0001133796-05-000021 SC 13G/A 1 20050214 20050214 BLUEFLY INC 0001030896 5961 133612110 DE 1231 SC 13G/A 34 005-52401 05607743 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 SEIFF E KENNETH 0001053872 SC 13G/A C/O PIVOT RULES INC 42 WEST 39TH STREET NEW YORK NY 10018 2128291400 SEIFF VENTURES, LLC 645 MADISON AVENUE 20TH FLOOR NEW YORK NY 10022 SC 13G/A 1 bi50160.txt