
<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                  _________________________________________

                                 SCHEDULE 13D
                  Under the Securities Exchange Act of 1934
                             (Amendment No. ___)

                         EVERGREEN MEDIA CORPORATION
                       --------------------------------
                               (Name of Issuer)

                Class A Common Stock, Par Value $.01 Per Share
                ----------------------------------------------
                        (Title of Class of Securities)

                                 CUSIP NUMBER
                                 300248-10-1
                                 -----------
                                (CUSIP Number)

                              Scott K. Ginsburg
                         Evergreen Media Corporation
                           433 E. Las Colinas Blvd.
                                  Suite 1130
                               Irving, TX 75039
                                (972) 869-9020
                        ------------------------------
                (Name, Address and Telephone Number of Person
              Authorized to Receive Notices and Communications)

                                  Copies to:

                          John D. Watson, Jr., Esq.
                               Latham & Watkins
                        1001 Pennsylvania Avenue, N.W.
                                  Suite 1300
                            Washington, D.C. 20004
                                (202) 637-2200

                              February 19, 1997
           -------------------------------------------------------
           (Date of Event which Requires Filing of this Statement)

     If the filing person has previously filed a statement on Schedule 13G to
     report the acquisition which is subject of this Schedule 13D, and is filing
     this statement because of Rule 13d-1(b)(3) or (4), check the following box:
     [  ]

                                    Page 1
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                                 SCHEDULE 13D

CUSIP No. 300248-10-1

1.   Name of Reporting Persons:

     Scott K. Ginsburg

     IRS Identification Number of Above Person:

     SS# ###-##-####

2.   Check the Appropriate Box if a Member of a Group   (a) [ x ]
                                                        (b) [   ]

3.   SEC Use Only

4.   Source of Funds

     00 (see Item 3)
 
5.   Check Box if Disclosure of Legal Proceedings is
     Required Pursuant to Items 2(d) or 2(e)     [  ]

6.   Citizenship or Place of Organization

     United States

Number of Shares Beneficially Owned by Each Reporting Person with:
 
7.   Sole Voting Power:                                                    0
                                                                       ---------
 
8.   Shared Voting Power:                                              3,114,066
                                                                       ---------

9.   Sole Dispositive Power:                                           3,114,066
                                                                       ---------

10.  Shared Dispositive Power:                                             0
                                                                       ---------
 
11.  Aggregate Amount Beneficially Owned by Each    
     Reporting Person:  (See Items 4 and 5 Below)                      3,114,066
                                                                       ---------
 
12.  Check Box if the Aggregate Amount in Row (11)
     Excludes Certain Shares                                             [   ]

13.  Percent of Class Represented by Amount in Row (11):                  7.4%
                                                                       ---------
14.  Type of Reporting Person:

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Item 1.  Security and Issuer.
- -------  --------------------

         The title of the class of equity securities to which this Schedule 13D
relates is the Class A common stock, par value $.01 per share (the "Class A
Common Stock") of Evergreen Media Corporation, a Delaware corporation (the
"Issuer"). The Class A Common Stock is listed on The Nasdaq National Market,
under the symbol "EVGM." This Schedule 13D also describes transactions affecting
the Class B Common Stock, par value $.01 per share, of the Issuer (the "Class B
Common Stock"). Each share of Class B Common Stock is immediately convertible at
the option of the holder into one share of Class A Common Stock. The principal
executive office of the Issuer is 433 East Las Colinas Blvd., Suite 1130,
Irving, Texas 75039.


Item 2.  Identity and Background.
- -------  ------------------------

         (a)-(c), (f)  The name of the person filing this Schedule 13D is 
Scott K. Ginsburg, a United States citizen (Mr. Ginsburg is referred to herein
as the "Reporting Person").

         The Reporting Person is the President, Chief Executive Officer and 
Chairman of the Board of Directors of the Issuer. The principal occupation of
the Reporting Person is the performance of his duties as President, Chief
Executive Officer and Chairman of the Board of Directors of the Issuer. The
business address of the Reporting Person and the Issuer is c/o Evergreen Media
Corporation, 433 East Las Colinas Blvd., Suite 1130, Irving, TX 75039.

