<SUBMISSION>
<ACCESSION-NUMBER>0000950153-05-001818
<TYPE>8-K
<PUBLIC-DOCUMENT-COUNT>2
<PERIOD>20050728
<ITEMS>1.01
<ITEMS>5.02
<ITEMS>9.01
<FILING-DATE>20050802
<DATE-OF-FILING-DATE-CHANGE>20050801
<FILER>
<COMPANY-DATA>
<CONFORMED-NAME>ACTION PERFORMANCE COMPANIES INC
<CIK>0000892147
<ASSIGNED-SIC>5090
<IRS-NUMBER>860704792
<STATE-OF-INCORPORATION>AZ
<FISCAL-YEAR-END>0930
</COMPANY-DATA>
<FILING-VALUES>
<FORM-TYPE>8-K
<ACT>34
<FILE-NUMBER>001-11866
<FILM-NUMBER>05989832
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>1480 SOUTH HOHOKAM DRIVE
<CITY>TEMPE
<STATE>AZ
<ZIP>85281
<PHONE>6023373700
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>1480 SOUTH HOHOKAM DRIVE
<CITY>TEMPE
<STATE>AZ
<ZIP>85281
</MAIL-ADDRESS>
</FILER>
<DOCUMENT>
<TYPE>8-K
<SEQUENCE>1
<FILENAME>p71002e8vk.htm
<DESCRIPTION>8-K
<TEXT>
<HTML>
<HEAD>
<TITLE>e8vk</TITLE>
</HEAD>
<BODY bgcolor="#FFFFFF">
<!-- PAGEBREAK -->
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>
<DIV style="font-family: 'Times New Roman',Times,serif">



<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 1pt solid black; font-size: 1pt">&nbsp;</DIV>




<DIV align="center" style="font-size: 14pt; margin-top: 12pt"><B>UNITED STATES<BR>
SECURITIES AND EXCHANGE COMMISSION</B>
</DIV>

<DIV align="center" style="font-size: 12pt"><B>WASHINGTON, D.C. 20549</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><DIV align="center"><DIV style="font-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV>
</DIV>

<DIV align="center" style="font-size: 18pt; margin-top: 12pt"><B>FORM 8-K</B>
</DIV>


<DIV align="center" style="font-size: 12pt; margin-top: 12pt"><B>CURRENT REPORT<BR>
Pursuant to Section&nbsp;13 or 15(d) of the Securities Exchange Act of 1934</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 12pt"><B>Date of report (Date of earliest event reported): July&nbsp;28, 2005</B>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><DIV align="center"><DIV style="font-size: 3pt; margin-top: 16pt; width: 26%; border-top: 1px solid #000000">&nbsp;</DIV></DIV>
</DIV>

<DIV align="center" style="font-size: 24pt; margin-top: 12pt"><B>ACTION PERFORMANCE<BR>
COMPANIES, INC.</B>
</DIV>

<DIV align="center" style="font-size: 10pt"><B>(Exact Name of Registrant as Specified in its Charter)</B></DIV>


<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="30%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="30%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="30%">&nbsp;</TD>
</TR>
<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom">
    <TD align="center" valign="top"><B>Arizona</B>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>0-21630</B>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>86-0704792</B></TD>
</TR>
<TR valign="bottom">
    <TD align="center" valign="top"><B><DIV style="margin-top: 1px"><FONT style="border-top: 1px solid #000000">(State or Other Jurisdiction</FONT></DIV>
of Incorporation)</B>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B><DIV style="margin-top: 1px"><FONT style="border-top: 1px solid #000000">(Commission File</FONT></DIV>
Number)</B>
</TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B><DIV style="margin-top: 1px"><FONT style="border-top: 1px solid #000000"> (IRS Employer</FONT></DIV>
Identification No.)</B></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>

