

                                                                         EX-99.3

March 15, 1995

Company Press Release

ACCOM COMPLETES PRIVATE PLACEMENT
OF $3.5 MILLION IN CONVERTIBLE NOTES

                  Menlo  Park,  CA USA  --  Accom,  Inc.  (OTC  -  ACMM),  today
announced  it has  completed  the private  placement  of $3.5  million in Senior
Subordinated Convertible Notes with a group of investors led by American Bankers
Insurance Group, Inc., a leading provider of specialty credit-related insurance.
The Convertible  Notes have a coupon of 6% per annum, will mature in 5 years and
are convertible into Accom common stock at $1.30 per share.

                  Junaid Sheikh,  Chairman and Chief Executive Officer of Accom,
commented:  "With the recent  acquisition  of the assets of Scitex Digital Video
and the completion of this financing, Accom is solidly positioned to enhance its
leadership role in our industry. We are pleased to have the financial backing of
American Bankers Insurance Group."

                  In  conjunction  with  the  private   placement,   Accom  also
announced  that the Board of Directors has been  expanded to five  members,  and
that Eugene M. Matalene,  Jr., a director of American  Bankers  Insurance Group,
has been named to fill the newly created directorship.

                  Accom,  headquartered  in  Menlo  Park,  California,  designs,
manufactures,  sells, and supports a complete line of digital video  production,
recording  and  editing  tools,  and the  ELSET  virtual  set  systems,  for the
worldwide professional television production, post production, broadcasting, and
computer video marketplaces.

                  This press release  contains  forward-looking  statements that
are subject to risks and  uncertainties.  Actual results could differ materially
from those projected in the  forward-looking  statements.  Accom wishes to alert
readers that there exist various risk factors related to the Company's business,
such as the risk  that the  Company's  new  products  will  not  achieve  market
acceptance,  and the risk that the Company will not return to profitable growth,
as well as other  factors,  which could  cause  actual  events or the  Company's
results for future  quarters or years to differ  materially from those expressed
in any  forward-looking  statements  made by or on behalf of the Company.  Accom
directs  readers to the more detailed  discussion of risk factors related to its
business in its Annual Report on Form 10-K for the year ended September 30, 1998
under the heading "Additional Factors That May Affect Future Results."


