

                                                                     Exhibit 23

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


         As   independent   public   accountants,   we  hereby  consent  to  the
incorporation  by  reference  in  the   registration   statements  of  ACNielsen
Corporation  on Form S-8 (File Nos.  333-14085,  333-14753 and 333-58885) of our
report  dated   February  1,  1999   incorporated   by  reference  in  ACNielsen
Corporation's  Form  10-K  for the  year  ended  December  31,  1998  and to all
references to our Firm included in this Form 10-K.






                                                 /s/ARTHUR ANDERSEN LLP

Stamford, Connecticut
March 10, 1999