<DIV align="center">
<TABLE style="font-size: 10pt" cellspacing="0" border="0" cellpadding="0" width="100%">
<!-- Begin Table Head -->
<TR valign="bottom">
    <TD width="80%">&nbsp;</TD>
    <TD width="5%">&nbsp;</TD>
    <TD width="15%">&nbsp;</TD>
</TR>
<!-- End Table Head -->
<!-- Begin Table Body -->
<TR valign="bottom">
    <TD align="center" valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>1480 South Hohokam Drive, Tempe, Arizona</B>
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>85281</B></TD>
</TR>
<TR style="font-size: 1px">
    <TD colspan="3" valign="top" align="left" style="border-top: 1px solid #000000">&nbsp;</TD>
</TR>
<TR valign="bottom">
    <TD align="center" valign="top"><DIV style="margin-left:0px; text-indent:-0px"><B>(Address of Principal Executive Office)</B>
</DIV></TD>
    <TD>&nbsp;</TD>
    <TD align="center" valign="top"><B>(Zip Code)</B></TD>
</TR>
<!-- End Table Body -->
</TABLE>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><B>(602)&nbsp;337-3700</B><BR>
<DIV style="margin-top: 1px"><FONT style="border-top: 1px solid #000000"><B>(Registrant&#146;s telephone number, including area code)</B></FONT></DIV>
</DIV>


<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><DIV style="margin-top: 1px"><FONT style="border-top: 1px solid #000000"><B>(Former Name or Former Address, if Changed Since Last Report)</B></FONT></DIV>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (<I>see </I>General Instruction A.2. below):
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><FONT face="Wingdings">&#111;</FONT></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Written communications pursuant to Rule&nbsp;425 under the Securities Act (17
CFR 230.425)</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><FONT face="Wingdings">&#111;</FONT></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Soliciting material pursuant to Rule&nbsp;14a-12 under the Exchange Act (17
CFR 240.14a-12)</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><FONT face="Wingdings">&#111;</FONT></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Pre-commencement communications pursuant to Rule&nbsp;14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))</TD>
</TR>

<TR>
    <TD style="font-size: 6pt">&nbsp;</TD>
</TR>
<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left"><FONT face="Wingdings">&#111;</FONT></TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Pre-commencement communications pursuant to Rule&nbsp;13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))</TD>
</TR>

</TABLE>
</DIV>

<DIV style="width: 100%; border-bottom: 1pt solid black; margin-top: 10pt; font-size: 1pt">&nbsp;</DIV>
<DIV style="width: 100%; border-bottom: 2pt solid black; font-size: 1pt">&nbsp;</DIV>





<P align="center" style="font-size: 10pt">&nbsp;
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">

<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><B>Item&nbsp;1.01 Entry into a Material Definitive Agreement</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><B>Item&nbsp;5.02 Departure of Directors or Principal of Principal Officers
Officers; Election of Directors;
Appointment</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;On July&nbsp;28, 2005, Action Performance announced that it has appointed Herbert M. Baum as
Executive Chairman of the Company. Mr.&nbsp;Baum, who has served as a director of Action Performance
since 2000, was previously the President and Chief Executive Officer of the Dial Corporation, which
develops and markets a diversified line of consumer products under various brand names. Fred
Wagenhals will continue to serve as Chairman of the Board of Directors and CEO.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In connection with this appointment, Mr.&nbsp;Baum has resigned from the compensation committee and
the nominating/corporate governance committee. In addition, Mr.&nbsp;Baum will no longer serve as the
&#147;Lead Director.&#148; Roy Herberger, an independent director since 2002, has been elected by the Board
to serve as Lead Director, and Anne Mariucci, an independent director, has been appointed as Chair
of the Compensation Committee.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;A copy of the press release announcing these events is attached to this Form 8-K as Exhibit
99.1 and incorporated by reference.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 12pt"><B>Item&nbsp;9.01. Financial Statements and Exhibits</B>
</DIV>


<DIV style="margin-top: 6pt">
<TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">

<TR valign="top" style="font-size: 10pt; color: #000000; background: transparent">
    <TD width="2%" style="background: transparent">&nbsp;</TD>
    <TD width="3%" nowrap align="left">99.1</TD>
    <TD width="1%">&nbsp;</TD>
    <TD>Press Release of Action Performance Companies, Inc. dated August&nbsp;1, 2005.</TD>
</TR>

