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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0000950147-97-000550.txt : 19970815
<SEC-HEADER>0000950147-97-000550.hdr.sgml : 19970815
ACCESSION NUMBER:		0000950147-97-000550
CONFORMED SUBMISSION TYPE:	10-Q
PUBLIC DOCUMENT COUNT:		4
CONFORMED PERIOD OF REPORT:	19970630
FILED AS OF DATE:		19970814
SROS:			NASD

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ACTION PERFORMANCE COMPANIES INC
		CENTRAL INDEX KEY:			0000892147
		STANDARD INDUSTRIAL CLASSIFICATION:	WHOLESALE-MISC DURABLE GOODS [5090]
		IRS NUMBER:				860704792
		STATE OF INCORPORATION:			AZ
		FISCAL YEAR END:			0930

	FILING VALUES:
		FORM TYPE:		10-Q
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-21630
		FILM NUMBER:		97662904

	BUSINESS ADDRESS:	
		STREET 1:		2401 W 1ST ST
		STREET 2:		STE 130
		CITY:			TEMPE
		STATE:			AZ
		ZIP:			85281
		BUSINESS PHONE:		6028940100

	MAIL ADDRESS:	
		STREET 1:		2401 W 1ST STREET
		CITY:			TEMPE
		STATE:			AZ
		ZIP:			85281
</SEC-HEADER>
<DOCUMENT>
<TYPE>10-Q
<SEQUENCE>1
<FILENAME>000095014797000550-001-seq1-10-q.txt
<DESCRIPTION>QUARTERLY REPORT
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-11.1
<SEQUENCE>2
<FILENAME>000095014797000550-002-seq2-ex-11-1.txt
<DESCRIPTION>COMPUTATION OF PRIMARY EARNINGS PER SHARE
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-11.2
<SEQUENCE>3
<FILENAME>000095014797000550-003-seq3-ex-11-2.txt
<DESCRIPTION>COMPUTATION OF FULLY DILUTED EARNINGS PER SHARE
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-27
<SEQUENCE>4
<FILENAME>000095014797000550-004-seq4-ex-27.txt
<DESCRIPTION>FINANCIAL DATA SCHEDULE
</DOCUMENT>
</SUBMISSION>