         (d) and (e).  During the last five years, the Reporting Person has 
not (i) been convicted in a criminal proceeding (excluding traffic violations or
similar misdemeanors) or (ii) been a party to a civil proceeding of a judicial
or administrative body of competent jurisdiction and as a result of such
proceeding was or is subject to a judgment, decree or final order enjoining
future violations of, or prohibiting or mandating activities subject to, federal
or state securities laws or finding any violation with respect to such laws.

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Item 3.  Source and Amount of Funds or Other Consideration.
- -------  --------------------------------------------------

         On March 2, 1994, the Reporting Person filed a Schedule 13G (the 
"Schedule 13G") with respect to the Issuer to report his holdings of shares of
Class B Common Stock that were acquired in transactions prior to the initial
public offering of the Class A Common Stock by the Issuer. These transactions
were described in the Registration Statement filed by the Issuer in connection
with its initial public offering. Amendments to the Reporting Person's Schedule
13G were filed on February 15, 1995 and February 14, 1996. This Schedule 13D is
being filed to report certain events affecting the Class B Common Stock owned by
the Reporting Person which occurred on February 19, 1997. The transactions that
occurred that give rise to the filing of this Schedule 13D are described in Item
4 below.

Item 4.  Purpose of Transaction.
- -------  -----------------------

         On February 19, 1997, the Issuer, Chancellor Broadcasting Company, a
Delaware corporation ("Chancellor"), and Chancellor Radio Broadcasting Company,
a Delaware corporation and subsidiary of Chancellor ("CRBC"), entered into an
Agreement and Plan of Merger (the "Merger Agreement"), providing for the merger
(the "Merger") of Chancellor and CRBC with and into the Issuer, whereupon the
separate existence of Chancellor and CRBC will cease and the Issuer will
continue as the surviving corporation.

         Upon the consummation of the Merger Agreement (the "Effective Time"),
(i) each share of Class A common stock of Chancellor, $.01 par value (the
"Chancellor A Common Stock") and each share of Class B common stock of
Chancellor, $.01 par value (the "Chancellor B Common Stock"; the Chancellor A
Common Stock and the Chancellor B Common Stock are referred to collectively as
the "Chancellor Common Stock") issued and outstanding immediately prior to the
Effective Time (other than any shares held as treasury shares by Chancellor)
will be converted into the right to receive 0.9091 validly issued, fully paid
and nonassessable shares of common stock of the surviving corporation, (ii) each
share of common stock of CRBC, par value $.01 per share, issued and outstanding
immediately prior to the Effective Time shall be canceled and (iii) each share
of Class A Common Stock and each share of the Class B Common Stock issued and
outstanding immediately prior to the Effective Time (other than any shares held
as treasury shares by the Issuer) will be converted into the right to receive
one validly issued, fully

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paid and nonassessable share of common stock of the surviving corporation.

         Because approval of the stockholders of the Issuer and of Chancellor
are required by applicable law in order to consummate the Merger, each of the
Issuer and Chancellor will submit the Merger to its respective stockholders for
approval.

         If the Merger is completed as planned, the board of directors of the 
surviving corporation will consist of three classes of directors. Class I
directors will hold their respective office from the Effective Time until the
1998 annual meeting of the surviving corporation and until his or her respective
successor is duly elected or appointed and qualified. Class II directors will
hold their respective office from the Effective Time until the 1999 annual
meeting of the surviving corporation and until his or her respective successor
is duly elected or appointed and qualified. Class III directors will hold their
respective office from the Effective Time until the 2000 annual meeting of the
surviving corporation and until his or her respective successor is duly elected
or appointed and qualified. At the Effective Time, the board of directors of the
surviving corporation will consist of the following individuals: (i) Class I --
Eric C. Neuman, Perry J. Lewis and Matrice Ellis-Kirk; (ii) Class II -- Lawrence
D. Stuart, Jr., Steven Dinetz, Jeffrey A. Marcus and James E. de Castro; and
(iii) Class III -- Thomas O. Hicks, Scott K. Ginsburg, John H. Massey and Thomas
J. Hodson.

