0001208899-04-000003 4 1 20040528 20040601 PAYNER MELISSA 0001208899 4 34 333-22895 04840763 BLUEFLY, INC. 42 WEST 39TH STREET, 9TH FLOOR NEW YORK, NY 10018 (212 ) 944-8000 BLUEFLY, INC. 42 WEST 39TH STREET, 9TH FLOOR NEW YORK, NY 10018 BLUEFLY INC 0001030896 5961 133612110 DE 1231 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 4 1 primary_doc.xml PRIMARY DOCUMENT