<SUBMISSION>
<ACCESSION-NUMBER>0000902664-06-001916
<TYPE>3
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20060728
<FILING-DATE>20060801
<DATE-OF-FILING-DATE-CHANGE>20060801
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>BLUEFLY INC
<CIK>0001030896
<ASSIGNED-SIC>5961
<IRS-NUMBER>133612110
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>42 WEST 39TH ST
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
<PHONE>2129448000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>42 WEST 39TH ST
<CITY>NEW YORK
<STATE>NY
<ZIP>10018
</MAIL-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>PIVOT RULES INC
<DATE-CHANGED>19970305
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>GROSS MICHAEL JONATHAN
<CIK>0001370846
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>3
<ACT>34
<FILE-NUMBER>001-14498
<FILM-NUMBER>06995728
</FILING-VALUES>
<BUSINESS-ADDRESS>
<PHONE>212-756-8056
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>623 FIFTH AVENUE
<STREET2>32ND FLOOR
<CITY>NEW YORK
<STATE>NY
<ZIP>10022
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>form3_ex.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2006-07-28</periodOfReport>

    <noSecuritiesOwned>1</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001030896</issuerCik>
        <issuerName>BLUEFLY INC</issuerName>
        <issuerTradingSymbol>BFLY</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001370846</rptOwnerCik>
            <rptOwnerName>GROSS MICHAEL JONATHAN</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O PRENTICE CAPITAL MANAGEMENT, LP</rptOwnerStreet1>
            <rptOwnerStreet2>623 FIFTH AVENUE, 32ND FLOOR</rptOwnerStreet2>
            <rptOwnerCity>NEW YORK</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>10022</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <remarks>Michael J. Gross (&quot;Mr. Gross&quot;) is an employee of Prentice Capital Management, LP (&quot;Prentice Capital&quot;).  Prentice Capital is
 currently a reporting person with respect to the issuer because it is currently a 10% owner.  Prentice Capital also may be
 deemed a director because of Mr. Gross' appointment to the board of directors.</remarks>

    <ownerSignature>
        <signatureName>/s/ Michael J. Gross</signatureName>
        <signatureDate>2006-08-01</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
