disparagement</font></u><font size=2>. The Executive and Dana and its members agree not to make (or cause to be made) any adverse or disparaging comments about the Company or Prentice or any of their affiliates, or any of their respective officers, directors or employees which may tend to impugn or injure their reputation, goodwill and relationships with their past, present and future customers, employees, vendors and with the business community generally. None of (a)&nbsp;any partner at Prentice or (b)&nbsp;the Company&#146;s Board of Directors or (c)&nbsp;the Company&#146;s executive officers will make (or cause to be made) any adverse or disparaging comments about the Executive which may tend to impugn or injure his reputation and relationships with past, present and future employers or in the business
community generally. The Parties agree and understand that nothing in this Section&nbsp;8 is intended to prohibit, limit or prevent the applicable persons from providing truthful testimony in a court of law, to a regulatory or law enforcement agency or pursuant to a properly issued subpoena, and such testimony would not be deemed to be a violation of this Section&nbsp;8.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>9.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Public Announcements</font></u><font size=2>. The Executive shall be given a reasonable opportunity to review and comment on any press release, regulatory filing or other public statement that is made by Prentice or the Company or its affiliates and that relates to this Agreement or to the Executive&#146;s employment with, or services for, the Company and its affiliates, or to the termination thereof.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>10.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Cooperation</font></u><font size=2>. Between the date hereof and the first anniversary of the Effective Date, the Executive shall, upon reasonable notice and request, advise and assist the Company in preparing such operational, financial or other reports or filings as the Company may reasonably request, and in responding to inquiries concerning the operations, finances and business of the Company and shall otherwise cooperate with the Company and its affiliates as the Company shall reasonably request on reasonable notice. The Executive also agrees to cooperate with the Company at the Company&#146;s reasonable request and sole expense in prosecuting or defending against any litigation, complaints or claims against or involving the Company or any of its subsidiaries, affiliates, divisions or parent companies at any time in
the future, including but not limited to providing truthful information to the Company or truthful testimony in appropriate circumstances. The Company shall pay the Executive&#146;s reasonable travel costs and expenses (including, where appropriate, reasonable attorney&#146;s fees) in the event it requires the Executive&#146;s assistance under this Section&nbsp;10.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>11.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Waiver of Any Re-Employment Right</font></u><font size=2>. The Executive waives all interest in and right to reinstatement or re-employment with the Company and any of its affiliates and agrees that any application for re-employment may be rejected without explanation or liability pursuant to this provision.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>5</font></p>

