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                                                                Exhibit (a) (10)

                                                           For Immediate Release

                                                                Contacts:
                                                                Cheryl D. Hodges
                                                                (513) 762-6967
                                                                       or
                                                                Gary L. Rhodes
                                                                (513) 762-6660

                         OMNICARE COMPLETES TENDER OFFER
                        FOR AMERICAN MEDSERVE CORPORATION

     CINCINNATI, OHIO, SEPTEMBER 12, 1997. . . Omnicare, Inc. (NYSE: OCR) today
announced it has completed its cash tender offer for all of the outstanding
shares of common stock of American Medserve Corporation (Nasdaq: AMCI) at a
price of $18.00 per share. The tender offer expired, as scheduled, at midnight
New York City time on September 11, 1997.

     Omnicare's wholly owned subsidiary, Omnicare Acquisition Corp., today
accepted for payment all of the approximately 11,868,156 shares of American
Medserve Corporation's common stock that had been validly tendered, including
approximately 129,481 shares tendered pursuant to notices of guaranteed
delivery. The shares tendered represent approximately 97% of the outstanding
shares of American Medserve Corporation. Omnicare and American Medserve
Corporation now will complete a merger under which the remaining outstanding
shares of American Medserve Corporation common stock will be converted into the
right to receive $18.00 per share in cash.

     "We're delighted with the successful completion of our cash tender offer
for American Medserve Corporation," said Joel F. Gemunder, Omnicare president.
"We are confident that the combination of Omnicare and American Medserve
Corporation will create the nations premier institutional pharmacy provider with
the broad geographic presence, innovative clinical programs, considerable
resources and pharmacy management experience necessary to capitalize on future
growth opportunities. Working together, we can provide the basis for superior
geriatric pharmaceutical care that leads to better health outcomes in the most
cost-effective manner."

     Omnicare is a leading independent provider of professional pharmacy and 
related consulting services for long-term care facilities such as nursing 
homes, retirement centers and other institutional health care facilities.

     American Medserve Corporation, based in Naperville, Illinois, provides 
comprehensive pharmacy and related services to approximately 51,400 residents 
in 720 long-term care facilities in 11 states. Additionally, American Medserve 
Corporation is a joint venture partner with an affiliate of The Evangelical 
Lutheran Good Samaritan Society, which ranks as the nation's fifth-largest 
nursing home operator, serving 27,000 residents.   


     With the completion of this acquisition, Omnicare will provide pharmacy and
related consulting services to approximately 413,000 residents in over 5,100
long-term care facilities in 35 states. Based on revenues for Omnicare and
American Medserve Corporation for the quarter ended June 30, 1997, annualized
revenues of the combined companies are in excess of $975.0 million.

     For more information on Omnicare, Inc. via the Internet, including a full
menu of news releases, visit our Corporate News on The Net site at 
http://www.businesswire.com/cnn/ocr.htm
