0001133796-02-000202 DEF 14A 1 20021118 20021015 20021015 BLUEFLY INC 0001030896 5961 133612110 DE 1231 DEF 14A 34 333-22895 02789128 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 DEF 14A 1 k21001def14.txt DEFINATIVE PROXY STATEMENT