0001140437-04-000113 SC 13G/A 1 20040217 BLUEFLY INC 0001030896 5961 133612110 DE 1231 SC 13G/A 34 005-52401 04605351 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 SEIFF E KENNETH 0001053872 SC 13G/A C/O PIVOT RULES INC 42 WEST 39TH STREET NEW YORK NY 10018 2129448000 C/O PIVOT RULES INC 42 WEST 39TH STREET NEW YORK NY 10018 SC 13G/A 1 bf40208.txt SCHEDULE 13G/A