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    <tr >
        <td width="48" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p  style='text-indent:0in'><font size=1>&nbsp;</font></p> </td>
        <td width="48" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><font size=2>12.</font></p> </td>
        <td width="115" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><u><font size=2>Miscellaneous</font></u><font size=2>.</font></p> </td> </tr></table>
</div>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2> (a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Binding Effect</font></u><font size=2>. This Agreement shall be binding upon each of the Parties and upon their respective heirs, administrators, representatives, executors, successors and assigns, and shall inure to the benefit of each Party and to their respective heirs, administrators, representatives, executors, successors and assigns. No rights or obligations of Prentice or the Company under this Agreement may be assigned or transferred by Prentice or the Company, except that such rights or obligations may be assigned or transferred pursuant to a merger or consolidation in which Prentice or the Company (as applicable) is not the continuing entity, or a sale or liquidation of all or substantially all of the business and assets of Prentice or the Company (as applicable), provided that the assignee or transferee is the
successor to all or substantially all of the business and assets of Prentice or the Company (as applicable) and that such assignee or transferee assumes the liabilities, obligations and duties of Prentice or the Company (as applicable), as contained in this Agreement, either contractually or as a matter of law. In the event of any liquidation, or sale of business or assets, as described in the preceding sentence, Prentice or the Company (as applicable) shall use its best efforts to cause such assignee or transferee to expressly assume the liabilities, obligations and duties of Prentice or the Company (as applicable) hereunder. No rights or obligations of the Executive under this Agreement may be assigned or transferred by the Executive other than his rights to any payment and benefit, which may be transferred only by will or operation of law, except as provided in Section&nbsp;12(b) below.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Beneficiaries/References</font></u><font size=2>. The Executive shall be entitled, to the extent permitted under any applicable law, to select and change a beneficiary or beneficiaries to receive any payment or benefit hereunder following the Executive&#146;s death by giving the Company written notice thereof. In the event of the Executive&#146;s death or a judicial determination of his incompetence, reference in this Agreement to the Executive shall be deemed, where appropriate, to refer to his beneficiary, estate or other legal representative, as applicable.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Withholding</font></u><font size=2>. The Company may withhold from any amounts payable under this Agreement such federal, state and local taxes as may be required to be withheld pursuant to applicable laws or regulations.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Applicable Law</font></u><font size=2>. This Agreement shall be construed in accordance with the laws of the State of New Jersey, without regard to the conflict of law provisions of any jurisdiction.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(e)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Scope of Agreement</font></u><font size=2>. This Agreement reflects the entire agreement between the Executive and the Company and, except as specifically provided herein, supersede all prior agreements and understandings, written or oral, relating to the subject matter hereof. To the extent that the terms of this Agreement (including Exhibit&nbsp;A to this Agreement) are to be determined under, or are to be subject to, the terms or provisions of any other document, this Agreement (including Exhibit&nbsp;A to this Agreement) shall be deemed to incorporate by reference such terms or provisions of such other documents.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>6</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(f)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Waiver of Breach</font></u><font size=2>. The waiver by either party to this Agreement of a breach of any provision of this Agreement shall not operate as or be deemed a waiver of any subsequent breach by such party. Continuation of benefits hereunder by the Company following a breach by the Executive of any provision of this Agreement shall not preclude the Company from thereafter exercising any right that it may otherwise independently have to terminate said benefits based upon the same violation.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(g)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Amendment</font></u><font size=2>. This Agreement may not be modified or amended except by a writing signed by the parties to this Agreement.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(h)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Counterparts</font></u><font size=2>. This Agreement may be signed in multiple counterparts, each of which shall be deemed an original. Any executed counterpart returned by facsimile or PDF shall be deemed an original executed counterpart.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(i)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>No Third Party Beneficiaries</font></u><font size=2>. Unless specifically provided herein, the provisions of this Agreement are for the sole benefit of the parties to this Agreement and are not intended to confer upon any person not a party to this Agreement any rights hereunder.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(j)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Terms and Construction</font></u><font size=2>. Each party has cooperated in the drafting and preparation of this Agreement. The language in all parts of this Agreement shall be in all cases construed according to its fair meaning and not strictly for or against either party.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(k)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Admissions</font></u><font size=2>. Nothing in this Agreement is intended to be, or will be deemed to be, an admission of liability by the Executive or the Company to each other, or an admission that they or any of their agents, affiliates, or employees have violated any state, federal or local statute, regulation or ordinance or any principle of common law of any jurisdiction, or that they have engaged in any wrongdoing towards each other.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(l)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Code Section 409A</font></u><font size=2>. It is intended that any amounts payable under this Agreement and the exercise of authority or discretion hereunder shall comply with Section&nbsp;409A of the Internal Revenue Code of 1986, as amended (including the Treasury regulations and other published guidance relating thereto) (&#147;Code Section&nbsp;409A&#148;). To the extent any amount payable under this Agreement would trigger the additional tax imposed by Code Section&nbsp;409A, this Agreement shall be modified to avoid such additional tax while preserving any affected payment or benefit to the extent reasonably practicable. If the Executive is a &#147;specified employee&#148; of the Company and its affiliates (as defined in Treasury Regulation Section&nbsp;1.409A-1(i)), then the Executive shall be subject to a
delay of six&nbsp;(6) months and one&nbsp;(1) day following the Effective Date to receive payments provided hereunder to the extent such amounts are subject to Code Section&nbsp;409A.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><i><font size=2>Signature page is the next page.</font></i></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>7</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><i><font size=2>Signature page to Separation Agreement.</font></i></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:left;'><font size=2>IN WITNESS WHEREOF, this Agreement has been duly executed by the parties on the Effective Date.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>PRENTICE CAPITAL MANAGEMENT, LP</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Matthew Hoffman</font></u></p>


