<SUBMISSION>
<ACCESSION-NUMBER>0001193805-05-000612
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20050324
<FILING-DATE>20050329
<DATE-OF-FILING-DATE-CHANGE>20050329
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>BLUEFLY INC
<CIK>0001030896
<ASSIGNED-SIC>5961
<IRS-NUMBER>133612110
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>42 WEST 39TH ST
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
<PHONE>2129448000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>42 WEST 39TH ST
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>PIVOT RULES INC
<DATE-CHANGED>19970305
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>SEIFF E KENNETH
<CIK>0001053872
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-14498
<FILM-NUMBER>05710403
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>C/O PIVOT RULES INC
<STREET2>42 WEST 39TH STREET
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
<PHONE>2128291400
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>SEIFF VENTURES, LLC
<STREET2>645 MADISON AVENUE 20TH FLOOR
<CITY>NEW YORK
<STATE>NY
<ZIP>10022
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>e500338_ex.xml
<TEXT>
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    <ownerSignature>
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        <signatureDate>2005-03-28</signatureDate>
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</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
