
<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED FINANCIAL STATEMENTS FOR THE QUARTERLY PERIODS ENDED
MARCH 31, 1997, AND MARCH 31, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<CIK>                         0000854152
<NAME>                        ACTV, INC.
       
<S>                            <C>               <C>        
<PERIOD-TYPE>                        3-Mos             3-Mos
<FISCAL-YEAR-END>              DEC-31-1997       DEC-31-1998
<PERIOD-START>                  JAN-1-1997        JAN-1-1998
<PERIOD-END>                   MAR-31-1997       MAR-31-1998
<CASH>                           4,134,200         3,071,619
<SECURITIES>                             0                 0
<RECEIVABLES>                      933,344           560,944
<ALLOWANCES>                             0            43,188
<INVENTORY>                        328,411           237,757
<CURRENT-ASSETS>                 5,632,400         4,225,555
<PP&E>                           1,542,739         3,599,145
<DEPRECIATION>                     769,928         1,006,065
<TOTAL-ASSETS>                   9,743,823        10,976,197
<CURRENT-LIABILITIES>            2,195,943         2,088,363
<BONDS>                                  0         3,679,877
<PREFERRED-MANDATORY>                    0                 0
<PREFERRED>                              0             8,620
<COMMON>                         1,183,874         1,698,058
<OTHER-SE>                       2,702,711         3,501,279
<TOTAL-LIABILITY-AND-EQUITY>     9,743,823        10,976,197
<SALES>                            907,944           361,247
<TOTAL-REVENUES>                   907,944           361,247
<CGS>                              279,491            47,603
<TOTAL-COSTS>                    2,208,671         2,406,230
<OTHER-EXPENSES>                   124,221           479,507
<LOSS-PROVISION>                         0                 0
<INTEREST-EXPENSE>                       0           200,044
<INCOME-PRETAX>                (2,771,302)       (2,772,137)
<INCOME-TAX>                             0                 0
<INCOME-CONTINUING>            (2,771,302)       (2,772,137)
<DISCONTINUED>                           0                 0
<EXTRAORDINARY>                          0                 0
<CHANGES>                                0                 0
<NET-INCOME>                   (2,271,302)       (2,772,137)
<EPS-PRIMARY>                          .19             (.17)
<EPS-DILUTED>                          .19             (.17)
                               

</TABLE>
