




                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS



As independent  public  accountants,  we hereby consent to the  incorporation by
reference  in  this   Registration   Statement   on  Form  S-3  of   360(degree)
Communications  Company  (formerly Sprint Cellular Company) of our reports dated
March 6, 1996 and February  13, 1995  (except with respect to the  contingencies
section  of Note 3 as to which the date is  November  17,  1995)  related to the
financial  statements of the GTE Mobilnet of South Texas Limited  Partnership as
of December 31, 1995 and 1994 and for the years ended  December 31, 1995,  1994,
and  1993  and to all  references  to our  Firm  included  in this  Registration
Statement.   The  financial  statements  referred  to  above  are  not  included
separately in the Registration Statement.



                                                     ARTHUR ANDERSEN LLP

Atlanta, Georgia
February 3, 1997

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