

                                                                EXHIBIT (b)(2)
                             
  
                           DEMAND PROMISSORY NOTE 
  
 $75,000,000                                             September 18, 1998 
  
  
           FOR VALUE RECEIVED, the undersigned promises to pay to the order
 of ACXIOM/MAY & SPEH, INC., a Delaware  corporation, in the City of Conway,
 Arkansas, or at such other place as the holder hereof may from time to time
 designate in writing, the principal sum of Seventy-Five Million Dollars
 ($75,000,000) with interest on unpaid principal from the date hereof until
 maturity at an annual rate of 6.75%, said interest to be payable annually
 in arrears on each September 18, beginning September 18, 1999, and said
 principal to be paid in full on September 18, 2008. 
  
           If total or partial default be made in the payment of any sums
 owing hereunder, as the same mature, and the same shall not be cured within
 thirty (30) days, the entire principal sum and accrued interest shall at
 once become due and payable without notice at the option of the holder of
 this note.  Failure to exercise this option shall not constitute a waiver
 of the right to exercise the same in the event of any subsequent default or
 if such default be a continuing one. 
  
           The makers, endorsers, sureties, guarantors, and all other
 persons now or hereafter liable hereon waive presentment, demand for
 payment, notice of protest, protest, and notice of dishonor, and consent
 that the owner or holders hereunder shall have the right, without notice,
 to deal in any way at any time, with any party hereto, or to grant any such
 party any extensions of time for payment of any said indebtedness, or any
 other indulgences or forbearances whatsoever, without in any way affecting
 the personal liability of any party hereunder. 
  
           The maker may prepay all or any part of the principal indebted-
 ness owing hereunder at any time without penalty or premium. 
  
           If this obligation, after default, is placed in the hands of an
 attorney for collection, the maker will be obligated to pay the holder
 hereof an additional sum, as attorney's  fees, not to exceed 10% of the
 unpaid principal, plus all accrued interest. 
  
                          ACXIOM CORPORATION 
  
  
                          By:  /s/ Robert S. Bloom     
                             ---------------------------------
                          Name:  Robert S. Bloom 
                          Title: Chief Financial Officer 