         The Merger Agreement provides that, at the Effective Time, the
following individuals will become officers of the surviving corporation, until
the earlier of their resignation or removal or the election and qualification of
their successors, as the case may be: (i) Chairman of the Board -- Thomas O.
Hicks; (ii) President and Chief Executive Officer -- Scott K. Ginsburg; (iii) 
Co-Chief Operating Officers -- Steven Dinetz and James E. de Castro; and (iv)
Chief Financial Officer -- Matthew E. Devine. Other officers of the surviving
corporation shall be determined by the Issuer and Chancellor prior to the
Effective Time.

         If the Merger is completed as planned, at the Effective Time, (i) the
certificate of incorporation of the surviving corporation, as in effect
immediately prior to the Effective Time, shall be amended and restated in its
entirety as set forth in Annex I to the Merger Agreement and (ii) the bylaws of
the

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surviving corporation shall be as set forth in Annex II to the Merger Agreement.

         Concurrently with, and in order to induce Chancellor and the Issuer to
execute and deliver the Merger Agreement, the Reporting Person and the
shareholders of Chancellor listed on Exhibit 1 hereto (the "Principal Chancellor
Stockholders") entered into a Stockholders Agreement with the Issuer and
Chancellor (the "Stockholders Agreement"), dated February 19, 1996.

         Pursuant to the Stockholders Agreement, and subject to the terms and
conditions thereof, the Reporting Person agreed to vote all shares of Class B
Common Stock owned as of the date of the Stockholders Agreement, together with
all shares of Class A Common Stock or Class B Common Stock acquired by the
Reporting Person on or after the date of the Stockholders Agreement, in favor of
the Merger, the Merger Agreement and the transactions contemplated by the Merger
Agreement and against any Acquisition Proposal (as such term is defined in the
Merger Agreement) at any duly held meeting of the stockholders of the Issuer (an
"Issuer Stockholders Meeting") or pursuant to any action by written consent of
the stockholders of the Issuer. In connection therewith, the Reporting Person
appointed two directors of Chancellor, Thomas O. Hicks and Lawrence Stuart, Jr.,
as his true, lawful and irrevocable proxies and attorneys-in-fact to vote any
and all shares of Class A Common Stock or Class B Common Stock owned at any
Issuer Stockholders Meeting.

         As of the date of the Stockholders Agreement, the Reporting Person was
the record and beneficial owner of 3,114,066 shares of Class B Common Stock
(referred to herein as the "Subject Shares"). Pursuant to the terms of the
Issuer's Amended and Restated Certificate of Incorporation, holders of the
shares of Class A Common Stock and Class B Common Stock are entitled to vote on
most matters submitted to the stockholders of the Issuer, including the Merger,
as a single class. Each share of Class A Common Stock entitles the holder
thereof to one vote, while each share of Class B Common Stock entitles the
holder thereof to ten votes. The Subject Shares presently give the Reporting
Person approximately 44.3% of the combined voting power of the Issuer's
outstanding Class A Common Stock and Class B Common Stock.

         Pursuant to the Stockholders Agreement, and subject to the terms and 
conditions thereof, each of the Principal Chancellor Stockholders agreed to vote
all shares of Chancellor

                                    Page 6
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Common Stock owned by such party as of the date of the Stockholders Agreement,
together with all shares of such stock acquired on or after the date of the
Stockholders Agreement by such persons, in favor of the Merger, the Merger
Agreement, the transactions contemplated by the Merger Agreement, and against
any Acquisition Proposal at any duly held meeting of the stockholders of 
Chancellor (a "Chancellor Stockholders Meeting") or pursuant to any action by
written consent of the stockholders of Chancellor. In connection therewith, each
of the Principal Chancellor Stockholders appointed two directors of the Issuer,
the Reporting Person and Matthew E. Devine, as their true, lawful and
irrevocable proxies and attorneys-in-fact to vote any and all shares of
Chancellor Common Stock at any Chancellor Stockholders Meeting.

