0001337452-06-000175 4 1 20060804 20060808 20060808 BLUEFLY INC 0001030896 5961 133612110 DE 1231 42 WEST 39TH ST NEW YORK NY 10018 2129448000 42 WEST 39TH ST NEW YORK NY 10018 PIVOT RULES INC 19970305 Abrahams Riad M 0001370104 4 34 001-14498 061012818 (212) 418-6938 C/O MCL CORPORATION 767 FIFTH AVENUE, 11TH FLOOR NEW YORK NY 10153 4 1 edgar.xml PRIMARY DOCUMENT