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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Matthew Hoffman</font></p> </td> </tr></table>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Its:</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>General Counsel</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>ASCENDIA BRANDS, INC.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Andrew Sheldrick</font></u></p>


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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Andrew Sheldrick</font></p> </td> </tr></table>
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            <p  style='margin-bottom:0in; page-break-after:avoid'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Its:</font></p> </td>
        <td width="117" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>General Counsel</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>EXECUTIVE:</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Joseph A. Falsetti</font></u></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>Joseph A. Falsetti</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>DANA HOLDINGS, LLC</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Joseph A. Falsetti</font></u></p>


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            <p  style='margin-bottom:0in; page-break-after:avoid'><font size=1>&nbsp;</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Joseph A. Falsetti</font></p> </td> </tr></table>
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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Its:</font></p> </td>
        <td width="73" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Manager</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>8</font></p>

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<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><B><font SIZE=2>EXHIBIT A</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><B><font SIZE=2>MUTUAL RELEASE OF CLAIMS</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>THIS MUTUAL RELEASE OF CLAIMS (this &#147;Release&#148;) is entered into as of March&nbsp;21, 2008, by and among Joseph A. Falsetti (&#147;Executive&#148;), Dana Holdings, LLC (together with its owners, members, managers, affiliates, subsidiaries, successors and assigns, &#147;Dana&#148;), Prentice Capital Management, LP (together with its owners, members, managers, affiliates, subsidiaries, successors and assigns, &#147;Prentice&#148;), and Ascendia Brands, Inc., a Delaware corporation (&#147;Company&#148;). Capitalized terms used but not defined herein shall have the meanings ascribed to such terms in the Separation Agreement dated as of March&nbsp;21, 2008, by and among the Company, Prentice, Dana and Executive (the &#147;Separation Agreement&#148;).</font></p>


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            <p  style='text-indent:0in'><font size=1>&nbsp;</font></p> </td>
        <td width="48" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><font size=2>1.</font></p> </td>
        <td width="161" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><font size=2>Release by Executive.</font></p> </td> </tr></table>
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<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executive, on behalf of himself and his heirs, legal representatives, successors and assigns, and each of them, for good and valuable consideration as set forth in the Separation Agreement, does hereby unconditionally, knowingly and voluntarily release and forever discharge Prentice and the Company, and their respective present and former related companies, subsidiaries and affiliates, and all of their present and former executives, officers, directors, owners, shareholders, employees, agents and attorneys, including in their individual capacity, and each of its and their successors and assigns (hereinafter collectively the &#147;Company Released Parties&#148;), from any and all known or unknown claims, demands, actions or causes of action, liabilities, expenses and damages of any nature whatsoever, in law or in equity, asserted or not
asserted, which Executive ever had or may presently have against the Company Released Parties that are based, in whole or in part, on facts, whether or not now known, existing on or prior to the Effective Date, including, without limitation, all matters that arise out of, or relate to, Executive&#146;s employment with, or services for, the Company or any of its affiliates, or the terms and conditions thereof, or the termination of such employment or services; provided, however, that nothing contained in this Section&nbsp;1 shall apply to, or release the Company Released Parties from, any rights and claims of Executive directly or indirectly arising from or under or related to (1)&nbsp;any incentive equity plans or agreements relating to shares, interests or other securities of the Company other than those specifically referenced in the Separation Agreement; (2)&nbsp;any obligation or commitment of Prentice or the Company arising under or preserved by the Separation Agreement;
(3)&nbsp;the Consolidated Omnibus Budget Reconciliation Act (COBRA) of 1985; (4)&nbsp;any profit-sharing and/or retirement plans or benefits in which Executive has vested rights; or (5)&nbsp;any rights to assert any defenses in any action or proceeding.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font
size=2>(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Except as set forth above, the claims released by Executive include any and all
claims under federal, state or local laws pertaining to employment, discrimination or pay, including, without limitation, any claims
under: (1)&nbsp;the Americans with Disabilities Act; the Family and Medical Leave Act of 1992; Title VII of the Civil Rights Act of
1964; 42 U.S.C. Section&nbsp;1981; the Older Workers Benefit Protection Act; the Age Discrimination in Employment Act of 1967, as
amended; the Employee Retirement Income Security Act of 1974, as amended; the Civil Rights Act of 1866, 1871, 1964, and 1991; the
Rehabilitation Act of 1973; the Equal Pay Act of 1963; the Vietnam Veteran&#146;s Readjustment Assistance Act of 1974; the
Occupational Safety and Health Act; and the Immigration Reform and Control Act of 1986; and any and all</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>A-1</font></p>