         Pursuant to the Stockholders Agreement, and subject to the terms and
conditions thereof, Chancellor, in its capacity as holder of all issued and
outstanding shares of capital stock of CRBC, agreed to execute a written consent
on behalf of CRBC approving the Merger, the Merger Agreement, and the
transactions contemplated by the Merger Agreement. Chancellor further agreed not
to rescind or revoke any such consent.

         The Stockholders Agreement will terminate at the Effective Time of the
Merger or upon the valid termination of the Merger Agreement for any reason
other than the failure to receive the approval of the stockholders of the Issuer
or Chancellor, as appropriate, as the result of a breach of the Stockholders
Agreement by the Reporting Person or any Principal Chancellor Stockholder, as
applicable.

         The preceding summary of the provisions of the Merger Agreement and the
Stockholders Agreement is not intended to be complete and is qualified in its
entirety by reference to the full text of such agreements, copies of which are
filed as Exhibits 2 and 3 hereto, and which are incorporated herein by
reference.

         Other than as described above, the Reporting Person has no plans or 
proposals that relate to or would result in any of the actions described in
subparagraphs (a) through (j) of Item 4 of Schedule 13D; provided, however,
                                                         --------  -------
that, subject to the provisions of the Merger Agreement and the Stockholders
Agreement, the Reporting Person reserves the right to develop such plans.

                                    Page 7
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Item 5.  Interest in Securities of the Issuer.
- -------  -------------------------------------

         (a)  The Reporting Person is the record and beneficial owner of 
3,114,066 shares of the Class B Common Stock. Assuming the conversion of all
shares of Class B Common Stock subject to the Stockholders Agreement into shares
of Class B Common Stock, the aggregate number of shares of Class A Common Stock
covered by this Schedule 13D represents approximately 7.4% of the issued and
outstanding shares of the Class A Common Stock. As described in Item 4, the 
Subject Shares presently give approximately 44.3% of the combined voting power
of the Issuer's Class A Common Stock and Class B Common Stock to the Reporting
Person. Of this amount, approximately 5,800 shares of the Class B Common Stock
are held of record by the Reporting Person as custodian for his children.

         (b)  The Reporting Person is the record owner of 3,114,066 shares of 
the Class B Common Stock. Of this amount, approximately 5,800 shares of the
Class B Common Stock are held of record by the Reporting Person as custodian for
his children. As a result of the Stockholders Agreement, each of the Reporting
Person, Chancellor, the Principal Chancellor Stockholders, and Lawrence D.
Stuart, Jr., may be deemed to share the voting power of all shares of the
Subject Shares with respect to those matters described in the Stockholders
Agreement. The Reporting Person has the sole power to dispose of all such
shares.

         (c)  On February 4, 1997, the Reporting Person donated 2,000 shares 
of Class B Common Stock to the Greenhill School. Effective immediately upon this
donation, such shares converted automatically, pursuant to the terms of the
Amended and Restated Certificate of Incorporation of the Issuer, into 2,000
shares of Class A Common Stock. Other than as described above, the Reporting
Person has not effected any transaction during the past 60 days in any shares of
Class A Common Stock.

         (d)  No person other than the Reporting Person is known to the 
Reporting Person to have the right to receive or the power to direct the receipt
of dividends from, or the proceeds from the sale of, the shares of Class B
Common Stock owned by the Reporting Person.

         (e)  Not applicable.

                                    Page 8
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Item 6.  Contracts, Arrangements, Understandings or     
- -------  ------------------------------------------
         Relationships with Respect to Securities of the Issuer.
         -------------------------------------------------------

         Except as set forth in this Statement, to the best knowledge of the 
Reporting Person, there are no other contracts, arrangements, understandings or
relationships (legal or otherwise) between the Reporting Person and any other
person with respect to any securities of the Issuer, including but not limited
to, transfer or voting of any of the securities of the Issuer, joint ventures,
loan or option arrangements, puts or calls, guarantees of profits, division of
profits or loss, or the giving or withholding of proxies, or a pledge or
contingency the occurrence of which would give another person voting power over
the securities of the Issuer.