</TABLE>
</DIV>
<P align="center" style="font-size: 10pt">&nbsp;
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">


<DIV style="margin-top: 6pt"><TABLE width="100%" border="0" cellpadding="0" cellspacing="0" style="font-size: 10pt">



</TABLE>
</DIV>

<DIV align="center" style="font-size: 10pt; margin-top: 18pt">SIGNATURES
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly
caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 12pt">Dated: August&nbsp;1, 2005
</DIV>


<TABLE width="100%" border="0" cellspacing="0" cellpadding="0" style="font-size: 10pt">
<TR>
    <TD width="48%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="1%">&nbsp;</TD>
    <TD width="35%">&nbsp;</TD>
    <TD width="15%">&nbsp;</TD>
</TR>
<TR>
    <TD valign="top" align="left">&nbsp;</TD>
    <TD colspan="3" align="left">ACTION PERFORMANCE<BR>
COMPANIES, INC.<BR>
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD colspan="3" style="border-bottom: 1px solid #000000" align="left">/s/   David M. Riddiford
&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD colspan="3" align="left">By:   David M. Riddiford&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR><TR>
    <TD align="left">&nbsp;</TD>
    <TD colspan="3" align="left">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Chief Financial Officer, Secretary and
&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Treasurer&nbsp;</TD>
    <TD>&nbsp;</TD>
</TR>
<TR>
    <TD colspan="5">&nbsp;</TD>
</TR>
</TABLE>


<P align="center" style="font-size: 10pt">&nbsp;
</DIV>


</BODY>
</HTML>
</TEXT>
</DOCUMENT>
<DOCUMENT>
<TYPE>EX-99.1
<SEQUENCE>2
<FILENAME>p71002exv99w1.htm
<DESCRIPTION>EXHIBIT 99.1
<TEXT>
<HTML>
<HEAD>
<TITLE>exv99w1</TITLE>
</HEAD>
<BODY bgcolor="#FFFFFF">
<!-- PAGEBREAK -->
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>
<DIV style="font-family: 'Times New Roman',Times,serif">



<DIV align="center" style="font-size: 10pt; margin-top: 18pt"><B><I>ACTION PERFORMANCE ANNOUNCES ADDITION OF HERBERT M. BAUM<BR>
TO MANAGEMENT TEAM</I></B>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>PHOENIX </B>&#151; August&nbsp;1, 2005 &#151; Action Performance Companies, Inc. (NYSE:ATN &#151; News), the leader in the
design, marketing, promotion, and distribution of licensed motorsports merchandise, today announced
that Herbert M. Baum has been appointed the Executive Chairman of the Company. He will also remain
on the Board of Directors. Company founder Fred Wagenhals will remain Chairman of the Board and
Chief Executive Officer of the Company.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">From August&nbsp;2000 to May&nbsp;2005, Herb Baum served as Chairman, President and Chief Executive Officer
of the Dial Corporation, which develops and markets a diversified line of consumer products under
various major brand names. Mr.&nbsp;Baum&#146;s previous experience includes President and Chief Operating
Officer of Hasbro Inc., a multi-billion dollar designer and manufacturer of toys, games and
interactive software, Chairman and Chief Executive Officer of Quaker State Corporation and
President of Campbell Soup Company-North and South America. Mr.&nbsp;Baum serves on the boards of
directors of America West Holdings Corporation, Meredith Corporation, Playtex Products, Inc. and
Pepsi Americas, Inc., all public companies.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Mr.&nbsp;Wagenhals, Chairman and Chief Executive Officer states: &#147;I am pleased to have Herb take a
leading role with the Company&#146;s management team. We are anxious to tap into his expertise
regarding our financial goals, present a stronger face on Wall Street, changing our distribution
model, revitalize our products lines, and assist in our operations and strategic alternatives.&#148;
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Mr.&nbsp;Baum stated: &#147;Fred has been the driving force behind motorsports licensing, and I look forward
to working with him and his entire management team to best utilize the significant licensing assets
he has acquired for Action. I intend to support the &#147;new fresh look&#148; that management has put in
place to maximize Action&#146;s assets and shareholder value.&#148;
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Mr.&nbsp;Baum will remain on Action&#146;s Board of Directors, where he has served since 2000 and, most
recently, as the Lead Director. However, Roy Herberger, an independent director since 2002, will
take over Mr.&nbsp;Baum&#146;s role as the Board&#146;s Lead Director. Mr.&nbsp;Baum has also stepped down from the
compensation committee and the nominating/corporate governance committee. Director Anne Mariucci
will chair the compensation committee.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">A conference call regarding third quarter earnings will be held at 5:00 p.m. (EDT)&nbsp;on August&nbsp;2,
2005 and will be broadcast live over the internet.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">The conference call will be hosted by Herbert M. Baum, Executive Chairman and Fred Wagenhals,
Founder, Chairman and CEO , followed by a question and answer session. Interested investors and
other parties may listen to the simultaneous webcast of the
</DIV>