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<font size=2>other federal, state or local laws, statutes, ordinances, or regulations pertaining to employment, discrimination or pay; (2)&nbsp;any state tort law theories under which an action could have been brought, including, but not limited to, claims of negligence, negligent supervision, training and retention or defamation; (3)&nbsp;any claims of alleged fraud and/or inducement, including alleged inducement to enter into this Release; (4)&nbsp;any and all other tort claims; (5)&nbsp;all claims for attorneys&#146; fees and costs; (6)&nbsp;all claims for physical, mental, emotional, and/or pecuniary injuries, losses and damages of every kind, including but not limited to earnings, punitive, liquidated and compensatory damages,
and employee benefits; (7)&nbsp;any and all claims whatsoever arising under any of the Company Released Parties&#146; express or implied contract or under any federal, state, or local law, ordinance, or regulation, or the Constitution of New Jersey or of the United States; (8)&nbsp;any and all claims whatsoever against any of the Company Released Parties for wages, bonuses, benefits, fringe benefits, vacation pay, or other compensation or for any damages, fees, costs, or benefits; and (9)&nbsp;any and all claims whatsoever to reinstatement.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Release by Dana</font></u><font size=2>. Dana, on behalf of itself and its members and any former or present related companies, affiliates or subsidiaries, does hereby unconditionally, knowingly and voluntarily release and forever discharge the Company Released Parties from any and all known or unknown claims, demands, actions or causes of action, liabilities, expenses and damages of any nature whatsoever, in law or in equity, asserted or not asserted, which Dana ever had or may presently have against the Company Released Parties that are based, in whole or in part, on facts, whether or not now known, existing on or prior to the Effective Date, including, without limitation, all matters that arise out of, or relate to, Dana&#146;s equity interests in the Company or any of its affiliates or any transaction
involving Dana and any of the Company Released Parties; provided, however, that nothing contained in this Section&nbsp;2 shall apply to, or release the Company Released Parties from, any rights and claims of Dana directly or indirectly arising from or under or related to any obligation or commitment of the Company Released Parties under the Separation Agreement.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:justify;'><font size=2>3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</font><u><font size=2>Release by Prentice and Company</font></u><font size=2>. Prentice and the Company, each on behalf of itself and the applicable Company Released Parties, does hereby unconditionally, knowingly and voluntarily release and forever discharge Executive and Dana from any and all known or unknown claims, demands, actions or causes of action, liabilities, expenses and damages of any nature whatsoever, in law or in equity, asserted or not asserted, which the Company Released Parties ever had or may presently have against Executive or Dana that are based, in whole or in part, on facts, whether or not now known, existing on or prior to the Effective Date, including, without limitation, all matters that arise out of, or relate to, (i)&nbsp;Executive&#146;s employment with, or services for, the Company or any of its
affiliates, or the terms and conditions thereof, or the termination of such employment or services and (ii)&nbsp;Dana&#146;s equity interests in the Company or any of its affiliates or any transaction involving the Company or Prentice and Dana; provided, however, that nothing contained in this Section&nbsp;3 shall apply to, or release Executive or Dana from, any rights and claims of the Company Released Parties directly or indirectly arising from or under or related to any obligation or commitment of Executive or Dana under the Separation Agreement.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>A-2</font></p>