Item 7.  Material to be Filed as Exhibits.
- -------  ---------------------------------

Exhibit 1.  List of Principal Chancellor Stockholders that are Parties to the
            Stockholders Agreement.

Exhibit 2.  Agreement and Plan of Merger, among Chancellor Broadcasting Company,
            Chancellor Radio Broadcasting Company and Evergreen Media
            Corporation, dated as of February 19, 1997.

Exhibit 3.  Stockholders Agreement, dated as of February 19, 1997, by and among
            Chancellor Broadcasting Company, Evergreen Media Corporation,
            Scott K. Ginsburg, HM2/Chancellor, L.P., Hicks, Muse, Tate &
            Furst Equity Fund II, L.P., HM2/HMW, L.P., The Chancellor
            Business Trust, HM2/HMD Sacramento GP, L.P., Thomas O. Hicks, as
            Trustee of the William Cree Hicks 1992 Irrevocable Trust, Thomas
            O. Hicks, as Trustee of the Catherine Forgrave Hicks 1993
            Irrevocable Trust, Thomas O. Hicks, as Trustee of the John
            Alexander Hicks 1984 Trust, Thomas O. Hicks, as Trustee of the
            Mack Hardin Hicks 1984 Trust, Thomas O. Hicks, as Trustee of
            Robert Bradley Hicks 1984 Trust, Thomas O. Hicks, as Trustee of
            the Thomas O. Hicks, Jr. 1984 Trust, Thomas O. Hicks and H. Rand
            Reynolds, as Trustees for the Muse Children's GS Trust, and
            Thomas O. Hicks.

                                    Page 9
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                                 SIGNATURE
                                 ---------

          After reasonable inquiry and to the best of the knowledge and belief 
of the undersigned, the undersigned certifies that the information set forth in
this statement is true, complete and correct.


Dated:  March 3, 1997


                                            By: /s/ Scott K. Ginsburg
                                                ---------------------
                                                  Scott K. Ginsburg

                                    Page 10
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                                 EXHIBIT INDEX
                                 -------------


Exhibit 1.        List of Principal Chancellor Stockholders that are
                  Parties to the Stockholders Agreement.

 
Exhibit 2.        Agreement and Plan of Merger, among Chancellor
                  Broadcasting Company, Chancellor Radio
                  Broadcasting Company and Evergreen Media
                  Corporation, dated as of February 19, 1997 (Annexes and 
                  Exhibits Omitted).
 
Exhibit 3.        Stockholders Agreement, dated as of February 19,
                  1997, by and among Chancellor Broadcasting Company, Evergreen
                  Media Corporation, Scott K. Ginsburg, HM2/Chancellor, L.P.,
                  Hicks, Muse, Tate & Furst Equity Fund II, L.P., HM2/HMW, L.P.,
                  The Chancellor Business Trust, HM2/HMD Sacramento GP, L.P.,
                  Thomas O. Hicks, as Trustee of the William Cree Hicks 1992
                  Irrevocable Trust, Thomas O. Hicks, as Trustee of the
                  Catherine Forgrave Hicks 1993 Irrevocable Trust, Thomas O.
                  Hicks, as Trustee of the John Alexander Hicks 1984 Trust,
                  Thomas O. Hicks, as Trustee of the Mack Hardin Hicks 1984
                  Trust, Thomas O. Hicks, as Trustee of Robert Bradley Hicks
                  1984 Trust, Thomas O. Hicks, as Trustee of the Thomas O.
                  Hicks, Jr. 1984 Trust, Thomas O. Hicks and H. Rand Reynolds,
                  as Trustees for the Muse Children's GS Trust, and Thomas O.
                  Hicks.

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