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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 Kkh4iwqr1Iw0mN5DfzjD176HmXqYUaRKI/TQOlaZaNzjocuOdE5RK17pvHDkedB5
 QzMd0w91cV/SBn0YyS0T5g==

<SEC-DOCUMENT>0000950147-96-000344.txt : 19960816
<SEC-HEADER>0000950147-96-000344.hdr.sgml : 19960816
ACCESSION NUMBER:		0000950147-96-000344
CONFORMED SUBMISSION TYPE:	10QSB
PUBLIC DOCUMENT COUNT:		5
CONFORMED PERIOD OF REPORT:	19960630
FILED AS OF DATE:		19960814
SROS:			NASD

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ACTION PERFORMANCE COMPANIES INC
		CENTRAL INDEX KEY:			0000892147
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-MISC DURABLE GOODS [5090]
		IRS NUMBER:				860704792
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0930

	FILING VALUES:
		FORM TYPE:		10QSB
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21630
		FILM NUMBER:		96611664

	BUSINESS ADDRESS:	
		STREET 1:		2401 W 1ST ST
		STREET 2:		STE 130
		CITY:			TEMPE
		STATE:			AZ
		ZIP:			85281
		BUSINESS PHONE:		6028940100

	MAIL ADDRESS:	
		STREET 1:		2401 W 1ST STREET
		CITY:			TEMPE
		STATE:			AZ
		ZIP:			85281
</SEC-HEADER>
<DOCUMENT>
<TYPE>10QSB
<SEQUENCE>1
<FILENAME>000095014796000344-001-seq1-10qsb.txt
<DESCRIPTION>FORM 10-QSB
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-10.32
<SEQUENCE>2
<FILENAME>000095014796000344-002-seq2-ex-10-32.txt
<DESCRIPTION>CREDIT AGREEMENT
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-11.1
<SEQUENCE>3
<FILENAME>000095014796000344-003-seq3-ex-11-1.txt
<DESCRIPTION>COMPUTATION OF PRIMARY EARNINGS PER SHARE
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-11.2
<SEQUENCE>4
<FILENAME>000095014796000344-004-seq4-ex-11-2.txt
<DESCRIPTION>COMPUTATION OF FULLY DILUTED EARNINGS
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-27
<SEQUENCE>5
<FILENAME>000095014796000344-005-seq5-ex-27.txt
<DESCRIPTION>FINANCIAL DATA SCHEDULE
</DOCUMENT>
</SUBMISSION>