0000902664-05-001123 SC 13G 1 20050512 20050512 ACTION PERFORMANCE COMPANIES INC 0000892147 5090 860704792 AZ 0930 SC 13G 34 005-45273 05825076 1480 SOUTH HOHOKAM DRIVE TEMPE AZ 85281 6023373700 1480 SOUTH HOHOKAM DRIVE TEMPE AZ 85281 Prentice Capital Management, LP 0001326150 731728931 DE 1231 SC 13G 900 THIRD AVENUE, 11TH FLOOR NEW YORK NY 10022 (212) 756-8040 900 THIRD AVENUE, 11TH FLOOR NEW YORK NY 10022 SC 13G 1 p05-0523actionperformance.txt PRENTICE CAPITAL MGMT, LP/ ACTION PERFORMANCE