



Exhibit  99




360  Communications completes ICN acquisition


360  Communications....Corporate Communications....8725 W. Higgins Road.
 ...Chicago, Illinois 60631....(773)399-2200



FOR IMMEDIATE RELEASE

MEDIA:
Margaret Kirch Cohen
(773) 399-2385

ANALYSTS:
Dave Gould
(773) 399-2284


                360  COMMUNICATIONS COMPLETES ACQUISITION
                          OF ICN'S CELLULAR OPERATIONS
         CHICAGO,  Nov. 4, 1996 -- 360  Communications  Company (NYSE: XO) today
completed its previously announced acquisition of Independent Cellular Network's
(ICN)  cellular  properties in Kentucky,  Ohio,  Pennsylvania  and West Virginia
controlled by the Crown family of Chicago and their  associates.  ICN's cellular
business operates under the Wireless One brand.
         360 's interests in the 20 ICN markets represent  approximately 140,000
customers and 3.2 million potential customers (net POPS), bringing the total net
POPs  owned  by 360  Communications  to  24.9  million.  The ICN  properties  in
Pennsylvania  will become  part of 360 's  Mid-Atlantic  Region,  while those in
Ohio,  Kentucky  and West  Virginia  will become part of the  company's  Midwest
Region.  360 expects to complete  the name  change from  Wireless  One to 360 in
early 1997.
         "We're  delighted to welcome  Wireless One associates to the 360 team,"
said  Dennis  E.  Foster,   president  and  chief   executive   officer  of  360
Communications.  "This acquisition  further  strengthens our market position and
clustering  strategy.  It also provides instant expansion of cellular  coverage,
including  225 miles of  contiguous  interstate  highways that lead to New York,
Pittsburgh and Columbus."


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         Under  terms of the  transaction,  360 is  issuing  to ICN 6.5  million
shares of 360 common stock and $122 million of  subordinated  debt.  360 is also
assuming $240 million of ICN's senior debt.
         ICN's markets in Ohio and West  Virginia,  which include  Steubenville,
Ohio, and Wheeling and Parkersburg, West Virginia, form a natural market cluster
with the 360 markets of  Mansfield  and  Youngstown,  Ohio.  ICN's  Pennsylvania
markets,  which include  Altoona,  Scranton,  State  College,  Wilkes-Barre  and
Williamsport, Pa., more than double 360 's presence in the state.
         ICN, which is privately held, will continue to provide cellular service
in Florida.  Chicago-based 360  Communications  provides wireless voice and data
services to more than 1.85  million  customers in nearly 100 markets in Alabama,
Florida,  Illinois,  Indiana,  Iowa, Nevada, New Mexico,  North Carolina,  Ohio,
Pennsylvania,  South Carolina,  Tennessee,  Texas and Virginia. The company also
offers  residential  long  distance  service.  In addition to the New York Stock
Exchange,  360 Communications'  stock is listed on the Chicago and Pacific stock
exchanges under the symbol XO.


         To obtain  financial  information  or copies of quarterly  earnings and
other  recent  news  releases  issued  by the  company,  please  call  toll-free
1.888.360.INFO  (1.888.360.4636),  24  hours  a  day,  seven  days a  week.  360
Communications'  news releases are also available through PR Newswire and can be
accessed  by  calling  (800)  578-7888,  #111849.  360 's  internet  address  is
www.360.com.




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The following markets are involved in the transaction:

                              Year-end '95
                                 Total                  %          Net
                                  POPS              Ownership      POPS
Pennsylvania
Allentown                        712,049                 4.00        28,482
Altoona                          132,385               100.00       132,385
Johnstown                         39,532               100.00       239,532
Reading                          349,909                10.00        34,991
Scranton/Wilkes-Barre            660,089                78.98       521,338
State College                    129,835               100.00       129,835
Williamsport                     121,194                98.75       119,675
Pennsylvania RSA 3B1              37,639               100.00        37,639
Pennsylvania RSA 3B2              59,275                16.66         9,875
Pennsylvania RSA 4B1              29,692               100.00        29,692
Pennsylvania RSA 5                81,417                40.00        32,567
Pennsylvania RSA 8               406,665                98.75       401,569

Ohio/West Virginia/Kentucky
Charleston, WV                   255,548                85.00       217,216
Huntington-Ashland, WV-KY-OH     317,193               100.00       317,193
Parkersburg-Marietta, WV-OH      157,631               100.00       157,631
Steubenville-Weirton, OH-WV      139,988               100.00       139,988
Wheeling, WV-OH                  157,559               100.00       157,559
Ohio RSA 7B2                     170,703               100.00       170,703
Ohio RSA 10B2                    111,929               100.00       111,929
West Virginia RSA 6              186,273               100.00       186,273
                                ---------                          ---------
TOTALS:                        4,456,505                          3,176,072



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