0000902664-06-000643 SC 13G/A 1 20060214 20060214 ACTION PERFORMANCE COMPANIES INC 0000892147 5090 860704792 AZ 0930 SC 13G/A 34 005-45273 06609013 1480 SOUTH HOHOKAM DRIVE TEMPE AZ 85281 6023373700 1480 SOUTH HOHOKAM DRIVE TEMPE AZ 85281 Prentice Capital Management, LP 0001326150 731728931 DE 1231 SC 13G/A 900 THIRD AVENUE, 11TH FLOOR NEW YORK NY 10022 (212) 756-8040 900 THIRD AVENUE, 11TH FLOOR NEW YORK NY 10022 SC 13G/A 1 sc13ga.txt ACTION PERFORMANCE COMPANIES INC