
<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
JUST TOYS,INC. FINANCIAL STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                        DEC-31-2000
<PERIOD-START>                           JAN-01-2000
<PERIOD-END>                             SEP-30-2000
<CASH>                                       232,196
<SECURITIES>                                       0
<RECEIVABLES>                                922,628
<ALLOWANCES>                                  69,467
<INVENTORY>                                1,994,798
<CURRENT-ASSETS>                           4,731,610
<PP&E>                                     8,078,410
<DEPRECIATION>                             5,714,345
<TOTAL-ASSETS>                             7,427,528
<CURRENT-LIABILITIES>                      5,410,849
<BONDS>                                            0
<PREFERRED-MANDATORY>                        312,213
<PREFERRED>                                        0
<COMMON>                                      22,516
<OTHER-SE>                                 1,681,950
<TOTAL-LIABILITY-AND-EQUITY>               7,427,528
<SALES>                                    9,958,190
<TOTAL-REVENUES>                           9,958,190
<CGS>                                      6,177,889
<TOTAL-COSTS>                              5,217,572
<OTHER-EXPENSES>                                   0
<LOSS-PROVISION>                                   0
<INTEREST-EXPENSE>                           382,975
<INCOME-PRETAX>                            (1,820,246)
<INCOME-TAX>                                       0
<INCOME-CONTINUING>                        (1,820,246)
<DISCONTINUED>                                     0
<EXTRAORDINARY>                                    0
<CHANGES>                                          0
<NET-INCOME>                               (1,820,246)
<EPS-BASIC>                                     (0.83)
 <EPS-DILUTED>                                  (0.83)



</TABLE>