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            <p  style='text-indent:0in;page-break-after:avoid'><font size=1>&nbsp;</font></p> </td>
        <td width="48" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><font size=2>4.</font></p> </td>
        <td width="221" nowrap valign=top style='padding:0in 0in 12.0pt 0in; '>
            <p style='margin-left:0pt;text-indent:0pt;text-align:justify;margin-top:0pt;margin-bottom:0pt'><u><font size=2>Review and Revocation Period</font></u><font size=2>.</font></p> </td> </tr></table>
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<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2> (a)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executive acknowledges that he has been given the opportunity to review and consider this Release for twenty-one&nbsp;(21) days from the date he received a copy. If he elects to sign before the expiration of the twenty-one&nbsp;(21) days, Executive acknowledges that he will have chosen, of his own free will without any duress, to waive his right to the full twenty-one&nbsp;(21) day period. </font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executive may revoke this Release after signing it by giving written notice to Ascendia Brands, Inc., 100 American Metro Boulevard, Suite 108, Hamilton, NJ 08619, Attention: General Counsel, within seven&nbsp;(7) days after signing it. This Release, provided it is not revoked, will be effective on the eighth&nbsp;(8th) day after execution (the &#147;Release Effective Date&#148;).</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(c)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executive acknowledges that he has been advised to consult with an attorney prior to signing this Release.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:1in;text-align:justify;'><font size=2>(d)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Executive is signing this Release knowingly, voluntarily and with full understanding of its terms and effects. Executive is signing this Release of his own free will without any duress, being fully informed and after due deliberation. Executive voluntarily accepts the consideration provided to him for the purpose of making full and final settlement of all claims referred to above. This Release shall be governed by and construed in accordance with the laws of the State of New Jersey.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><i><font size=2>Signature page is next page.</font></i></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>A-3</font></p>

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<i><font size=2>Signature page to Mutual Release.</font></i></p>

<p style=' margin-bottom:12pt; margin-top:0pt; text-indent:0.5in;text-align:left;'><font size=2>IN WITNESS WHEREOF, the parties have duly executed and delivered this Release as of the day and year first written above.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>PRENTICE CAPITAL MANAGEMENT, LP</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Matthew Hoffman</font></u></p>


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            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
        <td width="129" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Matthew Hoffman</font></p> </td> </tr></table>
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        <td width="24" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Its:</font></p> </td>
        <td width="117" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>General Counsel</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>ASCENDIA BRANDS, INC.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Andrew Sheldrick</font></u></p>


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<table border="0" cellspacing=0 cellpadding=0 width="461" style='border-collapse:collapse; '>
    <tr >
        <td width="312" nowrap valign=top >
            <p  style='margin-bottom:0in; page-break-after:avoid'><font size=1>&nbsp;</font></p> </td>
        <td width="24" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
        <td width="125" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Andrew Sheldrick</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>Its:  General Counsel</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>EXECUTIVE:</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Joseph A. Falsetti</font></u></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>Joseph A. Falsetti</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font SIZE=2>DANA HOLDINGS, LLC</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt; margin-left:3.25in;text-align:left;'><u><font size=2>/s/ Joseph A. Falsetti</font></u></p>


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<table border="0" cellspacing=0 cellpadding=0 width="460" style='border-collapse:collapse'>
    <tr >
        <td width="312" nowrap valign=top >
            <p  style='margin-bottom:0in; page-break-after:avoid'><font size=1>&nbsp;</font></p> </td>
        <td width="24" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>By:</font></p> </td>
        <td width="124" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Joseph A. Falsetti</font></p> </td> </tr></table>
</div>