<P align="center" style="font-size: 10pt">&nbsp;
</DIV>

<!-- PAGEBREAK -->
<P><HR noshade><P>
<H5 align="left" style="page-break-before:always">&nbsp;</H5><P>

<DIV style="font-family: 'Times New Roman',Times,serif">
<DIV align="left" style="font-size: 10pt; margin-top: 6pt">conference call by logging onto the Company&#146;s website at <U>http://www.action-performance.com</U>.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">During the conference call it is possible that the Company may make public disclosure of material
nonpublic information as well as forward-looking statements regarding the Company&#146;s business,
operations and financial condition.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">A replay of the conference call will be available through midnight (EDT)&nbsp;August&nbsp;9, 2005, by
dialing <B>(888)&nbsp;203-1112</B>, or <B>(719)&nbsp;457-0820 </B>for international participants. The pass code is
2422905. The reply also will be available at <U>http://www.action-performance.com</U> for thirty days
following the call.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>About Action Performance Companies:</B>
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and
distribution of licensed motorsports merchandise. The Company&#146;s products include a broad range of
motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired
memorabilia. Action Performance markets and distributes products through a variety of channels
including the Action Racing Collectables network of wholesale distributors, the Racing Collectables
Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass
retail and department stores, specialty dealers and select online retailers. For more information
about Action Performance and its many subsidiaries, please visit the company&#146;s corporate Web site
at <U>www.action-performance.com</U>.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">This press release contains forward-looking statements, including statements regarding our goal to
return to profitability and our future strategy regarding operating product lines and distribution
channels. The Company&#146;s actual results could differ materially from those set forth in these
forward-looking statements. Factors that might cause such differences include, among others, the
ability of the Company to successfully execute its business plan and integrate new management,
competitive pressures, acceptance of the Company&#146;s products and services in the marketplace, the
success of new marketing programs, the Company&#146;s ability to successfully execute its agreements
with other parties, general economic conditions, and other risks discussed in the Company&#146;s Form
10-K, dated September&nbsp;30, 2004, under the caption &#147;Business-Risk Factors&#148; and in Exhibit&nbsp;99.1 to
the Company&#146;s Form 10-Q dated March&nbsp;31, 2005, each of which is on file with the U.S. Securities and
Exchange Commission.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt">NOTE: For more information, including images related to this news release, please visit
<U>http://media.gm.com</U>.
</DIV>

<DIV align="left" style="font-size: 10pt; margin-top: 6pt"><B>CONTACTS:</B>
</DIV>


<DIV align="left" style="font-size: 10pt; margin-top: 6pt">David Riddiford, Chief Financial Officer<BR>
Action Performance Companies, Inc.<BR>
Phone:(602) 337-3999<BR>
E-mail: driddiford@Action-Performance.com
</DIV>


<P align="center" style="font-size: 10pt">&nbsp;
</DIV>


</BODY>
</HTML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
