0000950136-00-000436 10KSB 8 19991231 20000330 BLUEFLY INC 0001030896 5130 133612110 NY 1231 10KSB 34 333-22895 584034 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 10KSB 1 000095013600000436-001-seq1-10ksb.txt FORM 10-KSB EX-4.1 2 000095013600000436-002-seq2-ex-4-1.txt FORM OF SENIOR CONVERTIBLE NOTE EX-10.1 3 000095013600000436-003-seq3-ex-10-1.txt EMPLOYMENT AGREEMENT EX-10.11 4 000095013600000436-004-seq4-ex-10-11.txt EMPLOYMENT AGREEMENT EX-10.13 5 000095013600000436-005-seq5-ex-10-13.txt NOTE AND WARRANT PURCHASE AGREEMENT EX-10.2 6 000095013600000436-006-seq6-ex-10-2.txt 1997 STOCK OPTION PLAN EX-21.1 7 000095013600000436-007-seq7-ex-21-1.txt SUBSIDIARIES OF REGISTRANT EX-27 8 000095013600000436-008-seq8-ex-27.txt FINANCIAL DATA SCHEDULE