<div align=left>

<table border="0" cellspacing=0 cellpadding=0 width="409" style='border-collapse:collapse'>
    <tr >
        <td width="312" nowrap valign=top >
            <p  style='margin-bottom:0in; page-break-after:avoid'><font size=1>&nbsp;</font></p> </td>
        <td width="24" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Its:</font></p> </td>
        <td width="73" nowrap valign=top >
            <p style='margin-left:0pt;text-indent:0pt;text-align:left;margin-top:0pt;margin-bottom:0pt'><font size=2>Manager</font></p> </td> </tr></table>
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<p style=' margin-bottom:0pt; margin-top:0pt;text-align:left;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:center;'><font size=2>A-4</font></p>

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<DOCUMENT>
<TYPE>EX-99
<SEQUENCE>3
<FILENAME>ex991.htm
<DESCRIPTION>PRESS RELEASE DATED MARCH 24, 2008
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<p style=' margin-bottom:0pt; margin-top:0pt;text-align:right;'><b><font size=2>Exhibit 99.1</font></b></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:right;'><font size=2>&nbsp;</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:right;line-height:125%;'><img src="img1.jpg"><br> </p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:center;'><B><font SIZE=2>FALSETTI RESIGNS AS ASCENDIA CHAIRMAN</font></B></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>Hamilton, NJ &#150; March 24, 2008 -- Ascendia Brands, Inc. (Pink Sheets:ASCB) today announced that Joseph A. Falsetti has resigned as Executive Chairman of the Company and as a member of its Board of Directors, effective March 21, 2008. Ascendia and Mr.&nbsp;Falsetti have entered into a Separation Agreement under which Mr.&nbsp;Falsettti agreed to the termination of his employment agreement entered into on February 12, 2007 and forfeited rights to certain incentive stock options, in return for mutually agreed-upon severance payments. </font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><u><b><font size=2>About Ascendia Brands</font></b></u></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>Ascendia Brands, Inc. is a leader in the value and premium value segments of the health and beauty care products sector. In November 2005, Ascendia expanded its range of product offerings through the acquisition of a series of brands, including </font><i><font size=2>Baby Magic</font></i><font size=2><sup>&reg;</sup>, </font><i><font size=2>Binaca</font></i><font size=2><sup>&reg;</sup>, </font><i><font size=2>Mr.</font></i><font size=2>&nbsp;</font><i><font size=2>Bubble</font></i><font size=2><sup>&reg;</sup> and </font><i><font size=2>Ogilvie</font></i><font size=2><sup>&reg;,</sup> and in February 2007 it acquired the </font><i><font size=2>Calgon</font></i><font size=2><sup>&#153;*</sup> and </font><i><font size=2>the healing garden</font></i><font size=2><sup>&reg;</sup> brands. The Company is headquartered in Hamilton, New Jersey, and operates two manufacturing facilities, in Binghamton, New York,
and Toronto, Canada. Visit http://www.ascendiabrands.com for additional information.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>Certain statements contained herein may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, 21E of the Exchange Act of 1934 and/or the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, statements regarding business plans, future regulatory environment and approval and, the Company&#146;s ability to comply with the rules and policies of independent regulatory agencies. Although the Company believes the statements contained herein to be accurate as of the date they were made, it can give no assurance that such expectations will prove to be correct. The Company undertakes no obligation to update these forward-looking statements.</font></p>

<p style=' margin-bottom:12pt; margin-top:0pt;text-align:justify;'><font size=2>*</font><i><font size=2>Calgon</font></i><font size=2> is a licensed trademark.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:justify;'><u><font size=2>Investor Relations Contact</font></u><font size=2>:</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:justify;'><font size=2>John G. Nesbett/Jennifer Belodeau</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:justify;'><font size=2>IMS, Inc.</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:justify;'><font size=2>(203) 972-9200</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:justify;'><font size=2>jnesbett@institutionalms.com</font></p>

<p style=' margin-bottom:0pt; margin-top:0pt;text-align:left;'><font size=2>&nbsp;</font></p>

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