0000950136-99-000429 10KSB 3 19981231 19990331 BLUEFLY INC 0001030896 5130 133612110 NY 1231 10KSB 34 001-14498 99583648 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 10KSB 1 000095013699000429-001-seq1-10ksb.txt FORM 10-KSB EX-21.1 2 000095013699000429-002-seq2-ex-21-1.txt LIST OF SUBSIDIARIES EX-27 3 000095013699000429-003-seq3-ex-27.txt FINANCIAL DATA SCHEDULE